Apptegic helps companies understand customer behavior through website visits, clickstream actions, and business metrics. It then allows companies to respond to each customer in real-time based on their unique behavior, moving customers from awareness to interest, evaluation, becoming a paying customer, and ultimately success through renewal, upsell, and repeat purchases. By understanding what customers do rather than just what they say, Apptegic helps eliminate the "black box" of customer retention and move more customers to success.