전공개 Group3
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Group 3 includes Kim Sung-bae, Ro Tae-hyung, Lee Young-chan, and Lee Jeong-eun. The document discusses social networking sites (SNS), classifying them as open, closed, or micro blogs. It notes strengths like easy networking, fast information sharing, and effective marketing. Problems mentioned are leaking private information, spreading false information, and addictiveness. The future of SNS in business is described as having negligible costs, better outreach to millions of users, improved search rankings with strategy, lead generation and improved sales, and enabling discussion and issue tracking.
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• Join this express "how-to" social selling strategies to drive meetings.
• Learn how to use your profile to connect and engage with prospects and customers
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Social Media Clicks & Cocktails Seminar - May 2011
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Social media marketing fundamentals
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How to build a social media campaign: strategy and tools
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전공개 Group3
- 1. Group 3 김성배 노태형 이영찬 이정은 LiuShuchang Niuxiaoyang
- 2. What is SNS?
- 3. Classification of SNS • Open SNS (blog, MySpace) • Closed SNS (facebook, cyworld) • Micro Blog (twitter, me2day)
- 4. Strengths of SNS • Easy Networking - By one click, you can meet friends anytime, anywhere. • Fast information - SNS is very speedy. A lot of people talk more and more. If a big issue bomb, SNS would let you know that in 5 minutes. • Effective Marketing Tool - Company & consumer can interact closely.
- 5. Problems of SNS • Leaking of private information - Because of SNS’ openness, it’s easy to access to someone’s private information. And it can be used as a criminal purpose. • Spread effect - SNS’s speediness in delivering information becomes serious problem when they spread false information or issued person’s privacy. • Addictiveness
- 6. Future of SNS in Business
- 7. Cost • cost involved in social media marketing is almost negligible Effective • With millions of active users over several social networking sites, you get Better instant responses Outreach • With a well-planned strategy, you can effectively increase you search Improved rankings. Search Rankings Lead • With a targeted marketing through social media you can effectively generate Generation new leads and covert them for improved sales and Improved Sales • It will create discussion forums where people can discuss their thoughts about Discussio the product which enables companies to better understand their requirements. n from Customers can also raise their issues direct to the company and Issue tracking