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#LexBlogLearn
How to
Bring in Work
as a Blogging Lawyer

Agenda & Presenters
? Success Stories
? Benchmark Blogs
? Tactics
? Your Questions
| ?LexBlog. All rights reserved.2

I’m amazed both by the
amount of traffic our
blogs attract and by the
amount of business that
[the blogs] generate.
– Mark Silow, Managing Partner
Fox Rothschild (39 blogs)

Fox Rothschild Tactics
? Support from firm leadership
? Great internal support team
? Always niche-oriented
#LexBlogLearn

The blog is an embarrassing
success, in the sense that,
second only to business from
existing clients, this is the
greatest source of business for
both my law firm and its non-law
subsidiary.
– Stuart Kaplow,
Green Building Law Update

Stuart Kaplow Tactics
? Write in a personable tone
? Lean in to the industry
? Be strategic by highlighting
individuals
#LexBlogLearn

A friend sent me a link to a Forbes
article quoting my blog post and
mentioning me…We’ve also had a
client – previously unaware of our
capabilities – send us one of our
blog posts and contact us to work
on a matter for them.
– Stephanie Stroup, Sr. Associate
Norton Rose Fulbright’s Consumer Products Law Blog

Norton Rose Fulbright Tactics
? Timeliness
? Scannable content
? Blog network promotion
#LexBlogLearn

We get calls all the time from
companies, “I read this on
your blog and I’d like to talk to
you about it.” Or the equally
common, “I’ve been reading
your blog for years and knew
at some point I’d need your
help, and that point is now.”
– Dan Harris,
China Law Blog

China Law Blog Tactics
? Initiative and effort
? Know your audience
? Write like a person
? Genuine interaction
#LexBlogLearn

Within three days I’m getting
phone calls, “I’m a student, can
you help me?” All I had to do is
post a blog article, and the phone
rings. That’s the quick result of
an established, seasoned
network.
– Christine Kingston,
Los Angeles Bankruptcy Law Monitor

Christine Kingston Tactics
? Champion a cause
? Engage with mainstream stories
? Timeliness
#LexBlogLearn

I have heard personally from existing
clients who have a new business
opportunity because something we
wrote triggered an idea they would
like us to help them explore. We’ve
absolutely have seen our blogs grow
into new and expanding businesses
relationships.
– Albert Dotson, Partner
Editor-in-Chief, New Miami Blog

New Miami Blog Tactics
? Editorial organization
? Visual appeal
? Proactive posts
#LexBlogLearn

Of course, law
blogging is about
more than the work
generated.

We’re reasonably confident that that
particular commissioner knows us
because he referenced one of our
posts in a speech he gave a year or
two ago…Another FCC
commissioner reads because he
linked to one of our pieces in a blog
that he posted on the FCC website.
– Harry Cole, CommLawBlog
Member of Fletcher, Heald & Hildreth

Everybody [at the CFPB] reads our
blog...I met CFPB Director Richard
Cordray for the first time earlier
this year when I got selected by the
CFPB to be an industry witness…I
told him, “This is the first time
we’ve ever met,” and he said, “It
may be the first time we’ve ever
met but I hear your name about 50
times every day.”
– Alan Kaplinsky
Partner, Ballard Spahr

Recap: Strategic Tactics
? Get true support from firm leadership
? Build and utilize a great internal support team
? Always be niche-oriented with publications
? Highlight individuals
? Promote your blog network at the firm level
? Champion a cause
#LexBlogLearn

Recap: Writing Tactics
? Use a personable tone, write like a person
? Be timely
? Produce scannable content with visual appeal
? Engage with mainstream stories
? Write proactive posts
? Take initiative
#LexBlogLearn

Recap: Audience Tactics
? Lean in to the industry
? Know and speak to your audience
? Demonstrate genuine interaction
#LexBlogLearn

About LexBlog
? Founded in 2004
? The legal industry’s authority
blogging and social media
? Turnkey design, blog software and
best practice coaching provider for
the legal community
#LexBlogLearn

Every LexBlog Blog Comes With:
#LexBlogLearn
1. Strategic consulting
2. Coaching
3. Development on a professional publishing platform
4. World-class design
5. Firm-branded email notifications
6. Search Engine Optimization (SEO)
7. LXBN.com inclusion and exposure
8. Ongoing support and more

Questions?
#LexBlogLearn

How To Bring In Work as a Blogging Lawyer - 狠狠撸s from LexBlog's Webinar

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How To Bring In Work as a Blogging Lawyer - 狠狠撸s from LexBlog's Webinar

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