How a University Web Team Brought a Presidential Debate to Life
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The University of Denver successfully hosted a presidential debate, implementing a comprehensive content strategy to enhance visibility and engagement within the community. The initiative involved multiple phases, from branding and media coverage to community engagement and post-event storytelling, resulting in over 500,000 unique page views and significant publicity valued at $56 million. Challenges included managing resources and collaboration among various stakeholders to ensure a cohesive marketing effort.
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---
20210203_ProgressUpdateWithBoard (Folder Name)
20210203 Progress Update With Board - All Welcome - ISSIP Event Series (Recording Name)
URL : https://service-science.info/archives/6675
Incoming President Ulf_Vinneras
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Recording: https://www.youtube.com/watch?v=s7V-S982nrU
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20210203 Recording Metadata - ProgressUpdateWithBoard
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拉奎拉大学成绩单能够体现您的的学习能力，包括拉奎拉大学课程成绩、专业能力、研究能力。（q微1954292140）具体来说，成绩报告单通常包含学生的学习技能与习惯、各科成绩以及老师评语等部分，因此，成绩单不仅是学生学术能力的证明，也是评估学生是否适合某个教育项目的重要依据！
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How a University Web Team Brought a Presidential Debate to Life
- 1. How a University made HOW a debate come toTEAM A UNIVERSITY WEB life BROUGHT A PRESIDENTIAL Kate Johnson DEBATE TO LIFE Content Strategy Manager Kate Johnson University of Denver @katedjohns
- 8. 31 OCTOBER, 2011 We get the call.
- 12. CHALLENGES
- 13. RESOURCES ? 2 content FTEs ? 2 developers ? 1 user experience designer ? 45 active projects
- 16. SILOS
- 17. Commission on Presidential Debates event planners steering committee parking marketing leadershi services institutional partnerships campus security Secret Servic City of Denver public Web Team Student Life transportation
- 18. SOLUTIONS
- 20. GOALS ? Increase University’s visibility and brand awareness ? Increase our community’s excitement & engagement ? Information for media
- 21. PHASES
- 22. ATTACK THE SILOS
- 23. PHASE 1 Feb – early Sept. ? Introduce the brand look and feel ? Help the media cover the debate ? Give the community
- 26. PHASE 2 Early Sept – day before debate ? Draw the audience into brand-enhancing feature content ? Get the audience excited
- 31. PHASE 3 Afternoon of 2 Oct. – afternoon of 4 Oct. ? Leverage the high traffic ? Engage the community
- 35. PHASE 4 Post-debate ? Post-event wrap up ? Tell the story of the debate experience ? Nostalgia for alumni ? Excitement for
- 38. 100,000 120,000 20,000 60,000 80,000 40,000 0 9/2/2… 9/3/2… 9/4/2… 9/5/2… 9/6/2… 9/7/2… 9/8/2… 9/9/2… 9/10/… 9/11/… 9/12/… RESULTS 9/13/… 9/14/… 9/15/… 9/16/… 9/17/… 9/18/… 9/19/… 9/20/… 9/21/… 9/22/… 9/23/… 9/24/… 9/25/… 9/26/… 9/27/… 9/28/… 9/29/… 9/30/… 10/1/… 10/2/… 10/3/… 10/4/… 10/5/… 10/6/…
- 39. Unique page views: >500,000 20% of site traffic in Sept/Oct
- 40. DEBATE SITE SEPT & OCT ? Time on page: BELOW DU site average ? Bounce rate: ABOVE average ? Exit rate: ABOVE average
- 41. ENGAGEMENT CONTENT ? Highest time on page ? Lowest bounce rates ? Lowest exit rates
- 42. LIVE BLOG ? Most viewed page post- debate ? Highest time on page ? Internal audien ces >5 minutes
- 43. $56 million in publicity
- 44. KATE JOHNSON WEB CONTENT MANAGER, UNIVERSITY OF DENVER @katedjohns kate.johnson@du.edu debate2012.du.edu