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- 1. word bird creative writing for design and business Chris Bird 07989 309929; wordbirdchris@gmail.com Chris Bird Copywriter 106 Cheyne Walk Chelsea London SW10 0DG +44 (0) 7989 309 929 wordbirdchris@gmail.com I¡¯ve been a freelance copywriter since 2001. I work directly for clients and on client / personal projects for design and branding consultancies including Bostock and Pollitt, www.bostockandpollit.com, The Brand Gym, www.thebrandgym.com and Sauce, www.saucedesign.co.uk. Things I do Brand positioning, brand development, tone of voice, tv / radio / press ads, websites, sales letters, marketing materials, newsletters, B2B / B2C / B2I materials, corporate brochures, straplines, press releases, vision / mission statements, brainstorms, articles, video scripts (b2c), podcasts, writing workshops, RFQs for architects.
- 2. word bird creative writing for design and business Chris Bird 07989 309929; wordbirdchris@gmail.com Telecoms & Tech EE, Orange, T-Mobile I was a member of the Orange copywriting team from 2001 until the purchase of EE by BT in 2015, working on everything from naming to tone of voice, corporate and social responsibility reports to parental guidelines, copy guides to internal presentations for senior management. I also worked with the brand team on the transition to Everything Everywhere, and on the launch of the EE brand Microsoft Ventures Working with each new tranche of entrepreneurs to articulate their key messages and sales pitches Mass Challenge Worked with the global accelerator in spring 2016 to define their unique proposition, and articulated this within a one-pager iCrossing Took part in a one-day branding / brainstorming session in spring 2016, working with Creamer+Sundt and iCrossing¡¯s senior US / UK management, to generate ideas for a new tone of voice and positioning for this global digital marketing agency Tech City UK Tone of voice, brand strategy, advertising and web copy for the new UK- wide brand Digital Business Tone of voice; web, email and ad copy for free online academy for Academy entrepreneurs, set up by Tech City UK Phish¡¯d Tone of voice and web copy for anti phishing online security service First Point Group Consultancy for FPG, a global recruitment company specialising in the telecoms industry, starting with creation of their tone of voice in 2010. Went on to write the web copy (firstpointgroup.com), including 20 or so stories based on notes scribbled down during snatched phone interviews with their consultants across the world. Other work includes site updates, awards submissions and induction material. Retail/brands Diageo Letter inviting a handful of global tastemakers to join the Diageo Reserve Club, Feb 2016, working with brand and influencer strategist, Katlist Brook Taverner I write up to eight catalogues a year for this Yorkshire-based gentlemen¡¯s clothing retailer Young¡¯s Worked with Young¡¯s pub chain to articulate a tone of voice, and provided copy for newsletters, website and elsewhere, including the quarterly inspiration / briefing document for pub landlords. I also ran writing training for the young landlords, and worked one-to-one with one member of the marketing team who wanted to develop her writing skills so she could take over the copywriting of the newsletters Burt¡¯s Bees Created materials for tone of voice / language workshop in the US (working with Creamer & Lloyd), including detailed analysis of Burt¡¯s Bees¡¯ tone of voice and language as it appears online / on packaging, and comparison with and analysis of the way some companies, such as Howies, use language in a more meaningful, engaging and distinctive way Heinz Global brand bible (¡®The H-Z of Heinz¡¯), working with BrandGym, Amsterdam Danone Danone brand positioning / brand development & tone of voice
- 3. word bird creative writing for design and business Chris Bird 07989 309929; wordbirdchris@gmail.com BAA 68-page book promoting Terminal 5 vision to its retail / catering partners (core idea: Arrive excited, Depart delighted) Meadowhall Tone of voice for new brand identity developed by Bostock & Pollit for retail centre in Sheffield, based around core idea of ¡®rewarding experiences¡¯. Work includes tv, radio and press ads, posters, spring fashion campaign, messaging for staff uniforms, signage and website, tone of voice guidelines, ¡®minizine¡¯ and workshop Habitat press and online advertising for Habitat Gift Service SPACE NK apothecary Brand repositioning We Live Like This Naming and on-bottle copy for toiletries brand that¡¯s now in the V&A permanent collection Fat Face Brand guidelines Millet Sports Name generation Parker Knoll Copy for online, magazine and newspaper ads Design/architecture/building Mount Anvil Tone of voice, positioning and web / brochure copy for the customer services arm of this property development company Pascall+Watson 60 case studies and 60 th anniversary brochure for London-based architectural practice Zaha Hadid Architects Requests for Qualifications (RFQs) for complex, large-scale international architectural pitches, involving editing, rewriting and reordering extensive information drafted by numerous individuals, many of them non-native English speakers Atelier Ten I first worked with this environmental engineering company in 2001, when I wrote the copy for their 10 th anniversary publication. They¡¯ve celebrated their 25 th anniversary with a much bigger book, and will shortly be re-launching their website, for which I¡¯ve written the copy Creamer+Sundt Brochure copy for C&S¡¯s business launch, ¡®Eyes Wide Opened¡¯, 2013 Sauce Web copy for design agency (www.saucedesignlimited.com) Tent Launch materials for this group of consumer / trade design exhibitions, held at London¡¯s Truman Brewery HOME Launch materials, strapline and brochure / web copy for contemporary design exhibition St Martins Lofts Blog copy for the new Foyles and for the St Martins Lofts development at the former site of Central St Martins in Soho http://www.bostockandpollittdev.com/clients/saint_martins_loft/soho-life/ 100% Design 100% Design is the UK¡¯s leading commercial contemporary interiors exhibition: I wrote the copy for the show from launch until the founder left to set up Tent. I also wrote for 100% Moscow, 100% Japan and 100% Detail www.100percentdetail.co.uk, including the strapline and brand articulation / positioning for the latter Entheo Web copy for innovation consultancy WhatIf?! Positioning statements and brochures for innovation specialists St James Property Brand positioning and strapline (working with Christow Consulting) Allied London Brochures & website for Spinningfields development, Manchester, and financial services brochure for the city of Manchester
- 4. word bird creative writing for design and business Chris Bird 07989 309929; wordbirdchris@gmail.com More London Publicity campaign, website www.morelondon.com, brochures and hoardings for South Bank development (now home to the Mayor¡¯s office) Spitalfields Brochures for property developers Knightsbridge Central Brochures, exhibition presentation and posters The Hub Leaflets, website and flyers for The Hub ¨C www.thehubcentre.org ¨C the UK¡¯s largest centre for craft design and making Grosvenor Group Promotional campaign for Liverpool One Stanhope Promotional campaign for Central St Giles, designed by Renzo Piano Gensler Tone of voice, case studies and brochures for global design / architecture company The Point, Malta Promotional material for new retail / property development Purple Consultancy Web copy for design recruitment consultancy, plus podcast scripts (Your Portfolio, The Interview, and Starting Your New Job) Property Spy Brand positioning, strapline, video script, key messages for exhibitions Vantage Land Brand positioning, strapline Morgan Lovell Direct marketing campaigns for office designers Miscellaneous Canford Healthcare Brochure copy for a dozen of Canford¡¯s care homes, plus an advertorial to run during Dementia Awareness Week, 17-23 May 2016 Honest John Awards submissions for motoring advice and information website and newspaper ¡®agony uncle¡¯ York Place Web copy for online Company Services specialists Eco Cycle Article for a cycling magazine for Eco Cycle, launching its automated cycle parking business in the UK Cotswold Cycling Tone of voice for new business, plus web content / structure for Breaks www.cotswoldcyclingbreaks.co.uk The Stable Press release and article to promote the expansion of Dorset-based restaurant, The Stable, into London, winter 2015 SSP Group Tone of Voice and pitch presentations for a dozen of SSP¡¯s catering brands as part of a submission to Abu Dhabi Airport 2015 Carluccio¡¯s Graduate recruitment website copy PizzaExpress Campaigns, advertising, awards submissions, tone of voice, writing workshops, on-pack copy for grocery products, new product launches etc Ecco Navigo Web copy for luxury yacht charter business, http://www.eccenavigo.com Purple Website copy and podcast scripts for recruitment company Carbon Trust Carbon Trust brand positioning and tone of voice (working with CEO), articulation of Carbon Trust vs. Energy Saving Trust roles, and copy for the Business Sector pages of the website Searcy¡¯s Menus, promotional flyers and advertising for Royal Opera House restaurants Feref Campaigns, advertising and promotions for ad agency Feref¡¯s entertainment clients, and for films such as Perfume, Book of Revelations and Just Like Heaven TEA Promotional copy, naming and straplines for films including Mean Girls, Bridget Jones, The Anchorman, Raising Helen and The Clearing Virgin Trains Two-day brainstorm, with report and proposals on future brand focus and positioning DTI Article on DTI website (for designer of the year awards)
- 5. word bird creative writing for design and business Chris Bird 07989 309929; wordbirdchris@gmail.com Hilton Group Web ads Tourism Ireland Web ads Compass Group Code of ethics (Compass is the largest food service organisation in the UK & Ireland) Health-e Brand guidelines for Australian health & fitness brand Consumer clients Brand positioning, naming, on-pack copy, vision statements, consumer testing etc. Danone Burt¡¯s Bees Bacardi Knorr Drambuie Kenco McDougalls Cains (+website copy www.cainsbeers.com) Cadbury (+website copy www.cadbury.co.uk) Social enterprise Child¡¯s I Foundation poster and email copy for http://www.childsifoundation.org/ WRVS Women¡¯s Royal Voluntary Service: tone of voice / new strapline Odyssey Trust Drugs rehabilitation service annual review UNICEF Business & consumer eCard portals launching CfBT Brochures and video script to promote parental involvement in education Dartington Plus Arts organisation letters and proposals RockOn Music education charity: funding submissions, letters, posters, leaflets DfES Interviews and case studies for Every Child Matters conferences Background I¡¯ve been a freelance brand consultant / copywriter since 2001. Before that I was a partner in WORK (1995-1999), a design company that created three zones in the Millennium Dome and staged The Modern Guide to Sunglasses, a one-off exhibition held during London Fashion Week. I¡¯d previously worked for Blenheim Exhibitions for 6 years, writing sales and marketing materials across the group, and running Top Drawer, the design-led gift fair. My poem about Dylan Thomas was included in 26 Treasures, a poetry collection launched at the V&A in September 2012, and in 2014 another poem was featured in an exhibition at the Oxford Story Museum. Benylin Robinsons Pennine Water Sharwoods Fayrouz International Extreme Drinks Youngs Walls McVities