I Am RVA is a non-profit organization that aims to promote bicycle safety and community in Richmond, Virginia. They distribute chrome bicycling helmets to make riders more visible and unified. When patrons purchase a helmet for $50, $40 is donated to a Richmond charity of their choice while $10 goes to a brain injury fund for any local cyclists injured in accidents. I Am RVA hopes to change negative views of helmets and make them a symbol of community pride and safety in Richmond.