Hospital services
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Health & City Alliance is a private organization focused on bridging healthcare accessibility gaps in rural and semi-urban Orissa. It creates a network of secondary care hospitals bringing quality care to small/mid hospitals. As equity partners and managers, it nurtures hospital growth, resulting in successful experiences for stakeholders like investors, patients, and employees. Its vision is to play a significant role in evolving healthcare to offer highest quality professionally-managed services.
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The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.A Conversation: ACA's Impact on Healthcare Marketing & Community Outreach
A Conversation: ACA's Impact on Healthcare Marketing & Community OutreachMaureen Scullin
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ACA has created a paradigm shift for healthcare. In addition to marketing to attract patients to hospital services, hospitals will market through community outreach to improve the health of their communities.Marketing Techniques for Health System/Hospital-Based Retail Health Clinics
Marketing Techniques for Health System/Hospital-Based Retail Health ClinicsLegato Marketing & Communications
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Ad
Hospital services
- 1. Health Alliance Nurturing Growth in Healthcare
- 3. Overview: Health & city Alliance is the first private organization focused on bridging the healthcare accessibility gap by concentrating on the semi-urban and rural healthcare market in Orissa. Our focus is on primary and secondary healthcare services combined with community based health plans to bring affordable healthcare to families. We at health & city Alliance initiative are creating a network and alliance of hospitals across the state, bringing high quality and competitive healthcare delivery to small and mid-sized secondary care hospitals. We nurture growth in healthcare by investing in these hospitals as equity partners and by leading and managing their day-to-day operations and growth,resulting in successful and satisfied experiences for stakeholders investors, promoters, patients, physicians, employees, suppliers, and other business partners. We bring our skills, knowledge, and industry best practices to the enterprisers.
- 4. Our Vision: We aim to play a significant role in the evolution of the healthcare industry to a mature industry where every organization within it is professionally managed, growing to its fullest potential, offering products and services of the highest quality and providing adequate support to the best of the industry.
- 5. Our Services: Provide result oriented professional internal and external marketing services Provide brand development solutions Create a strong referral management system with tertiary care centers/tertiary care management. Provide excellent data management and data recovery service. Provide web based marketing and e-clinics. Provide Physician, institutional, and patient marketing services.
- 6. Target Hospitals: We are in active discussions with various hospitals across the state keen to join the Connexion Health Alliance network and are eager to speak with other interested hospitals. Hospitals that would benefit from being a part of the Connexion Health Alliance network include: Stand alone doctor-owned secondary care hospitals. Medium-sized hospitals. Hospitals looking for world-class management and growth opportunities. Forward looking doctor-promoters keen to take their institutions to the next level.
- 7. Marketing Your Business Significantly improve media placement Fully leverage your community involvement/activities, creating measurable results Develop positive relationships with the media Foster relationship with the community and your customers Increase top-of-mind awareness Differentiate your business from your competitors Attract new customers Seek partnership opportunities Increase brand recognition and equity
- 8. OUR NETWORKING HOSPITAL ParamedicsGovt. PHC Govt. Offices Pharmacies Corporate offices Labs Private Doctors Direct patients
- 9. THANK YOU!!
- 10. THANK YOU!!