How to Install the Tracking Code in Shopify

Apr 17, 20150 likes1,146 views

A tracking code allow you to see what users do on your website after they click your ads, track conversions, measure campaign performance and create audience lists for retargeting campaigns. Find out how you can install in a few steps the tracking code in Shopify platform.

How to Install the Tracking Code in Shopify

Trackingcodesallowyouto:
01.Seewhatusersdo
onyourwebsiteafter
theyclickyourads
02.Track
conversions(actions
thatareimportantfor
yourbusiness)
03.Measurecampaign
performanceandreturn
onyouradvertising
investment
04.createaudiencelists
forretargeting
campaigns

ThetrackingcodeneedstobeaddedintwodifferentplacesinShopify.
Allsegmentsandconversionsgenerallyworkwellwiththe
instructionsyoufindinPart1.
Part2featuresinstructionsforshoppingcart,checkoutandthankyou
pageconversions.Forthose,youalsoneedtoinstallthetrackingcode
onthecheckoutsubdomain.

04Clickthe"more"button(theonewiththe3dots)

10Pastethetrackingcodeanywherebelowthat
<head>tag

11Hitsave,andyouhavesuccessfullyinstalledthe
trackingcodeinPart1

02Select"Settings"fromthelefthandsidebar

03OntheSettingspage,selectthe"Checkout"
button,alsofoundinthelefthandsidebar

04Onthe"Checkout"page,scrolldownto
"Orderprocessing"

05Onceyousee"Orderprocessing"lookforthe
"Additionalcontent&scripts"field

07Hitsave,andyouhavesuccessfullyinstalledthe
trackingcodeinPart2

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