How Free to Play Works.

Aug 20, 2015Download as PPTX, PDF0 likes366 views

A F2P game is like a shopping mall that guides players through different areas for spending money while allowing them to explore freely without any purchases. The goal is to create such a positive experience that players will want to return with friends to spend time together, with the hope that over repeated visits some will eventually make purchases to enhance their experience.

HOW F2P WORKS
No bullshit
Ricardo Carretero
F2P - Mobile - Game Design - Monetization - Consultant

YOU ENTER ONE DAY
AND THERE IS AIR CONDITIONED INSIDE

IT DOESN'T MATTER IF YOU
DON'T BUY ANYTHING

THE MAIN POINT IS YOU
HAVE SUCH A GOOD
TIME

AT THE END YOU MEET FRIENDS
THERE.
AT 5 PM
AT THE ICE CREAM SHOP

Is monetization ruining F2P games? Funnel-driven design that aims to filter out freeloaders and squeeze the whales is not an inevitable result of the free-to-play business model. We need to build new models for visualizing how we can incorporate the full breadth of the customer demand curve. The pyramid is a way of putting into practice the goal of free-to-play game design: let anybody access your game, and allow people who love what you do to spend lots of money on things they truly value.

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