???? ICO ??? ??? ??
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2019.1. Digital Strategy MBA course on Blockchain at aSSIST (a Seoul School of Integrated Sciences & Technologies)
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???? ICO ??? ??? ??
- 1. ???? ICO ??? ??? ?? - ??? ??? ?? AD4TH Insight l weBloc CEO ? ?
- 2. ??? ???? ???? ??
- 3. ??? ICO ?? Overview *???? : icorating <ICO Market Research Q1, Q2 2018> 2018? 2?? ?? 827?? ?????? 1?? ?? 2? ?? $100,000 ?? ??? ? ?? 204?, ??? ??? 61? 2018 Q1 2018 Q2
- 4. ??? ICO ?? Overview Total funds raised - $8,359,976,282 7871 ICO Investors on average ICO market has more than doubled in a year *???? : icorating <ICO Market Research Q2 2018> Only 7% are listed on Exchanges ICOs failedAverage duration The most popular industries 827?? ????? ?? 2?? ? ???? ? $83???, ??? ?? 2.5? ?? ???, 55%? ICO? ??? ????, 7%? ????? ???? ????? 55% of all ICOs failed
- 5. ??? ??? ??? ?? ???, ???? ????? ??? ?? 32% ?? Token Types Found in ICO Projects *???? : icorating <ICO Market Research Q2 2018>
- 6. ??, ???, ??, ??? ?? ??? ???? ICO ????? ?? ?? ??? ???? ? ????? ? 2? ??, $78.4M ??? ?? ICO Projects Based on Country of Registration *???? : icorating <ICO Market Research Q2 2018>
- 7. ICO?? Origin? ??? ? 16?, $301.1M ? ?? ???? ?? ????? ???? ??? ???? ?? ICO Projects Based on Origin of the Project Team *???? : icorating <ICO Market Research Q2 2018>
- 8. ?? ???? ???? ??
- 10. ?? ???? ??? ?? 200+ ICOs 40+ ??? 10+ Development 30+ Media 25+ Marketing 30+ Crypto fund ?? ICO ??? ?? ??? ????? ??? ?? ?? ???? ??? ?? ? ?? ???? ???? ?? *???? : AD4th Insight ?????? ?????
- 11. OK???? ??? ??, ??? ????? ????, ???? ???? IT????? ???? ?? ??
- 12. AD4th Insight - Alliance? ?? ???? ???? ICON? ????????? ???? ?? ? ??? ?? ??? ??
- 13. AD4th Insight - ???? ?? ??? & ??? ?? <?? ??>?? ???? ?????? Dapp ?? ????? ??? ???? ?? ???? ????? ?? ???? ???? ???? ?? ?? ???? ?? ?? ??, ??, ??, ?? ??? ??
- 14. AD4th¡¯s ICO Marketing Partners ??? ??? ICO ????? Marketing ??, ??? ??? ??? ??? ??
- 15. ?? ICO ??? ??
- 16. ICO???? ??? ?? ?? ICO ??? ??? ??? ??? ?? Product ??? ??? ??? ?? ¨C PR???, ICO??, Crypto taget ?? ?? ???? ??? ?? ¨C ??, ????, ??? ? ?? ??? ?? ??? ??? ¨C Official channel, Influencer, youtubers, bloggers POST ICO ??? ¨C ???? ??, ??? ??, ??? Care STEP 1 STEP 2 STEP 3 STEP 4 Fundamental, ???, ?? ??, ???? ????Product MVP ??, ??? ? Product ? ???? ?? ? ?? ??STEP 5
- 17. ?? ?????? ??? ?? ?? ??? ??????? ??? ??? ???? ??? ??? ?? <Medium> <Twitter> <Facebook> <Instagram>
- 18. ???? ?? ???? ?? ??? ???? ??? ? ?? ????? ??
- 19. Media? ??? PR ?? ???? ?? ????? ?? ??? ??, ????? ??? ?? <Cointelegraph> <Coindest> <Coinhills> <Bitcoinist>
- 20. ICO Rating Site ?? ICO ?? ?? ???? ????? ???? ?? ??? ?? <Icorating> <Icodrops> <Icobench> <Icorank>
- 21. ???? ?? ? ?? BitcoinTalk, Reddit ? ?? ???? ? ??? ? ?? Coin ?? ???? ?? ?? <Reddit> <Bitcointalk> <Cobak> <Clien>
- 22. Bounty Program <?? ??>???? ??? ??? ?? ???? ??? ?? ??? ??? ?? <Bitcointalk> <Telegram bot> <airdrop site> < airdrop site >
- 23. Coin ????? ?? Coin ?? ???? ?? ???? ?? ?? ??? ???? ??? ?????? ?? ??? ??
- 24. ???? ?? ??, ????? ICO ?? ??, POST ICO ? ?? ??? ????? ???? ??
- 25. Post ICO ?????? ?? ?? ??, Dapp???, ??????, Meetup? ?? ?? <ICON> <Cosmochain> <Airbloc> <TTC>
- 26. ICO ??? Case Study
- 27. ICON ? ICO date : 2017.9.16 - 2017.10.18, ?? ? Industry : Blockchain Infrastructure ? A decentralized network connecting independent blockchains. ? ??? : $ 45,000,000 USD ? ????? 23?, ?? $1,084,642,752 ? ICONex, ICONick, BIA
- 28. Airbloc ? 2018.4.23 - 2018.6.29, ICO ?? ? Computing & Data Storage / Platform ? ????? ?? ??? ???? ? ab180, ?? 4???+ ????? ??? ? Pre 2? ?? 3??? ??, Main ?? ?? ? ? Ethereum, ICON platform
- 29. BlueWhale ? ICO date : 2018.5.24 ¨C 6.23, ICO ?? ? Industry : ?? ?? ? ????? ?????? ??? ?? ???? ??? ? ??? ??? Dapp ?
- 30. weBloc ? 2018.11. TGE ?? ? Industry : Advertising ? Tokenized Advertising Alliance Protocol ? ICON ??? Dapp? ???? Protocol ? ?? ???? ????? ??? ?? Ad Exchange
- 31. PlayerOne ? ICO date : ?? ?? ? Industry :Game / Platform ? a decentralized gamer identity protocol ? ??? ??? EOS??? ?? DApp
- 32. carry ? ICO date : 2018.9 ICO ?? ? Industry : ???? ?? ??? ??? ? Connecting Merchants & Consumers with Blockchain ? ??? - ????? 1,500?
- 33. Cosmochain ? 2018.4.9 - 2018.5.20, ??, SOLD OUT ? Social Media & Communication / Commerce & Retail ? ????? ? ??????? ??? ???? B2C ??? ? $ 5,618,000 USD ? ??? ??? ??? ????? ???ICO ?? ? BCG ??? ???? ?????? & ????? ???? ? ??????? Influencer ?? ????, ??? ? ? ??
- 34. TTC Protocol ? 2018.3.18 - 2018.5.18, ?? ? Social Media & Communication Platform (Ecosystem) ? ?????, ??????? ?????? ???? ? ??? : $ 9,638,000 USD (icorating ????? ? ?) ? DAPP1 tataUFO (1?? SNS), DAPP2 git.eco (??? ? ?? ?)
- 35. STAYGE ? ICO date : ?? ? Industry : Entertainment / Platform ? A blockchain Network for Artist-Fan Ecosystem ? ??? ???? 1?, ??? / ??? Dapp ? 2018. 3Q ??? ?? ??
- 36. Gamexcoin ? ICO date : IEO ? ???? ?? ? ? Industry : Game cryptocurrency ? The Universal game currency ? EOS ????? ??? ?? ?
- 37. AD4TH Insight - http://ad4th.com/ ICOrank - http://www.icorank.co.kr/ weBloc - https://webloc.io deblock - http://www.deblock.co.kr/ ?????!