Green Room Projects 15.10.12
- 2. Green Room is the UK’s fastest growing strategic retail design and delivery practise. We’re only 10 years old, but with a team of over 40 experienced, progressive and ambitious individuals. Our USP is our creativity combined with delivery and commerciality. We call it: Creative Minds. Delivery Excellence. Commercial Results.
- 3. What Makes Us Different Creative Minds We have a team of twenty 3D, 2D, digital and development designers, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a seamless retail environment. Delivery Excellence Our clients tell us Green Room’s client services and project management team is second to none. we have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners around the world and freedom of supply. Commercial Results Our success is fundamentally based on driving our clients’ revenues by delivering exceptional creativity and service.
- 4. Flagship Store Covent Garden, London Green Room has delivered the first concept store for CASIO following their appointment by HarrimanSteel, CASIO’s retained creative agency. As production & delivery partner, Green Room was responsible for translating HarrimanSteel’s creative vision into physical reality.
- 5. Flagship Store Carnaby Street, London Green Room was briefed by the Converse International retail team to design and deliver a standalone UK showcase retail space in Carnaby Street, London, that takes inspiration from the Santa Monica and Broadway in NYC stores.
- 6. House of Innovation Selfridges, London Green Room worked in partnership with Nike marking the summer of sport with the creation of the Nike House of Innovation at Selfridges - a stunning 300 sqm experiential retail space designed for today’s style savvy, digitally connected athlete combining state of the art physical and digital experiences.
- 7. Fuel Station, South London Nike’s brief to Green Room was to deliver London’s first digitally- enabled sporting club house with engagement zones for each of Nike’s signature categories; running, football, training, basketball and the Nike iD customisation experience. A bold and dramatic structure located in one of London’s busiest parks, Fuel Station allows everyone to trial revolutionary new footwear and innovative Nike+ products. With the Olympics setting an unmovable deadline, Green Room worked round the clock to deliver this project, coordinating with building contractors and digital programmers to deliver a unique design, high-quality finish, and hardware-rich experience.
- 8. Interactive Footwear Wall Nike Store, Westfield London We produced real stand-out interactive areas within Nike’s own store, incorporating touch-screen technology and automatic staff communication triggers so that the sales team could interact with consumers at a rapid response rate, with the right product in hand, providing an effective, consultative selling platform.
- 9. Nike at Harrods, London Green Room were appointed by Nike to design a premium new brand space from scratch, complete with a concrete running track with illuminated track lanes. Such a prestigious store demanded the highest level of quality and attention to detail and Green Room worked meticulously with Harrods and Nike at every stage to ensure this was delivered. Green Room worked on every stage of the project from creative concept, through design development, production and finally implementation. Green Room’s considered install schedule ensured minimal disruption to trade during a key sales period – keeping the brand and retailer happy!
- 10. Young Athletes Area, Harrods Nike appointed Green Room to deliver its first dedicated Young Athletes space in the UK. Taking design inspiration from the classroom and playground, Green Room worked in collaboration with Nike’s design team to create a fun and colourful 70smq space which launched in July with the brand’s exclusive Olympic collection for kids.
- 11. Mercurial Vapor VIII Podium The main objective for the project was to achieve product superiority and elevate the product to a new ‘contemporary marketing style’ of product messaging within a point of sale unit. Instead of a flat ‘graphics driven’ showcase, a new transparent LCD touchscreen allowed for dynamic, layered communications about product benefits, immediately in front of and around the product as well as brand showcase and aspirations.
- 12. NSW at NikeTown, London The most premium space in Niketown, Nike’s flagship Oxford Street store, Green Room worked in close collaboration with Nike’s design team to deliver the NSW space. Using premium material finishes and iconic product display to showcase premium product in a boutique, sports club heritage style environment.
- 13. Heathrow T5 Olympic Pop-up OMEGA’s Pop – Up at Heathrow Terminal 5 is designed to disrupt transumers, engage them with the brand and interface with its digital touch-points. We created a digital floor engagement mechanism which encourages dwell time in a fun way. The bespoke app presents OMEGA’s flagship Olympic timepieces as well as its special edition interactive Lifetime magazine.
- 14. Flagship Window Design: Olympic Window Deconstructing the photography of Mark Cavendish, Green Room created a layered window,including a product podium to hero the Radarlock glasses, emphasising the association between Cavendish and one of Oakley’s leading product ranges. One key window also featured an Olympic-themed display with additional frames being added to the display with every Olympic medal win.
- 15. DS Pop-Up Showcase, Westfield London Attracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement in a relevant location. Green Room have challenged our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our original vision. National Franchise Manager / Citroën
- 16. Earthkeeper Pod, Europe 2012 An experiential sustainability pod which promoted awareness of new recycled footwear ranges Initially launched in NYC, developed and implemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.
- 17. Window Display, Westfield Stratford City Results: A highly engaging and technical window display, driving traffic and perfectly communicating the quality of the product. The windows seemed to be attracting their fair share of attention from passing shoppers. The visual merchandising of the boots and water taps in the window are the store’s standout feature. John Ryan / Retail Week
- 18. Experience Centre An experiential brand area with Mercedes world which exploits digital media and projections to showcase the brand’s playful nature and to educate on product ranges and customisation opportunities.
- 19. Window Concept (Christmas), Brentford An International award-winning concept which injected festive fun into the large scale window through themed product dressing, transforming cards into Christmas reindeer, as well as lively snowflake projections.
- 20. Street Party Pop-Up, UK The Co-operative has enlisted Green Room to develop and deliver an interactive pop-up experience which engages local communities in the spirit of this year’s United Nations International Year of Co-operatives. The pop-up, developed from a customised shipping container, will tour Co-operative stores in London and South East regions and play host to street party-style events from Friday 22 June.
- 21. Gadget Show Live Exhibition Space We designed and delivered a highly effective and impactful brand experience for Bowers & Wilkins at the entrance to The Gadget Show Live 2012, ensuring that the core brand values were represented within the physical environment, that the products were showcased and visitors were engaged.
- 22. “Off The Wall” Event Pop-Up, Spitalfields Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop, which successfully drove targeted brand awareness and sold through excess stock at full price. The store is absolutely fantastic. My managers are very happy with the actual fit- out. It is unexpected especially considering such a short lead- time. Good job Green Room! Thanks again guys, a really kick-ass job!’ Lucas Fortes Da Silva, Senior Retail Project Manager / VF Group
- 23. Concession, Harrods A striking ‘ice cave’ concept designed to stop Harrods shoppers in their tracks and encourage them to explore the luxury product range. Green Room were instrumental in creating a real brand splash for our first space within Harrods. Not only did they create a striking, atmospheric ‘ice cave’ concept that interrupted and engaged the Harrods customers, they also delivered a high quality solution within a challenging space. Presient / Nobis
- 24. Contact Details Richard Ash - CEO & Founder e richard.ash@grr.eu m +44 (0) 774 810 8888 t +44 (0) 121 200 2828 www.greenroomretail.co.uk