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HR Recruiting Goes Virtual

You can listen to todays webinar using your computers speakers
               or you may dial into the teleconference.

              If you would like to join the teleconference,
 please dial 1.408.600.3600 and enter access code 922 408 598 #

          You will be on hold until the seminar begins.




                                                    #CLOwebinar
HR Recruiting Goes Virtual

 Speaker:     Dan Veytsman
              Vice President of Human Resources
              InterCall
              Eric Vidal
              Director of Product Marketing
              InterCall

 Moderator:   Deanna Hartley
              Senior Editor
              Chief Learning Officer magazine




                                                  #CLOwebinar
Tools You Can Use
 Q&A
    Click on the Q&A icon on
     your floating toolbar on the
     top of your screen.

  Type in your question in the
   space provided

  Click on Send.



                                    #CLOwebinar
Tools You Can Use
 Polling
   The poll will appear on the
    right side of your screen


   Select the best option for
    each question


   Click on Submit



                                    #CLOwebinar
Frequently Asked Questions
Will I receive a copy of the webinar recording?

                               YES

       Will I receive a copy of the slides?

                             YES

  Please allow up to 2 business days to receive these materials




                                                         #CLOwebinar
HR Recruiting Goes Virtual


            Deanna Hartley
            Senior Editor
            Chief Learning Officer magazine




                                       #CLOwebinar
HR Recruiting Goes Virtual

           Dan Veytsman
           Vice President of Human Resources
           InterCall



           Eric Vidal
           Director of Product Marketing
           InterCall




                                           #CLOwebinar
Virtual HR Recruiting


Dan Veytsman                        Eric Vidal
Vice President of Human Resources   Director of Product Marketing
InterCall                           InterCall / Unisfair
dveytsman@intercall.com             ericv@unisfair.com
Poll #1

Question #1: What HR function are you a part of?
  1.) Recruiting & Sourcing
  2.) On-boarding & Training
  3.) Learning & Development
  4.) HR Generalist
  5.) two or more of the following


Question #2: How would you rate your current virtual efforts?
(on a scale of 1-5 with 5 being high)
  1.)   1
  2.)   2
  3.)   3
  4.)   4
  5.)   5
Virtual HR Solutions




                   HR

            Campus Recruiting
               Job Fairs
              On-boarding
                Training
68% START SEARCH ON JOB BOARD

 Visibility while they are building consideration set
 First impression on job boards (68%) and natural search
  (47%) is key to being considered.
 Of those interested, 92% will visit your career site.
75% WILL GO SOCIAL TO VALIDATE
                                 Source: CareerBuilder/Inavero Study  4500 job seekers 2011




Authenticity really matters.
Brand ambassadors are key to
survival in process.
     75% on Yelp or Glassdoor
     (UGC)
     70% on Facebook/Linked In
     66% follow companies on
     Twitter
58% COMPLETE RESEARCH
  BEFORE APPLYING
                                            Source: CareerBuilder/Inavero Study  4500 job seekers 2011




The opportunity to form brand impression is earlybefore they
apply.
     Most candidates have a small set of companies and expand their
     search as they learn more.
     Most job seekers complete their research on companies before
     applying. (58%)
WHERE DO THEY DROP OUT?

    Today, where are you losing the
     most qualified candidates?

    + Before they even start?
    + At some point along the
     way?
Virtual Recruiting




            Conference Halls
            Expo Halls For Job Fairs
            Custom Rooms For Learning
            Social Media Integration
            Networking Lounges and much more
Job Fair Attracts 10,000 Attendees




 $3.36 cost per attendee
 20,719 registrants (400% of target)
 10,903 attendees
 34,302 booth visits
 40 countries represented


                          Unisfair Confidential   15
On-boarding/training success  saved money




Virtual Learning Environment so employees could instantly
access content, SMEs and collaborate with peers
Reduced cost from $2,000+ to $62 per trainee
Saved almost $2,000,000

                          Unisfair Confidential             16
Virtual Environment For Training




 Doctors, patients and providers are using new media to
 connect, network and collaborate  Novartis wants to harness
 this trend
 Novartis trained 1000 sales and marketing employees on social
 media tools, guidelines, and compliance
 The exhibition hall hosted partners like McCann, Nielsen,
 Sermo, PatientsLikeMe, TNS Healthcare and more
Virtual Career Fair




            Unisfair Confidential   18
West Virtual Sales & Technical Career Fair

 Objective: Create a 1-day career fair to attract and hire
  Sales & Technical/I.T. talent to West Companies. Long
  term, create a persistent West Virtual Career Center for
  on-going recruitment.

 Scope:
   + Duration: 1 day live event , 10 am  4 pm ET, Thursday,
    September 27, 2012, followed by 30 days on-demand period.
   + Geography: Across the U.S.
   + Job Focus: Sales, Technical/I.T.
   + Expected Registration: 500 - 700




                             Unisfair Confidential              19
Promotional Strategy
 4 weeks out before event date
 Social media  Twitter, Facebook pages
 Online job boards  LinkedIn, Careerbuilder, CareerLink
 Blip/text at bottom of current Sales/Tech job postings
 Targeted email campaign
 Promotional graphic on West product sites in career
  sections  Intrado, InterCall, Televox, etc.
 West Intranet site  banner on carousel
 Employee Referral program




                          Unisfair Confidential              20
Event Day Metrics
 Registration: 807
 Attendees: 362
 Show Up Rate: 45%
 Ave Time Spent in Event: 53 minutes




                        Unisfair Confidential   21
Key Insights
 Do not promote job fair too early  hiring is cyclical, job
  postings have expiration dates
 Ensure registration is simple with selected number of fields
 Respect the jobseekers discretion/privacy  disabled
  networking feature; jobseekers only chat with
  reps/recruiters
 Make sure you have a content strategy
   + What kinds of jobs will you post for this career fair
   + How will you display the jobs within the environment hierarchy
   + How long will the jobs be live before they expire
   + What happens to them after the live and on-demand period?

 Staffing
   + Assign key recruiters/staff to booths to answer questions, even
     after live day (create FAQ sheet, proper training, etc).
                              Unisfair Confidential                    22
Six油Steps油To油Success


The Six Steps to Success




                           23
Virtual Campus


                      Recruiting Environment
                                                                                    Administrative Control
                                                                              manage content | track users | generate reports




                                                                                      HR & Enrollment
Virtual University Environment



                                               Product Showcase Environment
Engage  Define Your Message

    ENGAGE candidates by defining your recruitment message
    and setting up the avenues to build company awareness.
    What is the perception of your company
     as a best place to work?


    What does your target talent think of you?


    What message can you own to better
     attract them?


    How will you create that message?


    What should your message look like? What Images and language should you use?
Open Conversation




       Q&A
Virtual HR Environments



Dan Veytsman                        Eric Vidal
Vice President of Human Resources   Director of Product Marketing
InterCall                           InterCall / Unisfair
dveytsman@intercall.com             ericv@unisfair.com
Join Our Next CLO Webinar

The Secret to Learning Transfer Success: Introducing
        Three Practical Strategies That Work

             Thursday, October 18, 2012

CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific

       Register at www.clomedia.com/events

Join the CLO Network: http://network.clomedia.com/


                                             #CLOwebinar

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Ad

HR Recruiting Goes Virtual

  • 1. HR Recruiting Goes Virtual You can listen to todays webinar using your computers speakers or you may dial into the teleconference. If you would like to join the teleconference, please dial 1.408.600.3600 and enter access code 922 408 598 # You will be on hold until the seminar begins. #CLOwebinar
  • 2. HR Recruiting Goes Virtual Speaker: Dan Veytsman Vice President of Human Resources InterCall Eric Vidal Director of Product Marketing InterCall Moderator: Deanna Hartley Senior Editor Chief Learning Officer magazine #CLOwebinar
  • 3. Tools You Can Use Q&A Click on the Q&A icon on your floating toolbar on the top of your screen. Type in your question in the space provided Click on Send. #CLOwebinar
  • 4. Tools You Can Use Polling The poll will appear on the right side of your screen Select the best option for each question Click on Submit #CLOwebinar
  • 5. Frequently Asked Questions Will I receive a copy of the webinar recording? YES Will I receive a copy of the slides? YES Please allow up to 2 business days to receive these materials #CLOwebinar
  • 6. HR Recruiting Goes Virtual Deanna Hartley Senior Editor Chief Learning Officer magazine #CLOwebinar
  • 7. HR Recruiting Goes Virtual Dan Veytsman Vice President of Human Resources InterCall Eric Vidal Director of Product Marketing InterCall #CLOwebinar
  • 8. Virtual HR Recruiting Dan Veytsman Eric Vidal Vice President of Human Resources Director of Product Marketing InterCall InterCall / Unisfair dveytsman@intercall.com ericv@unisfair.com
  • 9. Poll #1 Question #1: What HR function are you a part of? 1.) Recruiting & Sourcing 2.) On-boarding & Training 3.) Learning & Development 4.) HR Generalist 5.) two or more of the following Question #2: How would you rate your current virtual efforts? (on a scale of 1-5 with 5 being high) 1.) 1 2.) 2 3.) 3 4.) 4 5.) 5
  • 10. Virtual HR Solutions HR Campus Recruiting Job Fairs On-boarding Training
  • 11. 68% START SEARCH ON JOB BOARD Visibility while they are building consideration set First impression on job boards (68%) and natural search (47%) is key to being considered. Of those interested, 92% will visit your career site.
  • 12. 75% WILL GO SOCIAL TO VALIDATE Source: CareerBuilder/Inavero Study 4500 job seekers 2011 Authenticity really matters. Brand ambassadors are key to survival in process. 75% on Yelp or Glassdoor (UGC) 70% on Facebook/Linked In 66% follow companies on Twitter
  • 13. 58% COMPLETE RESEARCH BEFORE APPLYING Source: CareerBuilder/Inavero Study 4500 job seekers 2011 The opportunity to form brand impression is earlybefore they apply. Most candidates have a small set of companies and expand their search as they learn more. Most job seekers complete their research on companies before applying. (58%)
  • 14. WHERE DO THEY DROP OUT? Today, where are you losing the most qualified candidates? + Before they even start? + At some point along the way?
  • 15. Virtual Recruiting Conference Halls Expo Halls For Job Fairs Custom Rooms For Learning Social Media Integration Networking Lounges and much more
  • 16. Job Fair Attracts 10,000 Attendees $3.36 cost per attendee 20,719 registrants (400% of target) 10,903 attendees 34,302 booth visits 40 countries represented Unisfair Confidential 15
  • 17. On-boarding/training success saved money Virtual Learning Environment so employees could instantly access content, SMEs and collaborate with peers Reduced cost from $2,000+ to $62 per trainee Saved almost $2,000,000 Unisfair Confidential 16
  • 18. Virtual Environment For Training Doctors, patients and providers are using new media to connect, network and collaborate Novartis wants to harness this trend Novartis trained 1000 sales and marketing employees on social media tools, guidelines, and compliance The exhibition hall hosted partners like McCann, Nielsen, Sermo, PatientsLikeMe, TNS Healthcare and more
  • 19. Virtual Career Fair Unisfair Confidential 18
  • 20. West Virtual Sales & Technical Career Fair Objective: Create a 1-day career fair to attract and hire Sales & Technical/I.T. talent to West Companies. Long term, create a persistent West Virtual Career Center for on-going recruitment. Scope: + Duration: 1 day live event , 10 am 4 pm ET, Thursday, September 27, 2012, followed by 30 days on-demand period. + Geography: Across the U.S. + Job Focus: Sales, Technical/I.T. + Expected Registration: 500 - 700 Unisfair Confidential 19
  • 21. Promotional Strategy 4 weeks out before event date Social media Twitter, Facebook pages Online job boards LinkedIn, Careerbuilder, CareerLink Blip/text at bottom of current Sales/Tech job postings Targeted email campaign Promotional graphic on West product sites in career sections Intrado, InterCall, Televox, etc. West Intranet site banner on carousel Employee Referral program Unisfair Confidential 20
  • 22. Event Day Metrics Registration: 807 Attendees: 362 Show Up Rate: 45% Ave Time Spent in Event: 53 minutes Unisfair Confidential 21
  • 23. Key Insights Do not promote job fair too early hiring is cyclical, job postings have expiration dates Ensure registration is simple with selected number of fields Respect the jobseekers discretion/privacy disabled networking feature; jobseekers only chat with reps/recruiters Make sure you have a content strategy + What kinds of jobs will you post for this career fair + How will you display the jobs within the environment hierarchy + How long will the jobs be live before they expire + What happens to them after the live and on-demand period? Staffing + Assign key recruiters/staff to booths to answer questions, even after live day (create FAQ sheet, proper training, etc). Unisfair Confidential 22
  • 25. Virtual Campus Recruiting Environment Administrative Control manage content | track users | generate reports HR & Enrollment Virtual University Environment Product Showcase Environment
  • 26. Engage Define Your Message ENGAGE candidates by defining your recruitment message and setting up the avenues to build company awareness. What is the perception of your company as a best place to work? What does your target talent think of you? What message can you own to better attract them? How will you create that message? What should your message look like? What Images and language should you use?
  • 28. Virtual HR Environments Dan Veytsman Eric Vidal Vice President of Human Resources Director of Product Marketing InterCall InterCall / Unisfair dveytsman@intercall.com ericv@unisfair.com
  • 29. Join Our Next CLO Webinar The Secret to Learning Transfer Success: Introducing Three Practical Strategies That Work Thursday, October 18, 2012 CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register at www.clomedia.com/events Join the CLO Network: http://network.clomedia.com/ #CLOwebinar