The document compares several keyword research tools (Spyfu, Searchmetrics, SEMrush, Keywordtool.io, Keyword Eye, Wordstream, and Wordtracker) based on various criteria. The tools were compared on their ability to match keyword volume data to Google Keyword Planner. SEMrush and Keyword Eye showed the best matches. The tools were also evaluated based on the number of new keywords found, ease of data collection, and whether the new keywords found seemed useful based on their monthly search volumes. Based on these comparisons, SEMrush emerged as the strongest overall performer.
際際滷s shares my methods of accurately measuring the value of blog content with the help of carefully selected metrics. Also, here's a webinar recorded video - https://www.youtube.com/watch?v=cPR5Nh3Guec
What can help you break through the noise and create standout content? In our experience, the best way to have your message heard is to turn it into an engaging data-driven story. Thats why Alex Tachalova teamed up with Steve Rayson from BuzzSumo to tell you exactly how they deliver exciting data-driven content.
You'll learn how to:
- Tell stories using data (well even provide real-life examples)
- Develop a hypothesis by leveraging hot topics and trends
- Collect primary and secondary data using surveys, interviews, existing statistics and relevant resources on the Web
- Structure content, including tips on visualization, tone and style
Make Love, Not Links: How to Build Links Through RelationshipsAlexandraTachalova
油
The document discusses how to build links through relationships rather than directly seeking links. It recommends making a list of influencers, starting a conversation to provide value at each step, and measuring results. The key is to notice the influencer on social media, follow them, comment on posts, send a personalized message after research, and track communications using email plugins to measure effectiveness. The goal is to establish authority in the industry and expand one's audience beyond just a SEO boost.
Comprehensive solution with the functionality of ECM and Adaptive Case Management. Citeck EcoS is based on the open-source Alfresco platform with unique features and solutions built on top of it, such as Loan origination, Meetings, Contract Management etc.
It's no secret. Successful communicators are the most powerful people in the world. White-hat link building strategies require us to create powerful and emotional pitches. This presentation uncovers how to get links through building strong relationships with experts, how to find the right experts, and how to track your progress.
The secret recipe of delicious content promotion - InOrbit 2016AlexandraTachalova
油
The most commonly-repeated mistake in content marketing is a lack of focus on obtaining a sufficient number of shares and links. The majority of blogs are struggling with getting links and shares; sometimes, even market leaders are failing to get sufficient numbers. My speech will give an easy recipe for how to reach more shares and links; this knowledge was gained by running multiple tests and performing significant research, and has been proven multiple times.
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
油
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
Data-driven Content Marketing Campaigns on a Shoe-String BudgetAlexandraTachalova
油
Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.
How to create mind-blowing stories for digital marketersAlexandraTachalova
油
With the help of the right content you can stand out and get more publicity.
From my slides you'll learn how to build content that will align with your audience interests, easily generate links and social shares, and reach as much digital marketers as possible.
The question is what really works? How to be sure that youre following the right strategies?
Powerful content requires:
- An audience research
- In-depth analysis of the most viral and linkable pieces
- Outreach
Here's a short summary of my slides:
1. Changing of CTR's in organic results due to knowledge graph elements. What does that mean, and what we should do in order not to lose traffic and conversions?
2. Mobile trend. Where is it going, and when do we need to act?
Page/Website speed. How do we take control of this issue?
3. Cannibalisation of SERPs. What is it, and how to prevent this?
4. How to monitor your website's backlinks profile?
5. How to make your website super fast
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
油
I mostly deal with my clients dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueAlexandraTachalova
油
The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.
The secret recipe of delicious content promotion - InOrbit 2016AlexandraTachalova
油
The most commonly-repeated mistake in content marketing is a lack of focus on obtaining a sufficient number of shares and links. The majority of blogs are struggling with getting links and shares; sometimes, even market leaders are failing to get sufficient numbers. My speech will give an easy recipe for how to reach more shares and links; this knowledge was gained by running multiple tests and performing significant research, and has been proven multiple times.
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
油
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
Data-driven Content Marketing Campaigns on a Shoe-String BudgetAlexandraTachalova
油
Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.
How to create mind-blowing stories for digital marketersAlexandraTachalova
油
With the help of the right content you can stand out and get more publicity.
From my slides you'll learn how to build content that will align with your audience interests, easily generate links and social shares, and reach as much digital marketers as possible.
The question is what really works? How to be sure that youre following the right strategies?
Powerful content requires:
- An audience research
- In-depth analysis of the most viral and linkable pieces
- Outreach
Here's a short summary of my slides:
1. Changing of CTR's in organic results due to knowledge graph elements. What does that mean, and what we should do in order not to lose traffic and conversions?
2. Mobile trend. Where is it going, and when do we need to act?
Page/Website speed. How do we take control of this issue?
3. Cannibalisation of SERPs. What is it, and how to prevent this?
4. How to monitor your website's backlinks profile?
5. How to make your website super fast
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
油
I mostly deal with my clients dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.
Growth-hacking 2.0: Proven Strategies to Increase Your RevenueAlexandraTachalova
油
The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.
This is a short version of the presentation about the systematic approach to building company brand by nurturing external communities. The approach is illustrated with features and statistics of it.mail.ru portal. In Russian.
Why should quality content and links always go hand in hand? .pptxAlexandraTachalova
油
Have you wondered why content and links are so important for Google?
- Why you can or can't substitute poor quality content with links
- The real case studies about sites Alex has worked with and how links affected their performance
- First-hand link building tips that will help you acquire your first links without spending sleepless nights and sending thousands of emails
BrightonSEO 2020: Smart Link Prospecting or How you Can Find the Most Respons...AlexandraTachalova
油
In this talk, Im not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. Ill give you something way better. I share my 3+ years of experience in building links and uncover how exactly we land links for our clients (including their commercial pages). With the help of my shared strategies, you can start getting links faster and easier (however, not effortlessly!). The biggest plus of my link building approach is that you dont need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you could spot to which sites you need to reach out.
Email outreach strategies that you won't find in Google #seozraz conferenceAlexandraTachalova
油
The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails?
So, what should you expect from my talk?
- I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.
- Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive.
- Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
油
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
Killing two birds with one stone: growing your SMM presence by building relat...AlexandraTachalova
油
In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.
World Cup 2018: Search Traffic Winners and Losers - IGB Event AmsterdamAlexandraTachalova
油
This is a retrospective of the 2018 world cup from the view of SEO.
We analyse 5 top sportsbooks and look at what they do regarding their technical seo, landing pages, content marketing, link building strategies and PR in order to optimise for the world cup.
What you'll learn:
1. What the biggest operators do to maximise their SEO during the biggest sporting event in the world
2. What methods worked best
How to start generating links that will bring you traffic and leads - SEO Con...AlexandraTachalova
油
Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.
Why nobody cares about my content, including Google - SearchLeeds, June 2017AlexandraTachalova
油
High-quality content is just a piece of a big puzzle. I want to tell you how to create high-quality content that will bring you organic traffic and leads by finding a topic that will resonate, preparing an audience that will distribute your content, an forming strategic partnerships.
Why my content doesn't bring traffic and leads - Ecommrce Day 2017AlexandraTachalova
油
I often face situations when a client is certain that by hiring a good copywriter, he'll start to get a sufficient amount of traffic. However, just having good content isn't enough because鏤 without traffic, that content is not going to generate clients. In this presentation, I'll show you the step-by-step process for creating content that will bring traffic and leads for ecommerce sites.
BrightonSEO - Proactive Competitive Intelligence or Where the *^%&# Should I...AlexandraTachalova
油
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.