Google analytics-workshop
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This document provides an overview of how to set up Google Analytics to gain actionable business insights. It discusses tracking traffic sources and conversions, defining business objectives and key performance indicators, setting up goals and dashboards in Google Analytics, and analyzing metrics like visitor types, landing pages, referrers and more. The goal is to understand what is working well, where people are having problems, and identifying the biggest opportunities to increase conversion rates and profits.
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Google analytics-workshop
- 1. How to Setup Google Analytics For Actionable Business Insights
- 2. Format Introductions Demonstrations Practical Work Questions
- 3. Attendees 1 Lead Generation Sentel Rachel Bigger 1 Ecommerce Premium Sawchain Darren Wilson 1 Media Down News Jim Masson 3 SAAS Get Invited Emma Leahy Airpos Marty Neill Performa Sports Danny Turley
- 5. Why Use Google Analytics Track Success Identify Problems Plan for the Future
- 6. TRAFFIC + CONVERSION = PROFIT
- 7. What is a Conversion Your Web Page
- 8. What Affects Conversion? Usability Website Design Page Structure Forms & Funnels Persuasion Visitor Motivation Understanding Objections 5 Principles Research Web Analytics User Tracking Surveys
- 9. Google Analytics Setup Setup Goals Create Dashboards Link Google Adwords Link Google Webmaster Tools Setup Search
- 10. Actionable Business Insights Where are People Coming From? What Devices are People Using? What is Working Well? Where are People Having Problems? Where are the Biggest Opportunities?
- 11. Avinash Kaushik - Occams Razor
- 12. Defining Business Objectives Business Objectives Goals Key Performance Indicators Targets Strategy
- 13. Write Down your Business Objectives
- 14. Setting up a Goal in Google Analytics Everybody Contact Us Page Visit Contact Us Form Completion Location Newsletter Signup Lead Generation Websites Download Brochure Enquiry Form Completion Ecommerce Shopping Cart Page Visit Order
- 15. Calculating Goal Value For Sale Goal Total Sales From Website --------------------------------- = Average Order Value Unique Visitors Weighted Purchase 100 Lead 50 Contact Us Page- 30
- 16. Problem with Conversion Rate in GA Google Analytics Uses Visits Instead of Unique Visitors
- 17. Other Setup Link Google Adwords Link Google Webmaster Tools Setup Search Create a Dashboard
- 18. Compare to Past
- 23. Analysis
- 26. Attribution
- 28. Atribution Types
- 29. Country Analysis
- 30. City Insights
- 31. Day of Week Insights
- 32. Time of Day
- 33. Device Insights
- 34. Browser Insights
- 35. Browser Insights
- 36. Landing Pages - Highest Revenue
- 37. Landing Pages - High Bounce Rate
- 38. Exit Pages
- 40. Schedule Emails
- 41. Creating a Custom Report
- 42. Custom Alerts Setup a 404 Alert Setup a No Visits Alert
- 43. Real Time
- 44. Other Tools Optimizely Clicktale CrazyEgg Survey Monkey iPerceptions
- 45. Contact kevin@conversion-rate-services.com @ConversionRate_ Download the White Paper: How You Can Increase Conversion By 20% in 10 Weeks