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Harnessing modern media (051810 tf)
- 1. Thomas J. FoxHarnessing Modern Media: How to Optimize Social Networking for Your Organization
- 2. Thomas J. FoxAuthor,Radio Talk Show Host, Educator, Social Media Advisor, and Producer 2The Republican Newspaper (MA), By William Burke, April 27, 2009
- 3. Social Networking PrinciplesIncrease visibility, Solidify brand position, Engage donors and clients, and Increase traffic across all internet platforms.3
- 4. What is Social NetworkingOnline conversation supported by online tools
- 5. Social NetworkingPopular PlatformsNew Social Media platforms are emerging each day Which ones will be successful? Which ones will not?
- 6. This is Social MediaDont be intimidated, Be Targeted!
- 7. Why is Social Media ImportantConnectionTransparencyPowerful RelationshipsBrand Control
- 9. The media is using, and perpetuating usage of, Social Media
- 10. Internet UsersPew Internet, Internet, broadband, and cell phone statistics 2010
- 11. Whos Using Social Media?eMarketer, Boomers and Social Media January 2010 Report
- 13. Connections
- 14. Conversation
- 15. Community
- 16. ListeningLearn what people are sayingCreate buzz for events and campaignsHow Can Social Media Help You?
- 17. Identify and recruit influencersFind new opportunitiesSupport your servicesHow Can Social Media Help You?
- 18. Build strong relationshipsHow Can Social Media Help You?
- 19. Keys for Social Media Success ExperimentMake A PlanListenShareTeamworkContributePatienceProactive
- 20. Experiment
- 21. Make a Plan
- 22. Listen
- 23. Share
- 24. Teamwork
- 25. Contribute
- 26. Patience
- 27. Proactive
- 29. What is FacebookSocial Networking site allowing users to interact with friends, family members, brands and causes they care about.
- 31. Sense of CommunityThe average Facebook userSpends 55 minutes a day Has 130 friends
- 32. Every Day200 million users log in 35 million users update their status20 million Like pages
- 33. Each MonthSend 8 friend requestsClicks the Like button 9 timesWrites 25 commentsInvited to 3 eventsMember of 12 groups
- 34. Each Month2.5 billion Photos are uploaded3.5 million Events are created
- 35. Getting the Word OutEach week 3.5 Billion pieces of content are sharedLinks News stories Blog posts Press releasesNotes
- 36. Continued GrowthFacebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history.-- Mashable
- 37. Demographics of US UsersTremendous potential to secure volunteers and donors
- 38. By the NumbersMen between 55 and 65 grew the most out of any group, at 8.8%.
- 39. Why You Need To Be On FacebookFacebook users are openly sharing their lifes passions, personal interests, and their affinity - or lack thereof - for corporate brands, political candidates, and the key public policy stances.In effect, they are openly sharing every bit of marketing data a 21st century company covets.-- Mashable
- 40. Facebook is HUGE!油Searched more than sites such as: Amazon, Walmart, Netflix and Google Now the foremost brand name in web searches from U.S. users-- Hitwise.
- 41. Facebook Wants You to Like BrandsPersonalized stickers for businesses20% or greater increase in connections when advertising Facebook.
- 42. Direct to ActionFacebook Page is a good approach to launch a community. Encourage discussion among Likers.Post updates daily or weekly, but be consistent. Direct Likers to any off-site information press releases, videos, blog posts, etc.
- 43. Engagement StrategiesAsk for opinions, insights, compelling stories.Pop quizGive thanks
- 44. Whats Going OnWelcome pageLetters of supportNewsletter opt-inEvent noticesVolunteer opportunitiesDonations
- 46. What is TwitterMico-blogging site allowing messages up to 140 charactersMessages are call TweetsTweets can be sent via PC, laptop, iPad, and various mobile devices
- 47. Brand Awareness2008 5% of Americans are aware of Twitter2010 -- 87% of Americans are aware of Twitter
- 48. Tweeting Trends
- 49. Twitter Posts by Hour
- 51. College graduates possess higher motivation to help those in need.
- 52. Building FollowersStart with who you knowColleaguesClientsVendorsCompetitors
- 53. Educate
- 54. Retweet
- 56. Interact
- 57. Ask for HelpTwitter is a fantastic vehicle to ask for volunteers and donations.
- 58. Thanks
- 59. Be HeardIf something catches your attention, comment on it.
- 60. Ask Questions
- 61. Thank YouThomas J. FoxEmail: thomfox@thomfox.comFacebook: Thomas J. FoxTwitter: @ThomasJFoxWebsite: www.thomfox.com
- 62. Questions?
Editor's Notes
- #11: Pew Internet, Internet, broadband, and cell phone statistics
- #35: Following up on what appeared to be a slow March, Facebook traffic boomed again in April across demographic groups in the United States. Young adult age groups contributed the most, with women ages 18 to 25 leading in numeric growth. Overall, the site grew from 113 million to 120 million monthly active users.
- #36: Relatively speaking, the number of younger women and men on the site didnt grow by that much.Meanwhile, the fact that Facebook is more female than male (by 55% to 45% or so), has suggested that there have been men out there who havent joined. Especially older men. Many more of them joined last month than wed been seeing in recent months, leading to a big surge in the growth rate. Men between 55 and 65 grew the most out of any group, at 8.8%.
- #38: Facebook as a root search term commands 2.8% of all brand-related searches
- #39: Facebook as a root search term commands 2.8% of all brand-related searches
- #41: If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage peoples egos and provoke viral distribution of your content everyone loves to share their opinion!At the油DigiDay: Social油conference this month, social media marketing application developer油Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers a leading video content provider with over 300,000 Facebook fans routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- #42: If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage peoples egos and provoke viral distribution of your content everyone loves to share their opinion!At the油DigiDay: Social油conference this month, social media marketing application developer油Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers a leading video content provider with over 300,000 Facebook fans routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- #56: Especially if that mention is favorable, dont be shy about tweeting thanks, tips or promotions to someone whos shown your brand some Twitter love. Most of the time, users are surprised and delighted to find a name brand in their stream of replies. Exercise caution, however, when engaging with users whove made negative comments. Those conversations can go very well, or they can backfire. Always remain empathetic but professional.