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狠狠撸Share a Scribd company logo
HOW TO
CHOOSE A
COLORFOR YOUR
LOGO
UNDERSTAND
THE DEMOGRAPHICS
OF YOUR AUDIENCE
COLORSAND USE THEM IN THE RATIO OF
60%
30%10%
CHOOSE THE THREE DIFFERENT
60%, 30% & 10%
COMPETITORS
ANALYZE THE
REFLECT
PSYCHOLOGICALLY
PSYCHOLOGY OF THE COLORS IN LOGO DESIGN
LOOK FOR A COLOR PALETTE WITH CONTRASTING COLORS
RED
It’s associated with passion
energy, power, danger
playful etc.
Danger
Power
Playful
Passion
ORANGE
It reflects to energy,
balance, confidence,
friendliness etc.
YELLOW
It simulate with sunshine,
friendliness, youthful energy,
clarity
Energy
Balance
Friendliness
Confidence
Sunshine
Friendliness
Clarity
Youthful energy
GREEN
Evokes peace, growth, health,
nature, good luck, foods
PURPLE
Evokes creativity, royalty,
mystery, dignity
Peace
Growth
Food
Health
Creativity
Royalty
Dignity
Mystery
BLUE
It’s associated with coolness of
sea, sky. It shows trust,
security, order, and cleanliness
BLACK
It represents slickness,
luxury, strength, tradition,
formality
Peace
Growth
Food
Health
Slickness
Luxury
Formality
Strength
GREY
Its evoking dignity, wisdom
and responsibility.
Wisdom
Responsibility
Dignity
Wisdom
STAND
OUT
FROM THE
COMPETITORS
Personalize
your brand with
good color
DO YOUR
RESEARCH
Outsource
to expert
designers
Still unsure in selecting the apt logo color for your business?
Contact MAP Systems to design a custom logo with unique color
combination for your business…

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