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How to start and
scale your own
business
@upsidersco

Upsiders.
We empower
women to start
and scale their
own business.

My mission:
@victoriajones30
“To inspire, educate
and enable you to
kickstart your
entrepreneurial
journey”

@upsidersco
I started out as a journalist working for
Grazia, Tatler, Sunday Times Travel
and later Yahoo!7 before founding The
Insiders, an influencer marketing
agency, in 2014. Over the past six
years, I’ve helped leading influencers
turn their passion projects into
full-fledged businesses and build
profitable brands. Now I want to share
my knowledge with a wider market so
have launched Upsiders to help more
women start and scale their own
business.
My journey:

@upsidersco
How we do it
● Podcast
● Free webinars
● Monthly newsletter
● Social media content
● Workshops
● 6 week Upstart Program
● 1:1 Coaching services

@upsidersco
Everyone has
an opportunity
to become a
successful
business owner

Roadblocks.
Fear of failure
No start up capital
Time management
Knowledge gaps
- How do I start?
- How do I scale?
Ineﬀective growth
strategies

@upsidersco
Six steps to success.
1. Find your why
2. Mindset Matters
3. Deﬁne your niche
4. Build an authentic brand
5. Attract raving fans
6. Promotion and Partnerships

1. Finding your why
@upsidersco

@upsidersco
German philosopher Frederick Nietzsche
‘He who has a why can endure any how.’
Knowing your why is an important first
step in figuring out how to achieve the
goals that excite you and create a life you
enjoy living (versus merely surviving!).
Only when you know your ‘why’ will you
find the courage to take the risks needed
to get ahead, stay motivated when the
chips are down, and move your life onto
an entirely new, more challenging, and
more rewarding trajectory.

@upsidersco
Ask yourself: What
would you do for free?

Find your purpose
Your ‘life’s work’
sits in the
intersection of
your talents,
skills/expertise,
passions and
deepest values.

EXERCISE: 4 questions to
discover your purpose
1. What makes you come alive?
2. What are your innate strengths?
3. Where do you add the greatest
value? Look back at your career
highs and lows. What problems do
you enjoy solving?
4. How will you measure your life? What
would you like to be remembered
for?

2. Mindset Matters
@upsidersco

@upsidersco
I’m going to be a
leading female
entrepreneur

16
Success is 20% action,
80% psychology

@upsidersco
Negativity stops us from
taking action:
We all have self doubts and limiting
beliefs but this negativity stops us
from taking action. Your mindset
matters.
- So train yourself to be positive.
- Practice a morning routine.
- Meditate.
- Visualise yourself running a
successful and proﬁtable
business.
- Surround yourself with inspiring
and supportive people.
- The only thing you should fear is
never trying.

@upsidersco
You’re the average of the
5 people you spend the
most time with
● Write down 5 people
you admire in business
(can follow them on
instagram!)
● And your personal life.
People that light you
up - spend more time
with them as they will
inﬂuence you.

3. Deﬁne your niche
@upsidersco

@upsidersco
What’s your USP:
What problem are you
solving, and for whom? Target
in on that because that’s what
will make you and your
business memorable.

4. Build an authentic brand
@upsidersco

22
What if they’ve never heard of you?

@upsidersco
Brand building step by step
● Brainstorm business name ideas with your mates
● Buy your domain name
● Create a mood board
● Design a logo in Canva
● Build a website in Squarespace
● Secure social media handles
● Pick a platform your audience use and you like too - how will you
communicate with them
● Start by telling your story
● Develop a manageable content strategy
● Consistent communication is key
● Video, video, video
● Connect with your community like friends

24
Engagement
rate calculator
https://phlanx.com/engagement-calculator

25
Content and
SEO tool
Answer The
Public

5. Attract raving fans
@upsidersco

Listen to your customers
and understand what
drives them
@upsidersco
It sounds simple but often business
owners talk more than they listen. I’ve
found listening to the needs and
problems of my existing and potential
clients the greatest sales tool for my
business.

@upsidersco
3 Problems.
What keeps your
customers up at
night? What are
their frustrations
3 Solutions.
How does your
product or
service solve
their problems?

6. Promotion and partnerships
@upsidersco

Who shares
similar values?
@upsidersco
“We try to leverage
the power we have as
inﬂuencers in the social
media world to bring
light to companies that
are doing good in the
world, that are creating
products we believe in.”

Find micro
inﬂuencers
within your
community

@upsidersco
Support network
Use your
networks and
community
groups

How will you measure
success?
@upsidersco
Define what success means
to you:
- Being your own boss
- Freedom to work from
abroad (or a van!?)
- Earning 6 figure income
- Satisfied clients
- Making a positive impact
to people’s lives

@upsidersco
In Summary
● Find your why
● Deﬁne your target audience
● Build an authentic brand
● Surround yourself with
positive people
● Engage trusted inﬂuencers
● Build long-term partnerships
● Network with your
community
● Value yourself

@upsidersco
Don’t be afraid to start
over. It’s a brand new
opportunity to rebuild
a life you truly want.

Are you ready to start and scale your business?
36
Are you ready to launch your business
idea or take it to the next level?

Get in touch to
schedule a free
30 minute call
vic@upsiders.co
@upsidersco

�ݺ�ߣ

How to start and scale your business

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