How to Conquer Content Marketing
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This document provides an overview of content marketing and how to develop an effective content marketing strategy. It defines content marketing as creating valuable and consistent content to attract a target audience and drive customer action. It lists common types of content like blogs, videos, and eBooks. It then outlines key steps to content marketing success, including setting goals and objectives, developing a content strategy tailored to the target audience, and identifying appropriate metrics to measure performance. Finally, it emphasizes the importance of quality over quantity, flexibility to try different tactics, and authentic consistency in content.
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How to Conquer Content Marketing
- 1. HOW TO CONQUER CONTENT MARKETING 息 PROJECT X BRAND LAB
- 2. 息 PROJECT X BRAND LAB WHAT IS CONTENT MARKETING?
- 3. 息 PROJECT X BRAND LAB Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audiencewith the objective of driving profitable customer action. -The Content Marketing Institute (CMI)
- 4. EXAMPLES OF CONTENT MARKETING 息 PROJECT X BRAND LAB
- 5. 息 PROJECT X BRAND LAB Infographics Web Pages Video Blogs Podcasts Case Studies Apps White Papers eBooks Webinars Presentations
- 6. 息 PROJECT X BRAND LAB DIY / Instructional
- 7. 息 PROJECT X BRAND LAB Behind the Scenes
- 8. 息 PROJECT X BRAND LAB Shareable
- 9. 息 PROJECT X BRAND LAB Crowdsourced
- 10. 息 PROJECT X BRAND LAB WHERE TO BEGIN
- 11. 息 PROJECT X BRAND LAB Admit your fears.
- 12. 息 PROJECT X BRAND LAB And your objections. We dont have enough time. I dont know where to start. We dont have the budget. I cant measure this. What if it doesnt work?
- 13. STEP 1 State your GOALS. 息 PROJECT X BRAND LAB
- 14. 息 PROJECT X BRAND LAB Position ACME Co. as the industry leader. Increase member retention from 35% to 50% in 12 mos.
- 15. STEP 2 Define your OBJECTIVES. 息 PROJECT X BRAND LAB
- 16. 息 PROJECT X BRAND LAB Increase brand awareness. Drive qualified leads to website. Build loyalty with current members.
- 17. STEP 3 Create a content STRATEGY. 息 PROJECT X BRAND LAB
- 18. 息 PROJECT X BRAND LAB Audience: Who are you trying to reach?
- 19. 息 PROJECT X BRAND LAB Assets: What type of (relevant) content can you create?
- 20. 息 PROJECT X BRAND LAB Message: Whats your story?
- 21. 息 PROJECT X BRAND LAB Call-to-action: What do you want people to do?
- 22. 息 PROJECT X BRAND LAB Distribution: Match the message, format and audience with the right platform.
- 23. 息 PROJECT X BRAND LAB Value: Is your content relevant?
- 24. STEP 4 Identify your METRICS. 息 PROJECT X BRAND LAB
- 25. 息 PROJECT X BRAND LAB Measuring content effectiveness continues to be the #1 challenge for both B2B and B2C marketers.
- 26. 息 PROJECT X BRAND LAB Content Consumption (downloads, views)
- 27. 息 PROJECT X BRAND LAB Sharing (likes, shares, tweets, forwards)
- 28. 息 PROJECT X BRAND LAB Lead Gen Behavior (crm/url tracking, contact forms, subscriptions, conversion from content consumption to lead)
- 29. 息 PROJECT X BRAND LAB Sales (online and offline sales, crm data, url tracking, manual reporting, anecdotes)
- 30. 息 PROJECT X BRAND LAB IN A NUTSHELL
- 31. 息 PROJECT X BRAND LAB Quality over quantity. (Keep it simple)
- 32. 息 PROJECT X BRAND LAB Be flexible, and willing to try different tactics.
- 33. 息 PROJECT X BRAND LAB Be authentic and consistent.
- 34. ABOUT PROJECT X BRAND LAB Were inventors. Were word nerds. Were artists. Were caffeine addicts. Were mental gymnasts. For 20 years, Project X has been working closely with people like you to buil effective brands. We do this with creativity, smarts and gritour work makes a connection and an impact. Working with a boutique San Diego brand agency has its perkswe custom fit solutions to you and arent held hostage by some one-size-fits-all marketing formula. Were flexible and dont soak up resources with a bunch of B-team players. Everyone at Project X Brand Lab is a seasoned expert in their field, so you always get top talent. Every consultation, every project, every time. The best part of longevity is knowing who you are. We know what kind of work we do best, and who we want to work with. We understand that you have big dreams and daily challenges because we have them, too. Maybe we can help you with both. If not, we can probably still offer a solution or two. 息 PROJECT X BRAND LAB projectxbrandlab.com