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Heather Ashley Shannon
1400 So. Monroe St. Denver CO 80210  heatherashleyshannon@gmail.com  303-949-3010
CAREER PROFILE
Close to 30 years of writing and editing, project, event, and program management,
generating course content, articles, and programs for clients and employers, through social
entrepreneurship and dedicated leadership across business, education, and wellness sectors.
CURRICULUM, GRANTS, AND CONTENT EXPERIENCE
Curriculum Development, Jones/NCTI, Centennial, CO  2005  2015
Results: Updates and edits to graduate and undergraduate instructional content for more
than 50 courses. Liaise with subject matter experts and layout design team under strict
deadlines; maintain editorial calendar and house style guides. Course content writing
projects: Understanding Islam (2007); Customer Service for Cable Technicians (2013).
Contract Grants Editor, JVA Consulting, Edgewater, CO  January 2014  June 2014
Results: Industrious editor and proofreader of grants, development proposals, evaluations,
and social enterprise training materials. Rigorous revisions and edits toward winning state
and federal grants for socially responsible, nonprofit, and education clients, nationwide.
EVENT PLANNING AND ORGANIZING EXPERIENCE
Event Planning, Greater Good Academy, Denver, CO  2009  2013揃 Organized public
showcase events for student entrepreneurs to present triple bottom line (people, planet,
profit) business plans to business community and microlenders. Coordinator of event
deliverables, volunteer staff, and food and drink donations; audiovisual support.
Event Organizer, Michelle Barnes Fundraiser, Denver, CO  July 2010
Results: Raised $25,000 for artist with medical bills. Organized committees (host, outreach,
PR/sm) to secure art, food and drink, venue donations, and entertainment. Coordinated
public relations and social media campaigns; in-kind framing and silent auction donations.
PROGRAM OUTREACH AND COORDINATION EXPERIENCE
Outreach Coordinator, Greater Good Academy, Denver, CO  2009  2013
Results: Built community of sustainable food resources to feed low-income students and
facilitate community during training sessions. Program design support and lecturer outreach.
Shambhala Meditation Center of Denver, Denver, CO  2010  2015
Train, assign tasks, and supervise volunteer staff for meditation trainings. Organize food,
plan field trips, and work within budget to deliver top-notch weekend trainings. Serve as
liaison among program director, assistant directors, staff, and participants; audio designate.
WRITING AND EDITING EXPERIENCE
Writer and Editor, Jones/NCTI, Centennial, CO  2005  2015
Nimble, cross-functional technical writer and editor for online training and education client.
Strong collaboration to develop content in adherence with house style. MS suite, InDesign.
Web Content Writer, RW Holdart, New York City, NY  2014
Contracted to write and update website copy around search engine optimization objectives
for Los Angeles rollout of fine art storage company: keyword strategies, targeted narrative.
Writer and Editor, Greater Good Academy, Denver, CO  2009  2013
Wrote/edited funder proposals, lessons, and training materials. Maintained webpages and
training documentation for eight-week course to educate triple bottom line entrepreneurs.
Public Relations, CORE Sustainable Opportunities Summit, Denver, CO  2008
Event press and PR contact for socially responsible business conference.
Website Copywriter, Massage Therapy Institute of Colorado, Denver, CO  2006
Contracted by founder to revise and update massage school website, including program
descriptions, instructor biographies, student and advanced clinics information pages.
Senior Finance Editor and Researcher, Quris, Denver, CO  2002  2005
Met multiple daily deadlines via advanced content management tools to create summaries of
Reuters Newswire business stories. Wrote paper and online style manuals, white papers, and
internal marketing collateral. Technical editing coursework, University of Colorado/Denver.
Senior Editor, InfoBeat/Sony Music, Denver, CO  1996  2002
Met multiple daily deadlines for news and snow products; created digests of Reuters
Newswire stories for start-up news company, with more than four million subscribers.
Backup entertainment writer for award-winning Tinseltown Trash.
Local Business Editor, MSN Denver Sidewalk, Denver, CO  1998  1999
Wrote weekly news column on retail beat for Microsoft city-site network; 75,000 subscribers.
Freelance Writer and Photographer, Rocky Mountain Sports/Expos辿  1995  1998
Feature stories on mountain biking, winter sports, music, architecture; photography credits.
County Reporter, Vail Daily, Vail, CO  1986  1987
Covered and reported on Eagle County: courts, schools, town council, zoning and planning.
VOLUNTEER
Event Organizer, 1 Million Cups Denver, 2015
Weekly facilitation, engagement and outreach, and social media support to Kauffman
Foundation-sponsored entrepreneurship building event at Colorado Lending Source.
EDUCATION
Master of Arts, Communications and Journalism, University of Denver
Bachelor of Arts, Communication and Theater, University of Colorado
Coursework: Business Ethics, Daniels School of Business, University of Denver
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Heather Ashley Shannon_mission_resume

  • 1. Heather Ashley Shannon 1400 So. Monroe St. Denver CO 80210 heatherashleyshannon@gmail.com 303-949-3010 CAREER PROFILE Close to 30 years of writing and editing, project, event, and program management, generating course content, articles, and programs for clients and employers, through social entrepreneurship and dedicated leadership across business, education, and wellness sectors. CURRICULUM, GRANTS, AND CONTENT EXPERIENCE Curriculum Development, Jones/NCTI, Centennial, CO 2005 2015 Results: Updates and edits to graduate and undergraduate instructional content for more than 50 courses. Liaise with subject matter experts and layout design team under strict deadlines; maintain editorial calendar and house style guides. Course content writing projects: Understanding Islam (2007); Customer Service for Cable Technicians (2013). Contract Grants Editor, JVA Consulting, Edgewater, CO January 2014 June 2014 Results: Industrious editor and proofreader of grants, development proposals, evaluations, and social enterprise training materials. Rigorous revisions and edits toward winning state and federal grants for socially responsible, nonprofit, and education clients, nationwide. EVENT PLANNING AND ORGANIZING EXPERIENCE Event Planning, Greater Good Academy, Denver, CO 2009 2013揃 Organized public showcase events for student entrepreneurs to present triple bottom line (people, planet, profit) business plans to business community and microlenders. Coordinator of event deliverables, volunteer staff, and food and drink donations; audiovisual support. Event Organizer, Michelle Barnes Fundraiser, Denver, CO July 2010 Results: Raised $25,000 for artist with medical bills. Organized committees (host, outreach, PR/sm) to secure art, food and drink, venue donations, and entertainment. Coordinated public relations and social media campaigns; in-kind framing and silent auction donations. PROGRAM OUTREACH AND COORDINATION EXPERIENCE Outreach Coordinator, Greater Good Academy, Denver, CO 2009 2013 Results: Built community of sustainable food resources to feed low-income students and facilitate community during training sessions. Program design support and lecturer outreach. Shambhala Meditation Center of Denver, Denver, CO 2010 2015 Train, assign tasks, and supervise volunteer staff for meditation trainings. Organize food, plan field trips, and work within budget to deliver top-notch weekend trainings. Serve as liaison among program director, assistant directors, staff, and participants; audio designate.
  • 2. WRITING AND EDITING EXPERIENCE Writer and Editor, Jones/NCTI, Centennial, CO 2005 2015 Nimble, cross-functional technical writer and editor for online training and education client. Strong collaboration to develop content in adherence with house style. MS suite, InDesign. Web Content Writer, RW Holdart, New York City, NY 2014 Contracted to write and update website copy around search engine optimization objectives for Los Angeles rollout of fine art storage company: keyword strategies, targeted narrative. Writer and Editor, Greater Good Academy, Denver, CO 2009 2013 Wrote/edited funder proposals, lessons, and training materials. Maintained webpages and training documentation for eight-week course to educate triple bottom line entrepreneurs. Public Relations, CORE Sustainable Opportunities Summit, Denver, CO 2008 Event press and PR contact for socially responsible business conference. Website Copywriter, Massage Therapy Institute of Colorado, Denver, CO 2006 Contracted by founder to revise and update massage school website, including program descriptions, instructor biographies, student and advanced clinics information pages. Senior Finance Editor and Researcher, Quris, Denver, CO 2002 2005 Met multiple daily deadlines via advanced content management tools to create summaries of Reuters Newswire business stories. Wrote paper and online style manuals, white papers, and internal marketing collateral. Technical editing coursework, University of Colorado/Denver. Senior Editor, InfoBeat/Sony Music, Denver, CO 1996 2002 Met multiple daily deadlines for news and snow products; created digests of Reuters Newswire stories for start-up news company, with more than four million subscribers. Backup entertainment writer for award-winning Tinseltown Trash. Local Business Editor, MSN Denver Sidewalk, Denver, CO 1998 1999 Wrote weekly news column on retail beat for Microsoft city-site network; 75,000 subscribers. Freelance Writer and Photographer, Rocky Mountain Sports/Expos辿 1995 1998 Feature stories on mountain biking, winter sports, music, architecture; photography credits. County Reporter, Vail Daily, Vail, CO 1986 1987 Covered and reported on Eagle County: courts, schools, town council, zoning and planning. VOLUNTEER Event Organizer, 1 Million Cups Denver, 2015 Weekly facilitation, engagement and outreach, and social media support to Kauffman Foundation-sponsored entrepreneurship building event at Colorado Lending Source. EDUCATION Master of Arts, Communications and Journalism, University of Denver Bachelor of Arts, Communication and Theater, University of Colorado Coursework: Business Ethics, Daniels School of Business, University of Denver