Hogyan csináljunk sikeres Kickstarter kampányt?

Oct 25, 20160 likes78 views

A prezentáció a K?RT Akadémia Data Science képzéséhez kapcsolódóan készült, az adatok forrása a Kickstarter, az eadattisztításhoz Pythont, az elemzéshez Tableu-t használtunk. Obsuszt Norbert vállalta a technikai, én pedig az elemz?s, értelmez?s részeket.

Hogyan csináljunk
sikeres Kickstarter
kampányt?

Kérdések
? Hány felhasználó támogatta a legsikeresebb projekteket? ?
? Milyen hosszú volt a kampány??
? Az év melyik szakaszában indult a kamápny??
? Mekkora ?sszeg volt célként megjel?lve a legsikeresebb projekteknél??
? Mennyi a támogatások kosárértéke??
? Mennyibe kerülnek a legnépszer?bb pledge-ek??
? Kik azok a támogatók, akik a legt?bb kampányt támogatták??
? Melyik országok és városok lakói támogatják a legt?bb projektet??
? Estimated delivery és projekt élesítés k?z?tt eltelt id??
? Hány link mutat a legnépszer?bb projektekre? Melyik site-nak kell mindenképpen hivatkoznia, ha sikert
akarunk??

Mit tudunk?
? Kampány név
? R?vid leírás
? Kategória és alkategória
? Indulás dátuma és id?pontja
? Határid?
? Cél
? Elért ?sszeg

Sz?vegírói bravúr
Magánszemély indította

Kül?nleges karakterek,
felkiáltó jel, 尘补驳á苍蝉锄别尘é濒测

A Kickstarter kicsit hazudik
“We recommend setting a funding duration of 30 days or less.
Shorter durations tend to have higher success rates.”

Ezekb?l az adatokból 70% eséllyel tudjuk
megmondani, hogy egy kampány sikerül-
e. Ha mindig azt mondanánk, hogy nem
sikerül, akkor 65%-ban lenne igazunk.

Hogyan tovább?
? Blogbejegyzés az érdekességekb?l
? További elemzés a technology/wearables/hardware
kampányokról
? További elemzés a $200k f?l?tti célt elért
kampányokból
? D?ntések adatok és intuíciók alapján

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