More Related Content
What's hot (16)
Similar to MNACE - Spring Conference (20)
MNACE - Spring Conference
- 1. MN ACE Spring conference 2012 Visibility in the Digital Age: ＾It can make or break your job search ￣ Jeffrey Winter Director, Talent Acquisition 1 Atterro HCG
- 2. What do we want to accomplish today? ? Increase awareness ? Recognize opportunity and risks ? Focus on strategy first The tools to support it second 2
- 3. 3
- 6. Technology evolution: A quick recap
- 8. Here is where we are today
- 9. Recruitment process before: The Meeting ? Simple understandable Conversation process ? More touch points Resume Transmission Job Ad Seeker
- 10. Recruitment process after: The Meeting ? More pathways to the hiring funnel Conversation ? Less intuitive processes Resume Transmission Online Seeker
- 11. What¨s changed? Massive visibility: ?Online job marketing, Technology has greatly impacted ?Talent communities the way we interact with each other. ?Online apply
- 12. Let¨s break it down The recruitment process, that is´
- 13. 酷.粥.堰´
- 14. Find Attract Hire
- 15. ´The art of the hunt. Find
- 16. Yesterday ? Worked for connection and contacts ? Less people were ＾known￣ Today ? Everyone is known. ? Networking is now started online C but often still finished in person. ? Relationships are more valuable than contacts and connections.
- 17. There are many tools for sourcing and searching. The key is to be an expert in the most productive ones. This allows you to go deeper than your competition. You don¨t want to be a marginal performer in everything.
- 18. Ground rules: Don¨t be surprised
- 19. Rule #1 Understand Privacy Oh, and.. and and and´
- 20. Rule #2 There are NO secrets Assume all information is public. You are visible!
- 21. Percent of companies 40 tracking prospective hires on social media.CareerBuilder survey 2012 Percent of 2011 grad class think employers should view student profiles as part of the process. NACE 2011 34
- 22. Example:
- 23. Find people Find people ? Know the tool. Even the free version is very powerful. ? Candidate or candidate referral lives on LinkedIn for most of target jobs. They just need to be found.
- 24. Be found Goal: Everyone should have robust LinkedIn profiles. Benefit: Increase your visibility in a positive way by driving great content. Demographic: Exempt level employees and specialty non-exempt.
- 25. Dear company: You can not hide. 25
- 26. Don¨t want an online presence? Surprise! You already have one!
- 27. Attract
- 28. The progression of recruitment advertising Phase one Phase two ?Rush to get the ?Focus on content message out. and delivery.
- 29. ＾The greatest risk in online advertising is to be a part of the crowd instead of standing out from it.￣ Are you getting noticed? ´Positively?
- 30. Company: Know thyself´ Are your prospects as excited to talk about you as they are about Dunkin¨ Donuts? Do you need them to be?
- 31. Is what we are saying... of interest to anyone?
- 32. Online candidate communication: Do we have this?
- 33. ´or this?
- 34. Example: Job Advertisement
- 35. Content is still king: Ask: Why will a candidate choose to click on my job?
- 36. Job ad or Description? Which is this?
- 37. Beyond the job ad: How do you tell the story of you, the company?
- 38. Is it the 沿姻看糸顎界岳´
- 39. ´or the emotion behind the product?
- 40. You¨ve got one shot Focus 41
- 41. Hire
- 42. What's changed the most is the front end of the funnel Source: Talent Function Group llc. How do humans talk to robots?
- 43. Is this the future? You. Are. Hired. It¨s closer ATS than we think. 44
- 44. What¨s missing when we use automation to hire humans?
- 45. ＾Professional Success comes when the head and the heart are in line.￣ C Jeff Brody Vice President, Business Operations, Textron Systems Inc.
- 46. How does automation measure: ´沿温壊壊庄看稼?
- 47. Use This To get to this Which of these is the relationship you want? 48
- 48. Is technology making us lazy? 49
- 49. Going forward
- 50. Start with the goal.. ..Strategy to support the goal ..Tools to support the strategy
- 51. Evaluation Execution
- 52. ＾ Even if you are uncertain about the direction, run your business in a forceful way. You¨ll come out way ahead of your competition. Way ahead. -Jon Roberts
- 53. Considerations Tools have changed. The importance of relationships has not. Focus on content. The message is critical. What do your candidates want to hear? Ask them! Know your goal then select the tool. Goal´. Strategy´. Tools´. Keep playing (With purpose) As soon as you got it down; it¨s changed.
- 54. Discussion Thank you!