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Social Media for Job Search
 WHAT          IS HIDDEN MARKET




 WHY       EMPLOYERS LIKE
             HIDDEN MARKET
 HOW     TO ACCESS
        HIDDEN MARKET
Networking is consistently cited as the NUMBER 1 way to get a new job




          Direct employer contact  cold calling & informational interviews




          Labour Market Information  unadvertised job resources
RESUME

    PORTFOLIO
                                   COVER
                                   LETTER



NETWORKING


                                   INTERVIEW
                                  PREPARATION



LABOUR MARKET
 INFORMATION
                      CAREER
                    EXPLORATION
Social Media for Job Search
Social Media for Job Search
Social Media for Job Search
1. Contagion
2. Connection
3. Homophily
1. CONTAGION:
   what flows across ties
              .
germs, money, violence,
fashions

behaviour, emotions:
obesity, happiness

ideas, information, etc.
HAPPY PEOPLE TEND TO
                                  BE CONNECTED TO ONE
                                  ANOTHER


                                             HAPPY


                                            UNHAPPY


                                           INTERMEDIATE


THE BETTER CONNECTED ARE ONES FRIENDS AND FAMILY,
THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE
FUTURE (Dr.Christakis, MD,PhD, Harvard University)
The influence of actions ripples through networks 3 degrees
(to and from your friends friends friends)




                                           You are affected by people
                                           you dont even know!




                    Photo by Taro Taylor
Stanley Milgrams sidewalk experiment exploring the
importance of reinforcement from multiple people




Passersby were influenced in deciding to copy a behavior by
the size of the crowd exhibiting it                   Photo by David Sim
TIES TO FAMILY,
                                                FRIENDS,
                                              CO-WORKERS




WHO IS CONNECTED TO WHOM




                           Photo by johntrainor, Flickr
3. HOMOPHILY:
the tendency to associate
with people who resemble
ourselves
   (love of being alike)




For example:
 By power
 By age
 By education
 By social status
If you are connected to the
right people, you may have
opportunities to get jobs,
participate in great projects,
or other extra benefits.
                                 If you are connected to
                                 others you could be
                                 influenced to commit
                                 crimes or eat unhealthy
                                 food.

                                 POSITION MATTERS!
                                                Photos by Andyrob and alexik, Flickr
HIRING FROM   HIRING AN UNKNOWN
  EMPLOYER              WITHIN     WHO BRINGS PROOF
                     (PROMOTION)        OF ABILITY




FRIEND/BUSINESS   AGENCY
CONTACT            RECRUITERS        ONLINE/NEWSPAPER
 REFERRAL         SEARCH FIRMS       ADVERTISEMENTS
 JOB FAIR




RESUME               YOU
   Information is directional
 (inbound and outbound ties)
 Reduces number of
   steps
 Creates cascade effect
   EFFECTIVE AND UNDERUTILIZED

   REQUIRES MORE SELF- PREPARATION
    AND RESEARCH ON THE COMPANY

   CHANCE TO INTRODUCE YOURSELF TO
    POTENTIAL JOB OPENINGS OR CREATE
    NEW JOB OPPORTUNITIES
   GATHER A LIST OF COMPANIES
   GATHER THE NAMES OF PEOPLE WHO
    HAVE THE POWER TO OFFER YOU A JOB
   PREPARE THE ELEVATOR SPEECH/SCRIPT
   ASK FOR THE INFORMATIONAL
    INTERVIEW/JOB INTERVIEW
   KEEP TRACK OF ALL CONTACT DETAILS
C    CONTACTS WHO CAN HIRE



 B    BRIDGE BUILDERS



      ANYONE YOU ALREADY KNOW




YOU
EVENTS&PLACES             PEOPLE:
 PROFESSIONAL      FORMER COLLEAGUES
  MEETINGS,         EXTENDED FAMILY
  CONFERENCES       NEIGHBOURS
 JOB FAIRS
                    FRIENDS
 VOLUNTEERING
                    MEMBERS OF YOUR
 JOB FINDING        SOCIAL CLUBS/GROUPS
  CLUBS/ERC         SOCIAL NETWORK
                     (FACEBOOK, LINKEDIN,
                     AND OTHERS)
Stanley Milgram experiment showing that people are all
     connected by an average of six steps




Photo by Dan Coulter
                                       Its a small world after all
If we are connected to
                              everyone by 6 degrees and
                              influence those up to 3
                              degrees, then we can reach
                              halfway to the whole world!




Photo by Wonderworks, Flikr
                              12 3
Social networks seem to have
so much power and influence
over us
But remember:
Social networks are not just
about the influence other have
over us, but also about the
effect we have on others!
There have always been fears that each new form of technology will diminish good-old-
fashioned means of maintaining friendships.

But social networks have only grown stronger with the dawn of the telegraph, phone,
and the internet!




                                                        Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr
http://reface.me/wp-content/uploads/world-
map-of-social-networks.jpg
83 % of employers will recruit in social
           networks this year


46% will spend more on social recruiting

  36 % will spend less on job boards

      80% review social profiles
LINKEDIN
    The worlds largest
   professional network

    LinkedIn helps you
exchange knowledge, ideas
and opportunities with your
     trusted contacts
LINKEDIN


1.   SUBSTITUTE ON-LINE RESUME
2. PROFESSIONAL MARKETING TOOL
/PORTFOLIO
3. JOB/ LABOUR MARKET RESEARCH
TOOL
4. BUSINESS E-MAIL ADDRESS BOOK
5. PROFESSIONAL NETWORKING SITE
CAREER RESOURCES

             Working in Canada
                LINKEDIN
   Industry Canada(business directories)
Ad

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Social Media for Job Search

  • 2. WHAT IS HIDDEN MARKET WHY EMPLOYERS LIKE HIDDEN MARKET
  • 3. HOW TO ACCESS HIDDEN MARKET
  • 4. Networking is consistently cited as the NUMBER 1 way to get a new job Direct employer contact cold calling & informational interviews Labour Market Information unadvertised job resources
  • 5. RESUME PORTFOLIO COVER LETTER NETWORKING INTERVIEW PREPARATION LABOUR MARKET INFORMATION CAREER EXPLORATION
  • 10. 1. CONTAGION: what flows across ties . germs, money, violence, fashions behaviour, emotions: obesity, happiness ideas, information, etc.
  • 11. HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER HAPPY UNHAPPY INTERMEDIATE THE BETTER CONNECTED ARE ONES FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)
  • 12. The influence of actions ripples through networks 3 degrees (to and from your friends friends friends) You are affected by people you dont even know! Photo by Taro Taylor
  • 13. Stanley Milgrams sidewalk experiment exploring the importance of reinforcement from multiple people Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim
  • 14. TIES TO FAMILY, FRIENDS, CO-WORKERS WHO IS CONNECTED TO WHOM Photo by johntrainor, Flickr
  • 15. 3. HOMOPHILY: the tendency to associate with people who resemble ourselves (love of being alike) For example: By power By age By education By social status
  • 16. If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits. If you are connected to others you could be influenced to commit crimes or eat unhealthy food. POSITION MATTERS! Photos by Andyrob and alexik, Flickr
  • 17. HIRING FROM HIRING AN UNKNOWN EMPLOYER WITHIN WHO BRINGS PROOF (PROMOTION) OF ABILITY FRIEND/BUSINESS AGENCY CONTACT RECRUITERS ONLINE/NEWSPAPER REFERRAL SEARCH FIRMS ADVERTISEMENTS JOB FAIR RESUME YOU
  • 18. Information is directional (inbound and outbound ties) Reduces number of steps Creates cascade effect
  • 19. EFFECTIVE AND UNDERUTILIZED REQUIRES MORE SELF- PREPARATION AND RESEARCH ON THE COMPANY CHANCE TO INTRODUCE YOURSELF TO POTENTIAL JOB OPENINGS OR CREATE NEW JOB OPPORTUNITIES
  • 20. GATHER A LIST OF COMPANIES GATHER THE NAMES OF PEOPLE WHO HAVE THE POWER TO OFFER YOU A JOB PREPARE THE ELEVATOR SPEECH/SCRIPT ASK FOR THE INFORMATIONAL INTERVIEW/JOB INTERVIEW KEEP TRACK OF ALL CONTACT DETAILS
  • 21. C CONTACTS WHO CAN HIRE B BRIDGE BUILDERS ANYONE YOU ALREADY KNOW YOU
  • 22. EVENTS&PLACES PEOPLE: PROFESSIONAL FORMER COLLEAGUES MEETINGS, EXTENDED FAMILY CONFERENCES NEIGHBOURS JOB FAIRS FRIENDS VOLUNTEERING MEMBERS OF YOUR JOB FINDING SOCIAL CLUBS/GROUPS CLUBS/ERC SOCIAL NETWORK (FACEBOOK, LINKEDIN, AND OTHERS)
  • 23. Stanley Milgram experiment showing that people are all connected by an average of six steps Photo by Dan Coulter Its a small world after all
  • 24. If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! Photo by Wonderworks, Flikr 12 3
  • 25. Social networks seem to have so much power and influence over us But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!
  • 26. There have always been fears that each new form of technology will diminish good-old- fashioned means of maintaining friendships. But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet! Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr
  • 28. 83 % of employers will recruit in social networks this year 46% will spend more on social recruiting 36 % will spend less on job boards 80% review social profiles
  • 29. LINKEDIN The worlds largest professional network LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts
  • 30. LINKEDIN 1. SUBSTITUTE ON-LINE RESUME 2. PROFESSIONAL MARKETING TOOL /PORTFOLIO 3. JOB/ LABOUR MARKET RESEARCH TOOL 4. BUSINESS E-MAIL ADDRESS BOOK 5. PROFESSIONAL NETWORKING SITE
  • 31. CAREER RESOURCES Working in Canada LINKEDIN Industry Canada(business directories)

Editor's Notes

  • #6: NETWORKING alone does not guarantee you a job! There are several keys to successful employmentsuch as: research on LMI, RESUME writing skills, working on your portfolio, interview preparation and active and expanded job search.FRAME OF MINDOBJECTIVE/GOALPORTFOLIOTIME-MANAGEMENTSELF-IMAGELIFE/WORK BALANCECOMMUNICATIONTELEPHONE/ONLINE/ E-MAIL ETIQUETTERESEARCH
  • #7: Networking is your formal and informal interconnections with other people. It can be personal - with friends, family and others you meet in an informal gatherings; it can be professional or business oriented relationships you develop with co-workers, clients, vendors, AND SO ON.
  • #8: Since the beginning of human civilization, connections have shaped and aided our development as a race.Even the Bible refers to the strength of ties in passages like the Tower of Babylon and the story of Jericho.By joining together, humans are able to accomplish feats otherwise unimaginable, just like ants cooperate to make an ant hill.
  • #12: http://www.ted.com/speakers/nicholas_christakis.html A recent discovery made by social scientists at Harvard confirms that the more connected we are to others, the more happy we become. On this model, each dot represents an individual. The yellow ones are happy, and usually lie at the core of the network, connected to many other dots. The blue ones are unhappy, and lie at the branches, barely connected to anyone else. Thus, networking is not just useful when getting a job, but it also affects our active living, health and longevity.
  • #16: The concept of symmetry refers to balance or similarity between two sides, while asymmetry refers to a lack of balance. In social relationships, humans have a tendency toward symmetry or "homophily," which the Harvard Kennedy School defines as "the sociological phenomenon that people are more likely to form friends with others who are like them in race/ethnicity, social class, education, age, etc." When vast differences exist between friends, spouses or life partners or even business associates, the relationship might be defined as asymmetrical.Related Searches: PowerThe employer/employee relationship is asymmetrical in terms of power. Any relationship or social situation in which one person or group has authority over another is considered to be asymmetrical because the balance of power is more or less one-sided. The teacher/student relationship, especially in the early grades, is one example. Others include the parent/child, boss/employee and guard/prisoner relationships. In Western culture, the doctor/patient relationship can sometimes be perceived as asymmetrical, although patient rights guarantee that in actuality there is no imbalance..AgeLarge age differences create asymmetrical relationships. In Western culture, people tend to form relationships with those close to them in chronological age. A 25-year-old woman and her 68-year-old life partner are in an asymmetrical relationship in regard to age. When a man in his early 30s marries a 50-year-old woman, the relationship is asymmetrical as well as atypical in American society.Social StatusPeople typically socialize with others of similar social or professional status. A world-renowned neurosurgeon at a prestigious teaching hospital is likely to spend her leisure time socializing with other professionals rather than with a member of the hospital's janitorial staff, even though both might share an interest in art or rock climbing. If the surgeon strikes up a close friendship with the janitor, that relationship is considered asymmetrical in terms of social status (and very likely education and income, as well).EducationSimilarly, a marriage between a man with a doctorate and a woman who left school and entered the workforce after the 10th grade creates an asymmetrical social relationship because of the wide gap in their levels of education. If the highly educated spouse is also significantly older than the less educated spouse, the resulting relationship is asymmetrical on multiple levels.ConsiderationsThe symmetry or asymmetry of a relationship is not always easily defined, as multiple factors can come into play. For example, if the wife in the above example left school and entered the workforce because she is a brilliant, self-motivated autodidact (self-teacher) who has become fabulously successful in a respected commercial endeavor, the relationship is asymmetrical in terms of formal education, but symmetrical in terms of social status. Furthermore, lines between symmetrical and asymmetrical relationships blur when it comes to professions that are high in social status yet moderate to low in terms of income.Read more: What Is an Asymmetrical Social Relationship? | eHow.comhttp://www.ehow.com/info_8688449_asymmetrical-social-relationship.html#ixzz1gU4JbNU4
  • #18: Put yourself in the prospective employers frame of mind. Instead of spending most of our time applying to advertised positions, or seeking help of job agencies, we can take a shortcut. Networking allows us to get in contact with the employer in the shortest time possible.
  • #20: As I promised, were going to touch a bit on the cold calling techniques, because even though its not networking its not less effective in tapping into the hidden job market. However to be effective, you need to target very specific companies, which you can find using yellow pages, or websites such as Labor Market Information or local industry directories.
  • #21: The simple strategy of approach to cold calling consists of the following steps:You gather a list of companies, using LMIGather the names of people who have the power to offer you a jobGet prepared for the elevator speech or even memorize itDuring the call ask for the information interview, or if the opportunity comes, ask for the job interview. Keep track of all the contact details, so you dont call the same person twice or can follow up later.GATHER A LIST OF COMPANIES, BY FOCUSING ON A SPECIFIC GEOGRAPHIC AREA, A SPECIFIC INDUSTRY, A RANKING, OR ANY OTHER METHOD
  • #22: So how do we network?This simplified model represents how networking can help you get in contact with your prospective employer. You communicate your job objective to the people you know, and in turn they discover additional connections, or bridges, to the contacts that can hire you.Speak with friends, colleagues, professional association members.You should speak with many people as you never know who they know and where the opportunities lie.
  • #23: NETWORKING IS HELPING TO GENERATE NEW JOB LEADS AND CONTACT EMPLOYERS. So how do you do it? Here is a list of places, events and people - you have to be constantly in contact with exchanging an information about your job objectives.
  • #28: This is a map of all the friend connections on Facebook. As you can see the whole World is one giant network. Imagine how tremendous an advantage you can get, if you utilize the power of this network in your job search and life. Today we are going to learn how to build your own online identity to enhance your visibility to employers!