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1
The Insiders Guide to
working with influencers
@theinsidersagency
#theinsiders
2
The Insiders:
A marketing
agency that
connects brands
to trusted
influencers.
3
Everyone has an
opportunity to
become an influencer
4
Fanzines: Where
it all began...
5
Bloggers
front row at
fashion week
6
Vloggers: video
content creators
7
Rise of Micro
Influencers
Brand partnerships
9
Problems
for brands
10
Fake influencers
11
How are they
engaging with their
community?
12
Engagement
rate calculator
https://phlanx.com/engagement-calculator
No brand loyalty
14
Invest in a
long term
partnership
not a one
night stand
RecipeTin Eats
Australias top
food blogger
for Edgell
16
Dont be too
prescriptive
17
When
influencers
dont give a
sh$t about
what theyre
posting
Content
collaboration
give creative
freedom
How to work with influencers
20
Tell a story
with your brand
21
Do they genuinely
like your product?
Who is already
engaging with your
brand or business?
24
Who shares
similar values?
We try to leverage the power
we have as influencers in the
social-media world to bring
light to companies that are
doing good in the world, that
are creating products we
believe in.
Encourage
experience
+ trial
26
Whats your
hero dish?
27
BellaMumma +
Signor Vino
Find influencers
within your
community
29
How to track ROI
30
Marketing
evolution is
moving at a
record pace.
31
Are you the next
Micro Influencer?
32
IN SUMMARY
 Define your target audience
 Set clear objectives
 Engage trusted influencers
 Build authentic partnerships
 Trial micro influencers
How to work with influencers
34
Questions?

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How to work with influencers