How does healthy child make a difference
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We aim to provide trustworthy information and non-toxic products to help protect babies and children from harmful chemicals. The market can be deceptive, with many products containing toxic chemicals that companies don't adequately test or regulate. Parents want to do what's best for their families but lack reliable information on toxins. Our goal is to empower parents through research and community so they can make informed choices to avoid regrets and support children's health, development, and future success.
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How does healthy child make a difference
- 1. How Does Healthy Child Make a Difference? Principles What is the Truth about Us? Caring- We care aboutbabiesandchildrenandwe care aboutour customers Truth and Integrity - We can be trustedtoprovide safe,non-toxicproductsandreliable information Extensive Research/Expertise- We know andunderstandtoxinsandhow theyaffectbabiesandchildren and whatmaterialstoavoidand whatmaterialsare safe andhealthy We are Moms - we understandwhatour customersare goingthrough,we empathize,andwe are supportive of theirparentingstrugglesandjourney We got intothe marketnot to make money,butbecause we saw there wasa dearthof productsand infooutthere. We were doingresearchanddisseminatinginfolongbefore contentmarketingwasathingatthe beginningof the Internet. Authenticityitatopprioritynocuttingcornersorallowingformaybesintermsof safety. What is the Truth about the Market/Industry? Can be deceptive Don't understandtoxicmaterialsorwhythat'simportant Don't know(ortheydo knowand theydon'tcare) that theirproductscan cause harm Chemical industrydoesn'tcare aboutpeople - it'sall about$$ Governmentisalignedwithindustryanddoesnotregulate chemicalsinproducts Many safeproducts have neverbeentested. Environmentallysounddoesnotnecessarilymeansafe 99% (??) of furniture ismade withtoxicchemicals What is the Truth about the People we Want to Serve?
- 2. vulnerable totoxins 54% of kidshave chronicillness mis-informedoruninformedparents wantto be informedbutare overwhelmed wantto be goodparents believetoxinsare harmful dontknowif theybelievetoxinsare harmful butwantto be convinced regretbad or unhealthychoicestheirparentsmade,wanttoavoidthe same. Purpose Why do We Exist? By sheerpersistence and insanity andcause we nevergive up!lol jk Babiesandchildren are vulnerableandwe are disturbedbythis Many productson marketare toxic Children'sIQsare loweredbylowlevelsof chemicals - devastatingtothe future of our society Childrenare chronicallysick - perfectstormishappeningwithmultipleexposuresof chemicalsand metals Believe thatpeople have arightto know whatbigcorps are puttinginproducts Donttrust the governmenttoprotectus Have issueswithtoxicsensitivitiesourselves. Have beenledastrayby expertsinthe past Couldntfindthe infoorproductswe wantedwhenourchildrenwere attheirmostvulnerable. People Who is This For? What do They Care About? babies,kids,parents -whole families
- 3. they care about: thriving familyhealth children'ssuccess happyfamilylife they'dlike more peace andlessworry they'dlike tohave a more stress-free life misinformation makingbaddecisions beingthe bestparentsthey can be Personal How can we Change how People Feel? How can we Help them Live Better Lives? empowerthemtomake informedchoices provide reliable information provide productstoreduce theirtoxicenvironments provide solutionstotheirstressandworry take control of theirenvironments one lessthingtoworry about avoidregrets sleepbetter feel betterphysically Perception What do they Believe?
- 4. organicproducts are expensive We are a corporate retailerouttomake $$ Theycan't affordtobuy organicnon-toxicproducts Chemicalsare notas bad as we say more ecologicalmeansnon-toxic more ecologicalmeansorganic What would we Like Them to Believe about Us? Theycan trust us We care aboutthem We provide qualityinformation Theycan't affordtoignore the exposurestotheirchildren Buyingfromus isthe bestinvestmenttheycanmake We needtomake a livingbutwere more concernedaboutthe missionof detoxifyingourlives Theyre gettingagooddeal Our productsare comfortable aswell assafe We sell high-qualityproducts Product What do People Really Want or Need? To feel good Peace of Mind Happiness Theyreallyneedtoavoidtoxinsbcof allergies,asthmaorotherhealthissues Cure illness -- need Avoidillness need
- 5. How do We Create Value for Our Customers? Qualityproductswithsafe materials We've done the researchsotheydon't have to spendthe time So theydon'thave to worry We listentothemandwe are supportive Great customerservice A communitythatextendsbeyondcommerce A forumto connectwithotherparentswhocare Straightforwardinfo