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Golin moscow corporate affairs 2018
- 2. AGENCY BACKGROUND Golin Moscow is based on Comunica agency, which has been operating since 1998. Here in Moscow we bring together groundbreaking PR technologies and deep knowledge of the Russian communication field.
- 3. CLIENTS We work with leading international brands 300 studies and surveys500 brands cooperation 1000 PR-projects realized
- 4. OUR EXPERTISE PR CREATIVE DIGITAL EVENTS INTERCOM
- 5. SABRE AWARD 2013 Rowenta Bloggers outreach EFFIE 2013 Hyundai Equus Brand of the Year PRESS OFFICE OF THE YEAR 2014 Severstal PROBA-IPRA GOLDEN WORLD AWARDS 2015 Severstal Best corporate PR GOLD SABRE AWARD 2016 Bosch IXO V New product AWARDS PROBA-IPRA Golden World Awards 2016 Mikhail Umarov Best book about PR
- 6. GOLD SABRE AWARD 2017 Moscow Exchange Employee communications SILVER ARCHER Toyota Evertest Best marketing communications project AWARDS-2017
- 7. GOLIN METHODOLOGY We use breakthrough G4 model to operate all the projects, that gives as an opportunity to use the wide range and right combination of innovative tools to plan and execute powerful campaigns designed to create positive change for our clients. EXPLORERS deliver insight and measurement through research, analytics and planning. CREATORS generate ideas and design and produce creative content to bring those ideas to life. CONNECTORS engage consumer and business audiences across earned, owned, shared and paid media. CATALYSTS lead business, grow client relationships, drive change and champion campaigns.
- 8. Golin Moscow Public and Government Affairs Cases
- 9. PUBLIC AND GOVERNMENT AFFAIRS CASES
- 10. Talks about healthy nutrition Program PRSUPPORT NESTLE In 1999 Nestle Russia decided to create and implement a special training program for children and adolescents of 6-14 years old - "Talks about healthy nutrition". Tasks fulfilled by the agency (in 2017): Integration in the international conference 束Raising a Healthy Generation損 Communication with the Russian and regional key opinion leaders to bring attention to the project: government, healthcare KOL, bloggers. Press briefings in Russian cities (workshops with school children with the participation of the media, KOL and bloggers) PR Support >83 Publications in the media in 5 months 43 700 000 TOTAL MEDIA OUTREACH
- 11. KOL Strategy Reputational support KOL&ORM ROSNANO Rosnano Corp. has launched a joint project with the Rostech Corp. for the construction of incineration plants (MSZ) in the Moscow region and Tatarstan. The client was afraid to speak extensively about its participation in the project, so as not to get negative feedback in the media and social networks. Tasks fulfilled by the agency: 1. Developed a map of opinion leaders connected with the MSW utilization and developed the strategy of communications with KOL. 2. Developed recommendations on the positioning of Rosnano within the framework of the project 3. Prepared an analytical report on the topic of MSW processing in the media 4. For three months, carried out daily monitoring of social media and response to negative messages. Due to the correctly chosen strategy based on our recommendations and ORM, the client has overcome an acute period of project launch without any reputational losses. >200 Reactions on SM per Month >15 000 Messages on SM discovered via SM Monitoring Monthly
- 12. Support for the company's withdrawal from the Russian market Mead Johnson managed to leave the market without damage to the companys reputation and negative feedback, and left itself room for maneuver in case of future return to the market. MEAD JOHNSON In 2015 the agency provided full support for the Mead Johnson in Russia for its decision to withdrawal from the Russian Market. Tasks fulfilled by the agency: 1. Set-up of an external customer care center 2. Communication plan with external stakeholders: consumers / parental organizations, marketing agencies, parents, retailers, distributors, strategic partners & sales services providers. 3. Working out the risk mitigation plan with above stakeholders, including the identification of risks and mitigation of identified risks, Q&As, presentations and speeches for top-management, draft letters for stakeholders, detailed instructions for employees.
- 13. PRPROJECT, WIKI,SM JOHNSON & JOHNSON PR Support of the opening of the Medical Center in Kazan, launched by J&J and the Government of Tatarstan 650Connections to online broadcast Tasks fulfilled by the agency: Press-event for the opening with participation of the leading persons from Government of Tatarstan, including the Republics Minister of Health Airat Farahov. Agency provided the branding of the venue, photo shoot, video recording, copywriting of all supporting and media materials, all the communications with federal and regional media Creation of the Wikipedia articles Blogger support Support on Social Media >200 PARTICIPANTS OF THE EVENT
- 14. EVENTS - Participation in exhibitions and other professional events KOL RELATIONS - Selection and communications with the experts (doctors) PR & SM SUPPORT - Special projects in digital channels for the community - Communication with specialized media Participation in events included: Design and manufacture of promotional materials and advertising banners Design and production of the exhibition stand Development and implementation of the activities in the stand area Photography wall Pyramid with video broadcasting Organization of satellite symposium, incl. design and distribution of invitations, translation of the speeches), photo shoot and video recording of the event HERBALIFE PRSUPPORT
- 15. PRPROJECT ROSTELECOM Online support of the Election Webcams Installation project during Russian 2012 presidential elections 22 000 000 people campaign coverage 3 300 5 951 693 unique contacts pins on Foursquare