How to Start or reboot your blog: 8 success factors that determine your blog’s future
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This document outlines 8 critical factors for blog success: 1) Brand, 2) Researching your audience and topics, 3) Setting up your blog design and software, 4) Choosing writers, 5) Creating content on a schedule, 6) Promoting your blog on social media and with guest posts, 7) Retaining readers through engagement, and 8) Developing a business model such as selling products/services. Researching your audience in depth is emphasized to discover what they care about and need. Telling stories and creating different types of content is also advised.
How to Start or reboot your blog: 8 success factors that determine your blog’s future
- 1. 8 SUCCESS FACTORS THAT DETERMINE YOUR BLOG’S FUTURE Chris Garrett http://twitter.com/chrisgarrett
- 3. 1. BRAND ‣ Brand, Voice, Positioning
- 4. SUPERPOWERS, CONSTRAINTS AND ASSETS ‣New or Expert? ‣Wealthy or on a Budget? ‣In-Depth or Easy/Quick? ‣Independent or Establishment?
- 5. DIFFERENTIATION WITH AN ADVANTAGE ‣Unlike other _______, I/We ___________, which means for you __________.
- 6. STORY ‣We’re hard-wired to respond to story. ‣Situation. Challenge. Location. ‣Characters. Hero/Villain. ‣Twist. Climax. ‣Hero’s journey.
- 7. 2. RESEARCH ‣Audience, Topics, Keywords, Competitors ‣Social Media, Outreach ‣.... Warning
- 8. YOUR AUDIENCE ‣Who are they? ‣What do they care about? ‣Which topics do they love/hate? ‣Discover their needs/challenges.
- 9. What are they called? Who do they think they are? Who are they really? Who do they want to be? Who do they like? Who don’t they like? Who is their peer group? Who do they not identify with? What are their beliefs? Where do they live? Where do they work? Where do they learn? Where do they want to be? What are their needs? How old are they? How youthful do they act? How conservative are they? What are their driving ambitions? What are their wants and needs? What are their pleasures? What are their pains? What do they love? What do they hate?
- 11. MIND MAPS Fruit Trees Allergies Apple Pear Tasty Berries Growing Sorbet Salad Smoothies
- 12. RESEARCH
- 13. COMPARISON
- 14. TRENDS
- 15. TRENDS
- 16. RESEARCH
- 17. SOCIAL RESEARCH
- 18. TWITTER
- 19. RECOMMENDATIONS
- 20. 3. SETUP ‣Design, Software, Categories, Landing Pages
- 21. 4. WRITERS ‣ Who will create the content?
- 22. 5. CONTENT ‣ Schedule ‣ Seasonal and Evergreen content ‣ Editorial ‣ Linkbait ‣ Autoresponder ‣ Content / Live Events ‣ Offers BLOG THIS What you know What they want
- 23. 6. PROMOTION ‣Social Media ‣Networking ‣Paid ‣Guest Posting ‣Links & PR
- 24. ‣Email list ‣Opt-in Bonuses ‣Engagement 7. RETENTION Q&As, Webinars, Hangouts, Comments/Polls/Surveys, Accountability
- 25. CIRCLES OF TRUST Source: Copyblogger.com
- 26. 8. BUSINESS MODEL ‣Magazine style ‣Products/Services ‣Patronage
- 28. QUESTIONS? ‣ Use the GoToWebinar question box