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HP Storyline

Maarten Sch辰fer
Maarten Sch辰fer

The document discusses a trip to interview Michael Mendenhall from HP in Palo Alto, California about sustainability. The interview is part of a larger tour to explore HP's brand by taking audiences on a journey highlighting their sustainability and social innovation efforts, including reducing their carbon footprint, sustainable design, and stories of technologies helping people in Africa.

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Were on our way to Palo Alto for an interview with Michael Mendenhall. Is there anything you want to ask him concerning sustainability? We take the HP audiences (employees, customers, other stakeholders) on a trip to explore the brand. Looking for interaction and creating talk-value to stimulate word of mouth. Turning employees into super promoters and customers into brand fans. Act 1: From the Route 66 to Palo Alto Were driving on our Harley Davidson the Route 66 from Flagstaff to Santa Monica Pier. From there up north to San Francisco to visit HP in Palo Alto. Scene 1 - detour to Grand Canyon Scene 2 - detour to San Gorgonio Wind Farm Scene 3 - detour to Los Angeles Scene 4 - Palo Alto to interview HP Michael tells us about HP and Sustainability Glenna or Greg tells us about Social innovation Act 2: Discover the HP Sustainability story Scene 1 - Reducing the Carbon Foot Print Lets check out their operation in Geneva. Scene 2 - Michael told us about Sustainable design, lets check out the Wynyard Data Center. Scene 3 - Just arrived in London. Were on our way to the HP Wynyard Data center We will post a video later today. Are there things you want to see?
Act 3: The HP Social Innovation story Scene 1 - Were in Nigeria looking for a woman who started a chicken farm with the help of HP technology. Scene 2 - What about healthcare and HP in Africa? Are there some HP stories to tell? Scene 3 - At the same time were taking audiences of other brands as well on our exploration quest. Michelin (sustainability, cradle 2 cradle, Rainforest alliance) Nespresso (fair trade, social responsibility) Kuoni (Ecotourism, sustainable tourism) Etc Were in Nigeria to interview a woman who started a chicken farm, for which she used HP technology. Does somebody know similar stories?

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HP Storyline

  • 1. Were on our way to Palo Alto for an interview with Michael Mendenhall. Is there anything you want to ask him concerning sustainability? We take the HP audiences (employees, customers, other stakeholders) on a trip to explore the brand. Looking for interaction and creating talk-value to stimulate word of mouth. Turning employees into super promoters and customers into brand fans. Act 1: From the Route 66 to Palo Alto Were driving on our Harley Davidson the Route 66 from Flagstaff to Santa Monica Pier. From there up north to San Francisco to visit HP in Palo Alto. Scene 1 - detour to Grand Canyon Scene 2 - detour to San Gorgonio Wind Farm Scene 3 - detour to Los Angeles Scene 4 - Palo Alto to interview HP Michael tells us about HP and Sustainability Glenna or Greg tells us about Social innovation Act 2: Discover the HP Sustainability story Scene 1 - Reducing the Carbon Foot Print Lets check out their operation in Geneva. Scene 2 - Michael told us about Sustainable design, lets check out the Wynyard Data Center. Scene 3 - Just arrived in London. Were on our way to the HP Wynyard Data center We will post a video later today. Are there things you want to see?
  • 2. Act 3: The HP Social Innovation story Scene 1 - Were in Nigeria looking for a woman who started a chicken farm with the help of HP technology. Scene 2 - What about healthcare and HP in Africa? Are there some HP stories to tell? Scene 3 - At the same time were taking audiences of other brands as well on our exploration quest. Michelin (sustainability, cradle 2 cradle, Rainforest alliance) Nespresso (fair trade, social responsibility) Kuoni (Ecotourism, sustainable tourism) Etc Were in Nigeria to interview a woman who started a chicken farm, for which she used HP technology. Does somebody know similar stories?