Google+ - Overview, Best Practices and Checklist
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This document provides an overview and best practices for using Google+ as a social networking site, emphasizing user engagement through community participation, content sharing, and consistent status updates. Key strategies include responding to followers, hosting hangouts, and promoting exclusive content to grow a loyal following. It also includes checklists for optimizing a Google+ company page and integrating Google+ across other platforms.
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Google+ - Overview, Best Practices and Checklist
- 1. 1 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com Google+ Overview, Best Practices and Checklists I. Overview Google+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos. Users are on Google+ to: Join communities Follow news, people and companies Join and build circles Host and attend hangouts Build personal brands Create social proof Extend beyond the social media domain II. A Proven Model for Google+ Success Be responsive o Keep the conversation going within your circles and communities Ask questions o The best way to start conversations Thank your supporters Poll your audience to +1 or comment o Ex. Which product is your favorite? +1 your favorite response for easy engagement Share insider content o Give your customer content that they wont find anywhere else to increase your followers Run exclusive promotions o Launch products on Google+ first to allow followers to feel like an insider Do something weekly o Hangouts o Customer service sessions Keeps interest Learn from others o Follow other Google+ pages to see what others are doing right and wrong Cross promote o Promote your Google+ page on your website and use other social networks to leverage followers III. Best Practices Target your conversations o Make posts/status updates unique to your product and audience o Use sourced status updates o Link to other groups in your industry +1, share and comment
- 2. 2 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com o On your followers pages o On similar industry pages Recommend o Looking at other pages o Looking at specific products o Using a product for specific things Be active o Talk to your audience IV. Engaging with Your Followers Hangouts o Live-stream and record it for later viewing o New product, sales, customer service, marketing, special occasions, etc. o Casual communication style Communities o Share content that your followers are interested in o Conversations will spark with people who have the same interests V. Company Status Updates Status Updates o Post at least once per weekday to reach the majority of youraudience o Traffic builds after 9 am, most engagement is during work hours (Avoid posting after 5pm) o Link to great content and inspire followers to +1 posts Status Content Suggestions o Unique Content Blog posts Company videos Eye-catching photos Interviews with executives Webinars/Hangouts Events White papers Case studies o Linked Content Industry news Expert third-party research News coverage of your company o Sourced Content Guest posts from partners Guests from the industry to feature in Hangouts Cross-posting from groups Product tests Viral Content/Status Updates o Include a call to action: encourage your followers to +1 and comment o Connect with people in your industry o Invite customers to recommend your products
- 3. 3 55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701 phone: 732.212.0823 | www.lotus823.com o Post videos/images that relate to your business, product, industry, etc. o Ask questions that will elicit a response VI. Google+ Checklists Google+ Company Page Customization: Add/Update Cover Image Add/Update Company Logo/ Profile Image Add/Update Tagline Add/Update Introduction/ Bio Section Add/Update Contact Information Add/Update Links Section (Website, Blog, Facebook, Twitter &Major Social Media Networks) Update Company Status At least Once A Day Post Content Your Audience Cares About Find and Follow Industry Specific Users/Companies Promote Your Google+ Presence(Website, Blog, Facebook, Twitter &Major Social Media Networks) Review the Analytics Let Google+ Work For You: Add Google+Company URL to Email Signature Add Google+Follower Button to Current Website and Blog Have Employees Fill Out Their Google+User Profiles Completely Announce Youre on Google+Through a Blog Post and Spotlight it on YourWebsite