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際際滷Share a Scribd company logo
How to Sell SCRUM
to Your Management!
By. Aria Hadi
www.ScrumAcademy.ID
The Excuses
 I prefer the old way
 We dont have the budget for it
 The customer doesnt want that
 Its too expensive
 Were in a hurry to meet the deadline,
we dont have time to try that
The Excuses
 Sounds good, well try it next year
 What is the immediate benefit?
 We dont need that!
 Let me look into that and get back to you
later
WHY do we need SUPPORT from Management?
 They Set the Strategy
 Dead end to Self-Organized
team
 Organization Changed is
needed
 Safe to Fail Environment
 Supporting Bos/Senior Management is
pivotal to succesful Scrum Use
Source:
https://www.scrumalliance.org/learn-about-scrum/state-of-scrum
/2018-state-of-scrum
The Art of Selling
1. Get to Know Them
2. Just Do It
3. Tell the Stories
4. Deliver the messages
5. Upgrade
6. Be-Scrum
 What they have heard bout Scrum and
Scrum
 What Companys objective and Their
Concern
 What their Personal motivation and
ability
Get to Know Them
HOW YOU WILL REACT!
A &
L
The Game
1. You Learn and be Expert on Scrum mindset
and Scrum Framework
2. Spread it, Get your team know it as well
Just Do It
PROVE IT WORKS!
3. Create the Pilot team
4. Within 2 sprint, Let
them SEE!
Just Do It
 Tracing Metrics (revenue, quality,
growth, velocity, etc)
 Setting a Base line (our time to
market? How determine quality?
Our customer satisfaction level?,
etc)
 Measuring Innovation and
Competitiveness
 Measuring Improved Performance
(sales, mkt, output volume)
 Measuring Employee Engagement
(happiness, motivation, turn over)
 Measuring Tactically
Measure Scrum Success
 Business
 Social
 Clients Testimonial
Tell Them Success Stories
Mostly Were FOLLOWERs!
a. Dont go into detail
b. Dont say Scrum is the only way
c. Be empathic
Deliver the Messages
Value and Profit Perspective
i. Align to Corporate
Objective
 Save Cost
 Increase Revenue
 Mitigate the Risk
 Deliver added value
Deliver the Messages
Key Points to Address
ii. Align to Managements Concern
 Delegate, Allocate, Managing, Authority (solved
by Self managed and Cross Functional team)
 What do I do?
Deliver the Messages
Key Points to Address
iii. Increase Capability
of the organization
 Skill and knowledge
 Dependencies
Deliver the Messages
Key Points to Address
a. Tell them to READ the
books/articles or Watch
YouTube
i. The Art of Doing Twice the work in half time by Jeff
Sutherland
ii. Scrum: A Pocket Guide by Gunther Verheyen
iii. Scrum at el by Ken Schwabber
b. Sent them to the Scrum Training
c. With him GO to the Meetup
Upgrade them and you
Learn,
Inspect,
Adapt
How to sell scrum to your management
About Me
Founder | CEO | Scrum Practitioner
Aria Hadi Wardhana
CMSO @ PT. Walden Global Services
SM | Scrum Coach @ PT. Ekipa Scrum
Consultancy
Founder | CEO @ ScrumAcademy.id
Email:
aria@ScrumAcademy.I
DHP/Whatsapp:
+62-87825813767
Ad

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How to sell scrum to your management

  • 1. How to Sell SCRUM to Your Management! By. Aria Hadi www.ScrumAcademy.ID
  • 2. The Excuses I prefer the old way We dont have the budget for it The customer doesnt want that Its too expensive Were in a hurry to meet the deadline, we dont have time to try that
  • 3. The Excuses Sounds good, well try it next year What is the immediate benefit? We dont need that! Let me look into that and get back to you later
  • 4. WHY do we need SUPPORT from Management? They Set the Strategy Dead end to Self-Organized team Organization Changed is needed Safe to Fail Environment Supporting Bos/Senior Management is pivotal to succesful Scrum Use
  • 6. The Art of Selling 1. Get to Know Them 2. Just Do It 3. Tell the Stories 4. Deliver the messages 5. Upgrade 6. Be-Scrum
  • 7. What they have heard bout Scrum and Scrum What Companys objective and Their Concern What their Personal motivation and ability Get to Know Them HOW YOU WILL REACT! A & L
  • 8. The Game 1. You Learn and be Expert on Scrum mindset and Scrum Framework 2. Spread it, Get your team know it as well Just Do It PROVE IT WORKS! 3. Create the Pilot team 4. Within 2 sprint, Let them SEE!
  • 9. Just Do It Tracing Metrics (revenue, quality, growth, velocity, etc) Setting a Base line (our time to market? How determine quality? Our customer satisfaction level?, etc) Measuring Innovation and Competitiveness Measuring Improved Performance (sales, mkt, output volume) Measuring Employee Engagement (happiness, motivation, turn over) Measuring Tactically Measure Scrum Success
  • 10. Business Social Clients Testimonial Tell Them Success Stories Mostly Were FOLLOWERs!
  • 11. a. Dont go into detail b. Dont say Scrum is the only way c. Be empathic Deliver the Messages Value and Profit Perspective
  • 12. i. Align to Corporate Objective Save Cost Increase Revenue Mitigate the Risk Deliver added value Deliver the Messages Key Points to Address
  • 13. ii. Align to Managements Concern Delegate, Allocate, Managing, Authority (solved by Self managed and Cross Functional team) What do I do? Deliver the Messages Key Points to Address
  • 14. iii. Increase Capability of the organization Skill and knowledge Dependencies Deliver the Messages Key Points to Address
  • 15. a. Tell them to READ the books/articles or Watch YouTube i. The Art of Doing Twice the work in half time by Jeff Sutherland ii. Scrum: A Pocket Guide by Gunther Verheyen iii. Scrum at el by Ken Schwabber b. Sent them to the Scrum Training c. With him GO to the Meetup Upgrade them and you
  • 18. About Me Founder | CEO | Scrum Practitioner Aria Hadi Wardhana CMSO @ PT. Walden Global Services SM | Scrum Coach @ PT. Ekipa Scrum Consultancy Founder | CEO @ ScrumAcademy.id Email: aria@ScrumAcademy.I DHP/Whatsapp: +62-87825813767