際際滷

際際滷Share a Scribd company logo
78%
22%
Literate
Illiterate
70%
30%Abused
Not
Abused
Current Scenario  Transgenders in India
56%
46%44%
31%
24%
Verbal
Sexual
Physical
Blackmail
Threat to Life
Key Observations:
 Transgenders undergo multiple
dimensional problems like social and
cultural barriers
 In a patriarchal society gender
variations are hard to accept
 More than 50% lie in the 18-44 age
group
 Almost 50% have income less than
8500 INR
 Surprisingly 43% belong to Muslim
category
 As expected, only 14% are married.
 Major source of their income
remains, begging in train.
Targeting - Marketing Campaign Channels
Social Television
 Social media penetration is
at 26% currently and is
expected to grow by 5% in
next 4 years
 Average time spent (ATS) per
days across different social
media channels is 210 mins
 Among all the social media
channels, more than 38% of
the time is spent on
Facebook and Instagram
 66% of the population in
India owns a TV set. Rural
population which constitutes
65% of the total population
of India led to a 10% increase
in TV ownership
 Among the population
owning a TV set, 82%
watches TV.
 Average time spent (ATS) per
day per viewer is 224
minutes
Ad

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Hul wip

  • 1. 78% 22% Literate Illiterate 70% 30%Abused Not Abused Current Scenario Transgenders in India 56% 46%44% 31% 24% Verbal Sexual Physical Blackmail Threat to Life Key Observations: Transgenders undergo multiple dimensional problems like social and cultural barriers In a patriarchal society gender variations are hard to accept More than 50% lie in the 18-44 age group Almost 50% have income less than 8500 INR Surprisingly 43% belong to Muslim category As expected, only 14% are married. Major source of their income remains, begging in train.
  • 2. Targeting - Marketing Campaign Channels Social Television Social media penetration is at 26% currently and is expected to grow by 5% in next 4 years Average time spent (ATS) per days across different social media channels is 210 mins Among all the social media channels, more than 38% of the time is spent on Facebook and Instagram 66% of the population in India owns a TV set. Rural population which constitutes 65% of the total population of India led to a 10% increase in TV ownership Among the population owning a TV set, 82% watches TV. Average time spent (ATS) per day per viewer is 224 minutes