How The Digital Edition Has Changed
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This document discusses the digital transformation of NBAA's Business Aviation Magazine into a digital edition. It provides context on the magazine's history and traditional print distribution. It then outlines the reasons for creating a digital edition, including reaching a highly mobile audience. It details the new digital edition's expanded interactive content and mobile optimization. Metrics show strong initial engagement including high content views and time spent in the new digital format. The document demonstrates how the magazine successfully transitioned to digital to better serve its membership in a changing media landscape.
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Takes Flight into Digital[How the Digital Edition is Changing]](https://image.slidesharecdn.com/howdigitaleditionchangeddebbiebates2016-161208162820/85/How-The-Digital-Edition-Has-Changed-1-320.jpg)
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How The Digital Edition Has Changed
- 1. NBAAs Business Aviation Magazine Takes Flight into Digital[How the Digital Edition is Changing]
- 2. An explosion of connectivity, and the power it gives customers, is turning companies upside down. -The Brand Flip by Marty Neumeier
- 3. Industry is undergoing a massive migration from a material-based economy to a digital one. -The Brand Flip by Marty Neumeier
- 4. The question isnt whether your company will be disrupted, but when. -The Brand Flip by Marty Neumeier
- 6. MagazineDigitalTransformation - Why do you need a digital edition of your magazine? - What is right for your organization? - What does it need to be for your readers? - What are the deployment options? - How do you build and audience?
- 7. Digital Edition Flippin PDF App
- 8. TheNBAAstory
- 9. The National Business Aviation Association is the leading organization for companies that rely on general aviation aircraft to help make their businesses succeed. Founded in 1947, today NBAA represents more than 10,000 member companies.
- 10. The National Business Aviation Association is the leading organization for companies that rely on general aviation aircraft to help make their businesses succeed. Founded in 1947, today NBAA represents more than 10,000 member companies.
- 11. The National Business Aviation Association is the leading organization for companies that rely on general aviation aircraft to help make their businesses succeed. Founded in 1947, today NBAA represents more than 10,000 member companies.
- 12. The National Business Aviation Association is the leading organization for companies that rely on general aviation aircraft to help make their businesses succeed. Founded in 1947, today NBAA represents more than 10,000 member companies.
- 13. BusinessAviation Magazine Distribution: More than 26,000 print subscribers (employees of member companies) Only NBAA members have full access to magazine content in print and digital editions Bonus distribution at NBAA and industry events In-depth coverage: Safety and aircraft operations Legislative and regulatory advocacy Career development and business management The official magazine of NBAA
- 14. AudienceontheMoveHighly Mobile | Early Adopters | Constantly Traveling
- 15. The O鍖cial Member Publication of NBAA PREMIERE ISSUE Business Aviation Living in interesting times, the old saying goes, brings challenges and opportunities. The saying is certainly proving true for business aviation. Since 9/11, our Member Companies have responded admirably to near-continuous demands to adapt to changing security environments within the United States and internationally. In the coming months, we also will confront attempts by the nations major airlines to change the way the Federal Aviation Administration is financed and run so that the carriers pay less to operate in the aviation system and control more of it. In the midst of all this, the National Business Aviation Association will mark its 60th year repre- senting an industry that is undergoing significant growth and technological change. Good communication is vital in these times so that NBAA and its Member Companies stay ahead of the issues and up to the minute on the changes and requirements needed to operate safely and effectively. As the leading advocate for the business avia- tion community, NBAA is charged with providing the most up-to-date and useful information to you, our Members. In recogni- tion of this responsibility, NBAA is pleased to offer this new Member newsletter, Business Aviation Insider. Like other NBAA communications initia- tives, I believe this publication provides an PresidentsPerspective StrengtheningCommunication FOR NBAAS MEMBERSHIP INSIDE THIS ISSUE: CAPITAL VIEW 3 NBAAs interview with Rep. Todd Tiahrt MEMBER BENEFITS 6 Coming this fall, the updated Management Guide has a new look MEMBER PROFILE 4 Business aviation works for recycler Manitoba Corp. NBAA CALENDAR 8 Upcoming Regional Forums, Seminars and scholarship deadlines REGULATORY HOT TOPICS 6 Federal operational control issues and NBAAs action on them REGIONAL REPRESENTATION 7 NBAAs regional representatives work with Members in the field TIPS TOOLS 2 How to prepare for the coming icing season Presidents Perspective, continued on page 6 By Ed Bolen, NBAA President and CEO ebACe2010 on Track for success Mission to haiti: Business Aviation Lends a Helping Hand overseas Markets Industry Trends Explored The Official Member Publication of NBAA Business Aviation March/April 2010 BUSINESS AVIATION INSIDER | 1 THE OFFICIAL MAGAZINE OF NBAA MAY/JUNE 2015 PG 22 Strategies for Short-Notice Trip Requests International Immediately CLOSING THE GAP From Hangar to HQ PG 26 HOW TO NAVIGATE Global Hotspots PG 14 International Issue 34 | Business Aviation Insider34 | Business Aviation Insider The pace of technological change on business aircraft is making e-learning more useful and important for maintenance professionals. Right now, we have a shortage of technicians entering the industry with the skills to work on sophisti- cated communications and avionics systems, said Jim Sparks, maintenance director at Richardson Aviation. Its going to require a higher standard of maintenance education. To keep technicians up to date on aircraft systems, NBAAs Maintenance Committee is looking beyond classic airframe and powerplant schooling to continuing education, online courses, OEMs electronic publications and remote diagnostic capabilities. We have these new tools available now, and the hard skills needed to make a large portion of our airworthiness decisions are well suited to remote learning, said Brad Townsend, aircraft asset manager for DuPont Aviation. Even the simplest advancements can transform how technicians get needed knowledge. Many OEMs now provide technical publica- tions electronically, going beyond a simple PDF of the aircraft manual and offering the ability to send maintenance and operations letters (MOLs) and service bulletins through mobile apps. The options from the OEMs are the low-hanging fruit, said Townsend. With the tools we have today, I can be in Africa, pull up an MOL on my iPhone that describes why a Gulfstream G550 landed without nose wheel steering, then walk out onto the ramp, check our airplane and make an airworthiness decision right there. Thats learning. Without that connection, I would have had to wait weeks for the print publication to learn about that particular hazard. Thats just scratching the surface. Several OEMs, such as Falcon and Gulfstream, offer broadband connec- tions that remotely monitor the health of aircraft systems. OEMs also are combining their live technical support services with mobile apps and a statistical database of thousands of possible squawks to offer remote diagnostic capabilities. Dassault Falcons tool is called the Computer Assisted Troubleshooting System. Bombardier provides a similar service through its SmartFix Plus app, which also includes detailed schematics of components. With these tools, you can enter a fault isolation code in your phone or tablet, where its looked up against a remote database, and get a list of most likely causes, said Townsend. As they develop new e-learning tools, OEMs are finding ways to not just be maintenance providers, but also maintenance educators. Bombardier uses SmartFix Plus in its in-person initial training as a way to help technicians get to know a new aircraft. Cessna offers YouTube videos that show technicians how to perform QuickTurns E-Learning Options for Maintenance Technicians E-learning wont ever replace person-to-person learning, but it is perfect for refreshing and enhancing your knowledge. iStockphoto.com $$$ BriefHistory 2006 NBAA launched Business Aviation Insider as an eight-page quarterly newsletter. 2010 Business Aviation Insider adopted a magazine identity for the first time, yet the design still retained many newsletter aspects. 2013 Advertising was introduced (following a few years using a sponsorship model). 油Our first digital edition was introduced, taking shape as a replica of the print edition. 2014 TIME FOR CHANGE. Incremental design changes made over the life of the publication resulted in lack of coherence in both the print and digital editions. 2015 TRANSFORMATION. Complete redesign both print and digital. Creation of an engaging experience.
- 24. ContentComestoLife - Expanded digital-only content feature stories, sidebars, surveys - Animated and clickable elements 油enhanced graphics - Embedded multimedia photo galleries, video, podcasts Results in enhanced opportunities for visual storytelling. Increased Interactivity = Engagement
- 25. Ifyoubuildit...THeymightnotcome - Push Notification Users who enable push notifications are more likely to keep using the app as much as three times higher retention rate compared to those who disable them - Direct Email Promotion 油Several mailings per bimonthly issue are sent to targeted groups within the NBAA membership. - Direct call to action - Individual story promotion Invite them. Again and again.
- 26. From: Business Aviation Insider insider@nbaa.org Subject: Don't miss the digital-only feature in your July/August Issue Date: July 18, 2015 at 10:06 AM To: debbie@batescreative.com Read your digital edition of Business Aviation Insider to find an additional feature story. Don't miss our digital-only feature story! Using Technology From Start to Finish Read your digital edition of Business Aviation Insider to find this feature story, which provides snapshots of how some flight departments are using technology, from getting up to speed on the NAS to embracing NextGen in maintenance and technology for the flight scheduler. Also in your Technology Issue: Going Beyond Jet A and 100LL Replacements for standard fuels offer great promise if the costs can be lowered. From Data Analysis to Greater Efficiency Your flight department records probably contain a wealth of valuable business information. Today's Aviation Director New-generation aviation directors need to have business acumen
- 27. WEGOTSOCIAL - Visuals important - Include call to action - Sponsored posts Postings per week 30,000followers 26,000followers 7,000followers
- 28. MeasuredSuccess6 months after launch CONTENT VIEWS 89,000 12,000 45,000Total Content Views (over 76% ipads) Sept/Oct Issue (to date) May/June Launch (to date) Cover story over 6,000 views
- 29. MeasuredSuccess6 months after launch APP DOWNLOADS 6,700 1,500 13-14Mins App Launches Competed Downloads Average Per Reader
- 31. GOLIVE!