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Hyves Cbw Mitex Harry Van Wouter
- 1. Welkom
- 2. Introductie
- 3. Hoe het allemaal begon...
- 4. Medialandschap Broadcast media Zenden Interactieve media Reageren Sociale media Communiceren Back
- 5. Campagne Ministerie van Justitie
- 6. Facts & figures Facts & figures
- 7. Feiten & Cijfers 9,2 miljoen Hyvers / 7,8 miljoen Nederlanders 6,7 miljard pageviews per maand 16% van alle bekeken web pagina¡¯s in Nederland 9% van alle internet tijd in Nederland 60% van alle mobiele pageviews in Nederland 1,2 miljoen nieuwe foto¡¯s per dag 3 miljoen krabbels per dag / 34 per seconde Gemiddelde leeftijd 29 jaar
- 8. Hyves bereik Bron: STIR september 2009
- 9. Hyves activiteit Bron: STIR September 2009
- 10. Hyves vs. Netwerken Bron: Comscore, Augustus 2008 - 2009
- 11. Sociale netwerken wereldwijd Back
- 12. Hyves gebruik
- 13. Publieke berichten (krabbels) Priv¨¦ berichten (email) Tikken (instant krabbels) Groepsberichten Hyves desktop SMS Kaartje sturen Communicatie
- 14. Sociale actualiteit Wie, Wat, Waar Verjaardagskalender Foto¡¯s & video¡¯s Weblog¡¯s Buzz
- 15. Identiteit Wie ben ik? Mijn vrienden Mijn foto¡¯s & video¡¯s Mijn interesses (hyve¡¯s) Mijn merken (fan) Mijn school & bedrijf Mijn gadgets Mijn spots Mijn muziek
- 17. In 4 dagen: 2338 respondenten ¡® Wist jij dat je Puma sneakers ook zelf online kan ontwerpen?¡¯ Brand insights
- 18. Wat moet een kledingwinkel altijd hebben? N=900
- 19. Wat moet een kledingwinkel altijd hebben? N=900
- 20. Wat moet een kledingwinkel altijd hebben? N=900
- 21. Waar koop jij je kleding? N=1600
- 22. Waar koop jij je kleding? N=1600
- 24. Motivations of Consumers¡¯Online Brand Related Activities (COBRA¡¯s) Bron: SWOCC Publicatie ¨C Daan Muntinga. Introducing COBRA¡¯s: A Holistic Exploration of Motivations for Brand Related Social Media use. Niveau Online Activiteit Soorten Online Activiteit Motivatie Consumeren Bekijken, lezen, beluisteren merkgerelateerde content Informatie Contribueren Converseren met anderen over / reageren op merkgerelateerde content Integratie en Sociale Interactie Cre?ren Merkgerelateerde content toevoegen, zoals blogposts, product reviews, audio en video etc.) Persoonlijke identiteit uitdragen
- 25. Adverteren op Hyves Media inzet Campagne concepten 24/7 Kanaal
- 26. Media inzet Media inzet Gericht bereik/umfeld Bannering E-mail marketing Breed bereik Buttons Tekstlinks Specials Advertorials Back
- 27. Banners Targetopties: Leeftijd Geslacht Opleidingsniveau Stad & provincie Tijdstip Relatiestatus Optimalisatie op brand fans Leaderboard Rectangle Back
- 28. E-mail marketing Targetopties: Leeftijd Geslacht Plaats Relatiestatus Opleiding Interesses Merken Fans Back
- 29. Buttons Buzzbutton Profielbutton Fotobutton Back
- 31. Specials Categorie?n sponsoring Krabbel- en reactie bevestiging Back
- 32. Advertorials Homepage advertorial Inbox advertorial Back
- 33. Netwerk effect Bereik via ingekochte media (bought media) Verspreid via netwerk (earned media) 30% 70%
- 35. Case Telfort
- 36. Case Telfort
- 37. Meten is ¡..
- 38. 24/7 Kanaal
- 39. Hyven
- 40. Berichten
- 41. Branded hyve
- 42. Activatie in Sociale Netwerken Maak informatie ¡®deelbaar¡¯ waardoor consumenten zelf als afzender van je boodschap gaan fungeren (communicatie & identiteit) Delen van content: ¡®Tell-A-Friend¡¯ Bezoeken/plaatsen van ¡®branded skins¡¯ als achtergrond Plaatsen en overnemen van gadgets/applicaties Lid worden van en bijdragen aan communities
- 43. 1) Is er een heldere doelstelling geformuleerd? 2) Wat is de doelgroep en waar zit deze? 3) Heb je voldoende resources om de campagne op te zetten en te onderhouden? 4) Ben je voorbereid op eventuele negatieve consequenties? 5) Is de gekozen oplossing en/of content: origineel & entertaining of nuttig? deelbaar? gewenst? relevant voor de doelgroep? authentiek? in lijn met de bestaande merkwaarden? makkelijk in gebruik? 6) Is de campagne zodanig ingericht/voorbereid dat alle user-activity meetbaar is? Stappenplan
- 44. Bedankt! Wouter te Winkel| Wouter@Hyves.nl| wouter44.hyves.nl | 06 43 01 38 55
Editor's Notes
- #45: Tekst in ballon kunnen aanpassen