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- 1. By Laila Baderoon The WINTER EditThere’s no better time to hone in on your layering and accessorizing skills that at the beginning of Autumn. Our favourite third pieces we’ve eschewed during the sweltering months suddenly have a purpose in the wardrobe again.I will focus on the fall pieces every girl needs, as the need to swap the last of the breezy maxis, casual cutoffs and strappy sandals for more weather-appropriate fare will be upon us.Snug tweed blazers. cozy fair-isle knits and luxe over the knee suede bootsare all essential parts of our strategy for combatting the impending chill. Thanks to to the recent fashion week shows, weknow exactly how our key pieces should be dressed! Here are the biggest trends seen at NYFW, PFW & LFW. enjoy! floral dresses high waisted jeans denim on denim knots pleated skirts shoulder exposure maxi dresses fashion.style.inspiration H A S H T A G
- 2. TWIRL #INSPIRATION As I’ve been trolling the fashion week street style pages, and ogling over all the beautiful trend pieces being worn by the who’s who and IT girls of the fashion scene - the one that stood out the most was the pleated skirt., in all lengths and colour. Street Style Editorials DRIVERS This item is transitional in a sense that it can be made in any fabric. From pleather, to sued to flow chiffons - it’s an item for all seasons really, it just happens to be owning Autumn! ACTIONS If this item did not work for us in the past, we should research whether the fabrication , length or colour is the guilty party. The new length appears to fall mid calf, and colours are all things spicy , but also come in a variety of neutrals. This is definitely an item that we should offer our customer - even if just for presence. fashion.style.inspiration H A S H T A G
- 3. LACY LINGERIE #TREATYOURSELF Though we’re prone to focusing on wardrobe wares that’ll get you noticed, we can’t neglect another crucial part of our customers outfit: what lies beneath - which is sometimes exposed due to trend. What better way to treat oneself than with pretty little things? Whether we are eager to show off our peekaboo bra or keep it all under wraps, just knowing you’re wearing some stunning lingerie has a peculiar way of adding a bit more pep in your step. Here are some stunning new silhouettes I’m coveting right now. J Here’s a fun little editorial I found on Pinterest A/W 16 colours! Loving lace! fashion.style.inspiration H A S H T A G
- 4. Bra silhouette callouts seen at COTTON ON fashion.style.inspiration H A S H T A G
- 5. SHOE EDIT #DENIMFRIENDS Which shoes look best with which jean type? Even though jeans are incredibly versatile (all day everyday), you have to be careful with how you style your favourite new season pair - especially when it comes to footwear. While you could technicallly make any shoe style work with denim in your wardrobe, there are certain pairs that work best and enhance specific denim sihouettes. Below, is an ultimate guide on which A/W shoes look best with the seasons best denim trends. fashion.style.inspiration H A S H T A G
- 6. SHOE EDIT #DENIMFRIENDS fashion.style.inspiration H A S H T A G
- 7. WHOWOREWHAT&HOW #CELEBRITYCRUSH As of late, Gigi hadid has been gracing runways for NYFW as well as LFW, and up until recently has made headlines with news of her open letter to all her body shamers via instagram after her recent reign on the runway. Well, we love you Gigi ! And your style is one to be envied! Trend Alert! Gigi is the queen of sneakers, denim & layering! The ultimate style for our Network shoppers on how to transition their look into winter by layering on thir key edit pieces fashion.style.inspiration H A S H T A G biker jeans & longer length coat with man shoes white sneakers with slit knee denim,& statement cape! statement tee with biker jacket & skinny jeans
- 8. WHAT YOU NEED TO KNOW THEMES HANDBAGS WORKSHOPCYBERNATIONBESPOKEEXHIBITCULTURECRAFT WINTER ‘16 #ACCESSORISEYOURSELF Winter ‘16 cold weather is driven by silhouette, surface interest & texture plus print, pattern and embellishment. Seasonless fabrics continue to be pivotal in driving a successful business. Strategic delivery on specific silhouettes is also key! Consumers must-have list includes everything from soft and cozy to tech savvy and luxe looks. fashion.style.inspiration H A S H T A G BIG IDEAS Denim lifestyle | Utility redefined | Boho/Haute hippie | Modern minimalist | Gym to street COLOUR STRENGTHS Blue and denim friendly | Naturals: browns are a stand-out | Pastels: mid-tones & whitened powdery shades | inky darks DETAILS Fur | fringe | shine & embellishment | Piping PRINTS Floral | geometrics/colour blocking | Animal | Plaids FABRICS Cashmere: different weights & combinations | Acrylic brushed | Wool | Nylon:: Quilted SILHOUETTES Totes | Bowling bags | Saddle bag | Hobo | square shoulder| backpack | Duffle FABRICATIONS Printed pvc/leather | pebble/textured PVC/Leather| printed canvas | Brocade/tapestry | Suede | Tweed | Skins DETAILS Fringe | Oversized tassles | Hardware ornamentation:medallions & locks | handle treatment:chain/pvc combination | mixed media woven | quilting | Whipstitch | Small nailheads COLOURS Greens: Ioden to teal | Wine & berry | Gray | Shades of brown: camel to cognac | Spice tones: mustard to cinnamon | denim friendly shades of blue PRINT & PATTERN All over florals | Scattered florals | Stripes: chevron & diagonal BAG CHARMS Fur pom pom | Oversized single tassel | Oversized double tassel | Charms
- 9. FABRIC FEATURE #HUNGUPONCOTTON The evolution of the cotton jacket continues, & has become a seasonless piece of every woman’s wardrobe. Cotton uptrends in outerwear in various ways, from styling details to new silhouettes & shapes.. Cotton has also been expanding into silhouettes of the military & utility jacket, including parkas, trenches & bombers TRENDS Novelty linings: floral, nautical & aztec prints Seam details: piping & lace Crochet & rivet trims Variety of colourways: white, grey, shades of green/olive, pastels Colour blocking Fabric mixing fashion.style.inspiration H A S H T A G DRIVERS By styling within advertising, or mannequins correctly we are able to promote product even if the focus isn’t necessarily on the particular item. This is a transitional piece due to fabrication - in fact an all year round item. This could possibly serve as a core item that we update through cadence projections for the year through silhouette revision, colour and trend . ACTIONS This is a something to be invested in from a trend & basics perspective (talking parkas and lightweight trenchcoats here). Most local stores have these in stock throughout the year (urban/woolworths/mr price/truworths/cotton on) & even if it is not in our customers mind as an item they want - we need to change that by embracing an aspirational shoppers strategy. Customers may actually want an item but are unable to afford to shop at luxe markets such as cotton on or woolworths-but once we introduce the item at a great cost and with impeccable quality, we are opening new doors. And this applies to all items or categories. FABRICS Cotton twill Washed cotton Coated cotton Cotton blends Brushed cotton
- 10. Runway influences Fall ‘15 Street Style FABRIC FEATURE #VELVET Year after year, velvet is frequently discussed as a key A/W trend, & following the appearance of the fabric in Givenchy, Maison Martin Margiela & Alexander Wang’s A/W 15 collection, we are sure this season won’t be any different. More interestingly there has been a recent surge in velvet in street style appearances- therefore making the trend more notable as a transitional story. Dark hues are prominent here, seen on trousers & outerwear, most notable bomber shapes (NETWORK TO TEST1 & this is a vehicle for MASSUMI as well) fashion.style.inspiration H A S H T A G
- 11. Editorials EDITD TOP MOVING PRODUCTS FABRIC FEATURE #VELVET fashion.style.inspiration H A S H T A G DRIVERS This item is great for Winter into the more transitional season in a sense that it carried through with the 70’s theme and also lends itself to the 90’s which is going to be a huge trend for Summer ‘16. - it’s an item that is best worn as outerwear (bomber jackets),wide leg trousers (Massumi) or dresses (Massumi) ACTIONS If this item did not work for us in the past, we should research whether the fabrication , length or colour is the reason. The fabric is highly trend driven, and does lean towards the luxury market. - even if just for presence. KEY POINTS • Dresses are the most stocked category. • High newness is noted with 55% of products currently in stock arriving online in the last month.
- 12. SEASONAL REBOOT #FANCYFOOTWORK Of course Winter is the season for the BOOT. However, the boot has evolved and the customer is very certain of what the correct silhouette trends are and what she wants in her winter wardrobe. as boots are seen as an investment, we need to reassure our consumer that we know what is the trend, & we will deliver it. The trick is what we invest in as the biggest callout for the season (all store) what is the trend that is a little fashion forward but still commercially acceptabe (mid store) and then the cheekier styles we MUST HAVE (top store) Here is a consolidated collage of whos calling out what, and what it is we need to get our hands.. or feet on for winter. Bearing in mind that trend is led by themes for the season & also that we need to keep the end in mind and buy with apparel trend theme as a guideline for how to dress up our stories or categories wihin store. fashion.style.inspiration H A S H T A G
- 13. COLOUR Spice browns & earthy day tones arrive as updates to classic neutrals. Black remains a staple with white being used only as an accent. Rich blues work well for more directional looks. SILHOUETTE Flat over the knee boots are the key shape for A/W 16/17. The luxe utility boot updates casual cold weather boots with sturdy leathers and gold trims. Ankle boots are renewed with a higher silhouette but also with the block heel. The granny lace up is new, but ishighlighted through material and detail updates. SEASONAL REBOOT #FANCYFOOTWORK fashion.style.inspiration H A S H T A G MATERIAL & DETAILS Suede and soft buttery leathers are essential. Crushed and smooth velvets add dimension & texture. Statement colour-blocking is important with two-tone & assymetrical patterns both relevent. HIGH ANKLE BOOTIE This offers a fresh update for the typical ankle boot for AW 16/17. Soft leathers & subtle details keep the shape modern & clean. Darker colours include deep wines & denim blues, white lighter tones include marble whites & ashen greys. OVER THE KNEE BOOT This is another key item for winter. Silhouettes are soft & relaxed with round or almond toe shapes. Constructed in both suede & soft leathers, the shapes are kept clean for the commercial market, with minimal detail. Fresh elements include ultra high shafts & top to bottom fringe. LUXE UTILITY Materials include smooth leather, soft suedes & fur lining & trims. Key details of gold harware & contrast colour rope lacing offer a true outdoors feel.
- 14. SEASONAL REBOOT #FANCYFOOTWORK HIGH ANKLCOLOUR BLOCK STATEMENT Bold colour combinations are an important design detail for AW 16/17. High contrast lights & darks in two tones work for the commercial market, while multiple colours & colour blocked heels are more directional. Higher shafts & assymetric seams make a greater impact. GRANNY BOOT The granny lace up boot gains momentum as an important item for the season. The silhouette is ankle high with a pointed toe & loww skinny heel. Solid smooth leathers keep the boot casual whereas patent leathers & velvety suedes have a polished look. Colours are mainly dark & neutral . For a subtle statement, use muted animal prints. VELVET Velvet is a top fabric choice for the season. This versatile fabric works perfectly on commercial shapes, ranging from flat ankle boots to high ankle booties. Over the knee boots become a high fashion item with the use of all-over-velvet. Use wooden heels & crepe soles to dress down this typically casual material. SPICE BROWNS Spice browns are noticably strong on the AW 15/16 Catwalks & will be a perfect commercial choice for the AW 16/17 season. use colours ranging from cinnamon to nutmeg for a neutral update. Polished silhouettes are kept clean with minimal detailing & soft leathers. Contrast lacing & soles break up olour on utility boots. fashion.style.inspiration H A S H T A G