Harnessing student innovation to improve library services
- 1. Harnessing Student innovation to improve library services Emma Thompson @libraryemma Learning and Teaching Lead
- 2. Excellent Very Good Good Fair Poor Cant we do more than this?
- 4. MKIB256 Market Research To develop an understanding of the need for, and place of, market research in supporting marketing decisions To develop a practical and applied understanding of developments of market research, and an appreciation of its strengths and weaknesses To develop the ability to critically evaluate the methodologies used in market research projects
- 5. MKIB256 Cont. Apply their understanding of market research to: - designing their own market research project - critically evaluate methods of market research that have been used in marketing projects Demonstrate an awareness of ethical issues, and questions of relevance in market research
- 6. The Story of MKIB256 - Library Disappointing Library NSS score (Q16) Large numbers of new students joining in year 2 from China 2+2 partnership PG Cert LTHE = renewed confidence in getting involved in a module
- 7. The Story of MKIB256 - Academic NSS score Large numbers of new students joining in year 2 from China 2+2 partnership Challenge of working with external businesses (private school, caf辿, museum)
- 8. Add coffee and discussion Library as client Students (in groups) address various areas of the library service and report back Students learn Library learns!
- 9. Doing an actual market research project The project helped me understand and apply what we learnt I liked that it was a practical skill one learnt and I feel that I can apply it in the future. Module evaluation
- 10. Library gains: Insight and ideas Students with understanding of services (2nd year direct entry) Better NSS (so far!) Adding value to student learning
- 11. Students gain: Skills for work An edge over other candidates Developing aptitude for Leadership Digital Capabilities Negotiation Business communication
- 12. Self-reliance General employment skills People Skills Specialist skills Positive Attitude CBI Future Fit Report 2009
- 13. Libraries need Fresh ideas Challenge Feedback A kick up the **** More than survey results
- 15. Where Next?
- 17. References CBI (2009). Future fit: http://www.cbi.org.uk/media/1121435/cbi_uuk_future_fit.pdf Fronteer Strategy (2011). What is Co-creation? https://youtu.be/VlD2EyW5W_k Islam, M. A., M. Ikeda and N. K. Agarwal (2015). 'Conceptualizing value co-creation for service innovation in academic libraries', Business Information Review, 32, pp. 45-52. Lorenzo, G., D. Oblinger and C. Dziuban (2007). 'How Choice, Co-Creation, and Culture Are Changing What It Means to Be Net Savvy', EDUCAUSE Quarterly, 30, pp. 6-12. Prahalad, C. K. and V. Ramaswamy (2004). 'Co-creating unique value with customers', Strategy & Leadership, 32, pp. 4. Ramaswamy, V. and K. Ozcan (2014). The co-creation paradigm: Stanford, California : Stanford University Press, 2014.
Editor's Notes
- #2: Emma intro Why I love universities you are surrounded by smart people!
- #3: How do we read between the lines?
- #4: NSS More Books
- #7: (Library good enough for my needs 77% agreed) Started with coffee in early 2012 during PGCert more confidence! issues with previous clients NSS Score low - 77% agree maybe if we engage them more???? Why not use the library? But hadnt asked anyone yet (forgiveness not permission) Proposal to Leadership team. Itll be fine Questions Client Briefing to cohort Large cohort previously best stuff done with small groups Learning business skills in a safe, understanding environment Learning objectives are the key 2014 86% agree
- #8: Started with coffee in early 2012 during PGCert more confidence! issues with previous clients NSS Score low - 77% agree maybe if we engage them more???? Why not use the library? But hadnt asked anyone yet (forgiveness not permission) Proposal to Leadership team. Itll be fine Questions Client Briefing to cohort Large cohort previously best stuff done with small groups Learning business skills in a safe, understanding environment Learning objectives are the key 2014 86% agree
- #15: Learning and Teaching conf Architecture?? Digital champions Student union involvement Partnership with students, module leaders Co-creation
- #17: Emma intro Why I love universities you are surrounded by smart people!