The Al Noor-Samsung Hope for Children Fun Fair was held on February 25, 2011 at the Al Noor Training Centre for Children with Special Needs to raise funds for the Centre. Over 5,000 people attended the event. As title sponsor, Samsung received exclusive branding and promotional opportunities including naming rights, logo placement, and stands where they provided activities and raffle prizes. The event was a success, raising 200,000 dirhams through raffle ticket sales to support programs for children at the Centre.