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A short presentation discussing the skills enhanced by entrepreneurship education and the career options it creates. In Greek.
This lecture on "Entrepreneurship in a Digital Era" is part of the course "Topics of Advanced Management", for the MBA provided by NTUA, as I presented it in class in 2016 (in Greek).
High Fidelity is a marketing and strategy consulting firm that specializes in digital advertising, social media campaigns, website development, and other online and traditional advertising solutions. They have expertise in online advertising networks and work with clients across Europe, including national tourism boards and large automotive companies. High Fidelity also designs concept stores and large LED displays in major cities.
Emerging markets (popularly known as BRIC countries) will play more significant role, going forward. However the context for innovation is way different from developed economies. Innovating for emerging markets is been one of my favorite topics, made quite some study in this area. Most of my findings are available in the presentation below.
This document discusses different types of advertising media. It explains the concepts of "lean forward" and "lean back" media, with lean forward referring to interactive media like the internet that people actively engage with, while lean back refers to passive media like TV. It provides examples of non-traditional advertising media and discusses the traditional "above the line" media of press, radio, television, outdoor, and cinema. It also covers pros and cons of different media and asks recall questions about the content of the document.
Accountability for performance starts with the individual - but can be amplified and reinforced when managers, team supervisors and senior executives also hold themselves and their colleagues accountable for their own behaviours. So, they have a choice between condoning and colluding with below the line behaviours, or challenging it and instead recognising and acknowledging above the line behaviours.
International Financial Institutions (IFIs) such as the International Monetary Fund (IMF) and World Bank were established to promote international monetary cooperation and economic development. The IMF oversees the global financial system and provides loans to countries facing payment imbalances. The World Bank focuses on poverty reduction through long-term loans for infrastructure and development programs. Both institutions have faced criticism for the conditionalities attached to loans and negative social impacts, though developing countries often have no alternative to accessing their funds in times of crisis. Reforms have aimed to make IFI policies more sensitive to country-specific economic and social conditions.
Customer experience management (CEM) aims to strategically manage a customer's entire experience with a company. While customer relationship management (CRM) focuses on reducing costs through processes and technology, CEM prioritizes customer needs, expectations, and perceived sentiment to improve loyalty. CEM collects customer data from various sources, analyzes it to gain insights, and provides reporting capabilities. It takes a customer-centric view to integrate customer indicators across the organization and prevent issues from falling through cracks. Proper CEM requires aligning employee behavior with brand values, addressing attitudes that shape service, and equipping employees to deliver the promised customer experience.
This document summarizes the key arguments for why above-the-line advertising will remain important. It argues that we have become too obsessed with new media and technologies and have overlooked the effectiveness of mass reach advertising. It notes that most people spend far more time with traditional media like TV than online. It also shows that occasional and non-buyers make up a large portion of brand sales and that focusing only on loyal fans will not drive business growth. The document concludes that above-the-line advertising is still necessary to reach mass audiences cost effectively.
The document discusses building a customer-centric organization, including understanding customer needs, addressing challenges of global clients, developing a compelling value proposition, and focusing on the customer through activities like customer segmentation, understanding requirements, and building customer relationships. It provides frameworks and examples for transforming an organization from being product-focused to being customer-focused.
The document outlines a proposed below-the-line communications strategy for Mead Johnson's Enfakid A+ and EnfaMama A+ brands. The strategy aims to generate awareness, recall, differentiation and trial through integrated branding and promotions at kindergartens, schools, magazines and cinemas. Key elements include kids play area branding, sponsored school materials, pediatrician sessions, outdoor branding, and magazine inserts and sampling at movies. The approach focuses on affordable branding opportunities to build the brands over time through collaboration between the agency and client.
This document discusses innovative financial instruments introduced by various institutions like the Reserve Bank of India and corporations in India and the United States. It provides details on instruments introduced by RBI like liquidity adjustment facility (repo and reverse repo), collateralized borrowing and lending obligations, and market stabilization scheme. It also describes corporate instruments in India like bonus debentures, zero coupon bonds, foreign currency convertible bonds, and shares with differential voting rights. The document further discusses financial instruments in the US that led to the 2008 financial crisis, such as collateralized debt obligations, mortgage-backed securities, credit default swaps, and subprime mortgages. It analyzes both the benefits and dangers of financial innovation.
This revision presentation provides an overview of the topic of emerging markets. It highlights some examples of how businesses have pursued a growth strategy in emerging markets and also how developed economies have seen investment coming in the opposite direction. A brief overview of the methods and benefits/drawbacks of international expansion is also provided.
Financial instruments are financial contracts between institutional units that include a range of financial assets and liabilities. Some key types of financial instruments are deposits, special drawing rights (SDRs) issued by the IMF, borrowings, loans, shares and other equity, debentures or bonds, other accounts receivable and payable, financial derivatives like options and swaps, letters of guarantee, letters of credit, and financial commitments. Derivatives allow parties to exchange risks and can include options, forwards/futures, and swaps. Loans are evidenced by non-negotiable documents and can be short, medium, or long term. Shares represent ownership rights in enterprises and equity, while debentures or bonds are a form of
This lecture on "Entrepreneurship in a Digital Era" is part of the course "Topics of Advanced Management", for the MBA provided by NTUA, as I presented it in class in 2016 (in Greek).
High Fidelity is a marketing and strategy consulting firm that specializes in digital advertising, social media campaigns, website development, and other online and traditional advertising solutions. They have expertise in online advertising networks and work with clients across Europe, including national tourism boards and large automotive companies. High Fidelity also designs concept stores and large LED displays in major cities.
Emerging markets (popularly known as BRIC countries) will play more significant role, going forward. However the context for innovation is way different from developed economies. Innovating for emerging markets is been one of my favorite topics, made quite some study in this area. Most of my findings are available in the presentation below.
This document discusses different types of advertising media. It explains the concepts of "lean forward" and "lean back" media, with lean forward referring to interactive media like the internet that people actively engage with, while lean back refers to passive media like TV. It provides examples of non-traditional advertising media and discusses the traditional "above the line" media of press, radio, television, outdoor, and cinema. It also covers pros and cons of different media and asks recall questions about the content of the document.
Accountability for performance starts with the individual - but can be amplified and reinforced when managers, team supervisors and senior executives also hold themselves and their colleagues accountable for their own behaviours. So, they have a choice between condoning and colluding with below the line behaviours, or challenging it and instead recognising and acknowledging above the line behaviours.
International Financial Institutions (IFIs) such as the International Monetary Fund (IMF) and World Bank were established to promote international monetary cooperation and economic development. The IMF oversees the global financial system and provides loans to countries facing payment imbalances. The World Bank focuses on poverty reduction through long-term loans for infrastructure and development programs. Both institutions have faced criticism for the conditionalities attached to loans and negative social impacts, though developing countries often have no alternative to accessing their funds in times of crisis. Reforms have aimed to make IFI policies more sensitive to country-specific economic and social conditions.
Customer experience management (CEM) aims to strategically manage a customer's entire experience with a company. While customer relationship management (CRM) focuses on reducing costs through processes and technology, CEM prioritizes customer needs, expectations, and perceived sentiment to improve loyalty. CEM collects customer data from various sources, analyzes it to gain insights, and provides reporting capabilities. It takes a customer-centric view to integrate customer indicators across the organization and prevent issues from falling through cracks. Proper CEM requires aligning employee behavior with brand values, addressing attitudes that shape service, and equipping employees to deliver the promised customer experience.
This document summarizes the key arguments for why above-the-line advertising will remain important. It argues that we have become too obsessed with new media and technologies and have overlooked the effectiveness of mass reach advertising. It notes that most people spend far more time with traditional media like TV than online. It also shows that occasional and non-buyers make up a large portion of brand sales and that focusing only on loyal fans will not drive business growth. The document concludes that above-the-line advertising is still necessary to reach mass audiences cost effectively.
The document discusses building a customer-centric organization, including understanding customer needs, addressing challenges of global clients, developing a compelling value proposition, and focusing on the customer through activities like customer segmentation, understanding requirements, and building customer relationships. It provides frameworks and examples for transforming an organization from being product-focused to being customer-focused.
The document outlines a proposed below-the-line communications strategy for Mead Johnson's Enfakid A+ and EnfaMama A+ brands. The strategy aims to generate awareness, recall, differentiation and trial through integrated branding and promotions at kindergartens, schools, magazines and cinemas. Key elements include kids play area branding, sponsored school materials, pediatrician sessions, outdoor branding, and magazine inserts and sampling at movies. The approach focuses on affordable branding opportunities to build the brands over time through collaboration between the agency and client.
This document discusses innovative financial instruments introduced by various institutions like the Reserve Bank of India and corporations in India and the United States. It provides details on instruments introduced by RBI like liquidity adjustment facility (repo and reverse repo), collateralized borrowing and lending obligations, and market stabilization scheme. It also describes corporate instruments in India like bonus debentures, zero coupon bonds, foreign currency convertible bonds, and shares with differential voting rights. The document further discusses financial instruments in the US that led to the 2008 financial crisis, such as collateralized debt obligations, mortgage-backed securities, credit default swaps, and subprime mortgages. It analyzes both the benefits and dangers of financial innovation.
This revision presentation provides an overview of the topic of emerging markets. It highlights some examples of how businesses have pursued a growth strategy in emerging markets and also how developed economies have seen investment coming in the opposite direction. A brief overview of the methods and benefits/drawbacks of international expansion is also provided.
Financial instruments are financial contracts between institutional units that include a range of financial assets and liabilities. Some key types of financial instruments are deposits, special drawing rights (SDRs) issued by the IMF, borrowings, loans, shares and other equity, debentures or bonds, other accounts receivable and payable, financial derivatives like options and swaps, letters of guarantee, letters of credit, and financial commitments. Derivatives allow parties to exchange risks and can include options, forwards/futures, and swaps. Loans are evidenced by non-negotiable documents and can be short, medium, or long term. Shares represent ownership rights in enterprises and equity, while debentures or bonds are a form of
1) The document describes the process of creating a music magazine focused on the grime genre. Key elements included a footballer on the front cover to inspire students, using bright colors to appeal to the target audience of male sports fans.
2) Photoshop was used to professionally edit images while InDesign helped construct the magazine artifacts. Reflections noted the importance of planning and improving software skills.
3) The main assignment covered a grime music magazine front cover featuring artist Ola, a contents page with articles on music, prizes and football, and a double page interview spread with artist YSK. Colors and fonts were linked across pages.
4) Feedback prompted changing the front cover image and writing font to
This document provides an outline for a project report on an unnamed project. It includes sections for an introduction, system study and analysis, system development, program list, table list, report list, system testing and conclusion, data entry forms, coding conventions, source code, screen layouts, report layouts, and references. It also lists several annexures that will provide additional details like the organization background, data dictionary, list of abbreviations, and soft copy of the project. The document gives the overall structure and expected contents for a complete project report to fulfill degree requirements.
This document provides an overview of the role of financial institutions in India. It discusses the evolution of financial institutions from their foundation phase to the current reforms phase. It describes the various types of financial institutions in India including development banks, specialized institutions, state-level institutions, investment institutions, and non-banking financial companies. The document also outlines some of the key roles of financial institutions like providing services, mobilizing savings, and facilitating development. It discusses recent reports that aim to improve the financial services sector by 2020 with a focus on customer needs, inclusion, and tapping new market segments.
Banks play several important roles in an economy. They act as financial intermediaries by taking deposits from savers and lending to borrowers. This intermediation role helps allocate funds to their most productive uses. Banks also reduce transaction costs for both savers and borrowers. Additionally, banks provide important services like liquidity, payment systems, risk pooling, and monitoring of borrowers, which supports economic activity. While some argue banks are unnecessary in a perfect market, evidence shows banks remain central to economic growth in reality due to market imperfections.
This document promotes Virtual Secretary Solutions, a virtual assistant service that can handle various administrative and marketing tasks for businesses. It outlines how using their services allows business owners to focus on important strategic work by outsourcing tasks like emails, social media, administration, and more. Their flexible services are provided at an hourly rate starting at 贈23 per hour, which the document claims is more cost effective than hiring employees. It encourages readers to contact Charlotte Everiss for a free consultation to discuss how Virtual Secretary Solutions can help their unique business needs.
The document provides an economic report on the agency work industry around the world in 2009 and 2011. Some key points:
- In 2009, the global agency work industry continued to feel the impact of the economic crisis that began in 2007. Total agency workers worldwide fell 6% to nearly 9 million full-time equivalents. Global annual sales revenues also fell 16% to 203 billion.
- Japan, the US, and the UK are the three largest agency work markets, together accounting for over half of private employment agencies worldwide, over 70% of branches, over 50% of internal staff, over 60% of total annual sales revenues, and nearly half of agency workers.
- The top 10 private employment agencies
This document provides best practices and advice for contact center managers on successfully integrating self-service technology. It discusses key metrics like call deflection rates and customer satisfaction that should be measured. It also highlights potential drawbacks like poor user experience frustrating customers and causing them to avoid self-service options. Additionally, it emphasizes the importance of thorough training for contact center agents across all channels to ensure consistent customer service.
Hi-media Group is a publisher of online properties receiving over 55 million monthly unique users. It provides a full range of advertising formats and solutions to advertisers. Some of its premium brand sites across multiple European countries are described, including information on their monthly unique users, demographics, and ad impressions. Hi-media's portfolio reaches millions of unique users across Europe each month.
This document summarizes the products of an olive farm located near ancient sites in Greece. The farm uses sustainable cultivation practices without chemicals to produce high quality olive oil and olives. Their products include several varieties of extra virgin olive oil in different bottle types, as well as olive pomace oil, massage oils, and kalamata table olives. The oils are noted for their health benefits and flavors that reflect the local varietals.
Hi-media Group is a publisher of online properties receiving over 55 million monthly unique users. It provides a full range of advertising formats and solutions to advertisers. Some of its premium brand sites described in the document include The Independent UK newspaper site, RATP.fr the Paris public transport site, and Jeuxvideo.com the leading video gaming site in France. The document also provides statistics on Hi-media's reach and top websites in various European countries.
This document summarizes the products of an olive farm located near ancient sites in Greece. The farm uses sustainable cultivation practices without chemicals to produce high quality olive oil and olives. Their products include several varieties of extra virgin olive oil in different bottle types, as well as olive pomace oil, kalamata table olives, and massage oils containing olive oil and essential oils.
The document describes several types of Greek olive oils, including:
1. Extra virgin olive oils from various regions of Greece, with some featuring herbs like rosemary, garlic, and lime.
2. Blended olive oils suitable for cooking that combine refined and extra virgin olive oils.
3. Olive oils flavored with herbs and spices like garlic and lime.
4. A liquid gold olive oil from Aigiallia made from refined olive oils known for their health benefits and distinctive taste from favorable growing conditions.
This document summarizes the products of a Greek olive farm and olive oil company. It produces several high quality extra virgin olive oils from olives grown in ancient places near Delphi and Epidavros. The oils are produced using traditional methods and are cold pressed without chemicals. They are offered in various bottle types and sizes. The company also produces blended olive oils suitable for cooking and olive oils infused with Greek herbs.