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Group 128 5024 google+
ContentPart 1: Who is Innovita?Part 2: From the Creative 京姻庄艶韓Part 3: Creative ConceptPart 4: ExecutionsPart 5: Q&A
Who is
Innovita Advertising(Saatchi & Saatchi 2011)(Barraud, n.d.)
Awards1998-200320002004, 2006, 2010(Seeklogo 2011)(Media Federation 2011)2007-2008(Shaadi.com 2011)2007-2010(John, B 2011)(Effie Worldwide 2011)
We are the vitamins you need!Blandina   Vitamin C(Senior Copywriter)Sunny  Vitamin A(Art Director)Mandi   Vitamin B(Brand Development Director)Crystal  Vitamin E(Execution Planner)Yvonne  Vitamin D(Digital Media Director)
Our Clients(bakura 2011)
From the Creative 京姻庄艶韓
Group 128 5024 google+
Issue and Insights(Cowling 2011)
Group 128 5024 google+
Single-minded Proposition (SMP)Worth the effort
Target Audience - Primary(Dazeleyn.d.) (Cohen n.d.)(Simpson n.d.)(thenakedsnail, n.d.)
Target Audience - Secondary(Compessionate Eye Foundation n.d.)
Tone of Voice(Lewis n.d.)(Vervitsiotisn.d.)(Beard & Cerf 1993)
RequirementsChannels: Budget: $XXX,XXX.00
Creative Concept
(Google 2011)(Twitter 2011)(Facebook 2011)
Worth the effort?(Walsh, n.d.)
Yes, it is!(Stanmore, n.d)
Yes, it is!Jeremy, 25-year-old, said `I keep my social network running for my girl.(King, n.d.)
Be A Good Guy(Yamada 2004)
Executions
Game  The Good Guy ChallengeRules:100-day campaignComplete tasks to accumulate pointsTop 3 players will receive prizes form Google+
Homepage
Group 128 5024 google+
Uni-mode
Work-mode
Family-mode
3D Outdoor FiguresMr. Good Guy
Find Mr. Good Guy!
Example: Sydney
Embedded Videos in Google Flash Banner
Group 128 5024 google+
Group 128 5024 google+
Group 128 5024 google+
You can choose 韓姻看馨
Age 18 - 24
Age 25-29
Age 30-35
Classified Ad
We look forward to working with you!Google +: Be A Good Guy!
Q&A
ReferencesBarraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/104821996>.Bar, J., 2009, Redfern Railway Station, Sydney City and Suburb, weblog post, 14 May, accessed 11 October 2011, <http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>.Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard.Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>.Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/97533802>.Cowling, D 2011, `Australian Google+ User Numbers  August 2011, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>.Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>.Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>.Facebook2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>.Google 2011, `Google+: real life sharing, rethough for the web, Google.com, accessed 12 October 2011, <https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>.Bakura 2011, Logo Design Company, Graphic Design Logo, weblog post, accessed 9 October 2011, <http://www.graphicdesignlogo.net/tag/best-logo-design-company/>.Johns, B. 2011, Porsche, off the pedestal, Media Room, accessed 9 October 2011, <http://media-room.c-k.com/tag/adweek/>.
ReferencesJtu100, 2008, Tribute to Town Hall Station #1, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, <http://sydneytransportblog.wordpress.com/>.King,  W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October  2011, <http://www.gettyimages.com.au/detail/107217376/Riser>.Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>.Media Federation 2011, Upcoming Awards, accessed  9October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>.NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, <http://www.cityrail.info/about/history/central_station>.Saatchi & Saatchi 2011, `The Lovemarks Company  Office, Saatchi & Saatchi, accessed 11 October 2011, <http://www.saatchi.com/global_network/office_locations?agency=72>.Scott, J., 2011, personal interview on 2 October 2011.Seeklogo 2011, Vector Logo: Advertising Age, Seeklogo.com, accessed 9 October 2011, <http://www.seeklogo.com/advertising-age-logo-3725.html>.Shaadi.com 2011, Most Innovative Companies, Shaadi.com, weblog post, accessed 9 October 2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>.Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>.Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.
Referencesthenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>.Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>.UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>.UOW, 2011, UOW, accessed 11 October 2011, <http://www.uow.edu.au/index.html>.UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>.Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>.Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>.Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.
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Group 128 5024 google+

  • 2. ContentPart 1: Who is Innovita?Part 2: From the Creative 京姻庄艶韓Part 3: Creative ConceptPart 4: ExecutionsPart 5: Q&A
  • 4. Innovita Advertising(Saatchi & Saatchi 2011)(Barraud, n.d.)
  • 5. Awards1998-200320002004, 2006, 2010(Seeklogo 2011)(Media Federation 2011)2007-2008(Shaadi.com 2011)2007-2010(John, B 2011)(Effie Worldwide 2011)
  • 6. We are the vitamins you need!Blandina Vitamin C(Senior Copywriter)Sunny Vitamin A(Art Director)Mandi Vitamin B(Brand Development Director)Crystal Vitamin E(Execution Planner)Yvonne Vitamin D(Digital Media Director)
  • 8. From the Creative 京姻庄艶韓
  • 13. Target Audience - Primary(Dazeleyn.d.) (Cohen n.d.)(Simpson n.d.)(thenakedsnail, n.d.)
  • 14. Target Audience - Secondary(Compessionate Eye Foundation n.d.)
  • 15. Tone of Voice(Lewis n.d.)(Vervitsiotisn.d.)(Beard & Cerf 1993)
  • 21. Yes, it is!Jeremy, 25-year-old, said `I keep my social network running for my girl.(King, n.d.)
  • 22. Be A Good Guy(Yamada 2004)
  • 24. Game The Good Guy ChallengeRules:100-day campaignComplete tasks to accumulate pointsTop 3 players will receive prizes form Google+
  • 33. Embedded Videos in Google Flash Banner
  • 37. You can choose 韓姻看馨
  • 38. Age 18 - 24
  • 42. We look forward to working with you!Google +: Be A Good Guy!
  • 43. Q&A
  • 44. ReferencesBarraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/104821996>.Bar, J., 2009, Redfern Railway Station, Sydney City and Suburb, weblog post, 14 May, accessed 11 October 2011, <http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>.Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard.Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>.Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/97533802>.Cowling, D 2011, `Australian Google+ User Numbers August 2011, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>.Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>.Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>.Facebook2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>.Google 2011, `Google+: real life sharing, rethough for the web, Google.com, accessed 12 October 2011, <https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>.Bakura 2011, Logo Design Company, Graphic Design Logo, weblog post, accessed 9 October 2011, <http://www.graphicdesignlogo.net/tag/best-logo-design-company/>.Johns, B. 2011, Porsche, off the pedestal, Media Room, accessed 9 October 2011, <http://media-room.c-k.com/tag/adweek/>.
  • 45. ReferencesJtu100, 2008, Tribute to Town Hall Station #1, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, <http://sydneytransportblog.wordpress.com/>.King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/107217376/Riser>.Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>.Media Federation 2011, Upcoming Awards, accessed 9October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>.NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, <http://www.cityrail.info/about/history/central_station>.Saatchi & Saatchi 2011, `The Lovemarks Company Office, Saatchi & Saatchi, accessed 11 October 2011, <http://www.saatchi.com/global_network/office_locations?agency=72>.Scott, J., 2011, personal interview on 2 October 2011.Seeklogo 2011, Vector Logo: Advertising Age, Seeklogo.com, accessed 9 October 2011, <http://www.seeklogo.com/advertising-age-logo-3725.html>.Shaadi.com 2011, Most Innovative Companies, Shaadi.com, weblog post, accessed 9 October 2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>.Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>.Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.
  • 46. Referencesthenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>.Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>.UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>.UOW, 2011, UOW, accessed 11 October 2011, <http://www.uow.edu.au/index.html>.UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>.Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>.Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>.Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.