Ibm
- 1. Julia Bulterman, Ombeline Deschemaeker, Alberto Pinna, Theresa Rabing, Jin Zhuan Team 5
- 3. "No one ever got fired for hiring IBM" USP
- 4. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
- 5. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
- 6. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
- 11. Highest engagement level But still low response from IBM...
- 13. IBM Watson
- 14. Strategic use of UGC COMBINE SOCIAL MEDIA WITH TRADITIONAL MARKETING WebSphere sMash Developers discussed technical topics Community represented a large skill and knowledge base Channels o IBM-hosted forum o IBM-hosted blog o Twitter feed
- 15. Service Oriented Architecture (SOA)
- 16. #bestpractice
- 17. Improvement 1. More responsive on certain channels (Facebook, Twitter)
- 18. 2 .Viral campaigns to grow followers
- 19. 3. Promote the Unique Selling Point and Products by humanizing Humanizing and showing the benefits in a fun way WATSON
- 20. #ThankYou