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International business involves trade across national borders to acquire supplies from other countries in exchange for goods they value more. When Europeans discovered America, they realized they could trade crops grown in North America, like corn, for needed supplies. Companies get involved in international trade for more customers and larger profits, though they must consider advertising appropriately to local cultures and meeting consumer lifestyles in foreign markets. Global trade greatly impacts consumers through access to goods made in other countries. A company's decision to trade internationally considers a country's resources, population, and needs.