This document discusses the potential for governments to utilize social media and Web 2.0 technologies to better engage with citizens. It outlines trends in data-driven initiatives, visualization tools, and user-generated content that can enhance government transparency and services. The document advocates that governments harness these technologies to deliver online services, build public awareness through marketing and communications, and manage their online reputation more effectively. Recommendations include identifying specific action items and resources to begin implementing a "Government 2.0" strategy.