Icos Sm Presentation [Compatibility Mode]
0 likes178 views
The document discusses key aspects of social media including how social networks and communities have grown in popularity and conversational nature. It notes that social media is dynamic and to keep an eye on encouraging, visually attractive, and engaging content. When taking action on social media, the summary recommends shaping your profile with personality, setting a strategy, testing and engaging with others, and including a link to drive traffic to your site.
1 of 5
Download to read offline
Ad
Recommended
25defevereiro2012 oexpressoJornal O EXPRESSO
油
O documento resume as seguintes informa巽探es:
1) A cidade de Cruz Alta ir叩 instalar 130 containers para coleta seletiva de lixo, substituindo as atuais lixeiras;
2) Os primeiros containers ser達o instalados na regi達o central da cidade em locais estrat辿gicos;
3) Haver叩 containers para lixo seco e 炭mido e eles passar達o por higieniza巽達o di叩ria.Better Living Through Computing Algorithms?
Better Living Through Computing Algorithms?stephtroeth
油
The document discusses the application of algorithms to improve efficiency and problem-solving in everyday tasks, using examples like time management and cooking. It covers various algorithms such as first in, first out, round robin, and critical path method, highlighting their benefits and contexts of use. The speaker, Stephanie Troeth, emphasizes creativity and personal experimentation in applying these algorithms to enhance productivity.MDI: Media Coverage of Minority Groups in the South Caucasus 2004 - 20062004-...
MDI: Media Coverage of Minority Groups in the South Caucasus 2004 - 20062004-...Artur Papyan
油
The document summarizes a study on media coverage of minority groups in Armenia, Azerbaijan and Georgia between 2004-2006. Some key findings were that Azeri media had the lowest coverage of minorities at only 1%, sexual minorities received the least coverage, and minority groups rarely provided their own perspectives and were more likely to be spoken about by others such as government officials. The methodology examined television and print media coverage of ethnic, religious, refugee, disabled and sexual minority groups through content analysis of news programs and newspapers.Web content 2010 social media brand management beyond the buzz and into rea...
Web content 2010 social media brand management beyond the buzz and into rea...The Content Advisory
油
The document discusses the importance of effective social media brand management, emphasizing that it goes beyond traditional advertising by focusing on genuine engagement and data. It dispels three myths related to social media, outlining the need for a comprehensive approach that includes listening, understanding customers, and defining clear roles. Practical case studies illustrate successful brand management, highlighting that size or transparency is not always necessary for impactful social media presence.Demystifying social web
Demystifying social webThe Content Advisory
油
The document discusses demystifying social media and moving beyond hype to practical reality. It outlines that social media is about conversation, not advertising or marketing. It dispels three myths: that social media participants are always positive, there is a single right way to succeed, and social media is just for awareness. It provides three case studies of successful social media use and recommends a three month process for developing a social media program that includes defining goals, roles and processes.Social Media Workshop :Tips and tricks Of Social Media Marketing
Social Media Workshop :Tips and tricks Of Social Media MarketingInteract
油
The document outlines essential tips for effective social media marketing, emphasizing the importance of understanding your current status, goals, budget, and target audience. It suggests creating a distinct online identity, engaging with your audience, and maintaining consistency to build trust and credibility. Additionally, it highlights the need for measuring results and adapting strategies based on audience interactions to ensure successful online marketing.A Quick Guide To Social Media Marketing
A Quick Guide To Social Media MarketingDeb Kennedy
油
This document is a comprehensive guide to social media marketing, emphasizing its importance in engaging customers through compelling content. It outlines key statistics on popular platforms, success factors like educating, engaging, and entertaining audiences, and the concept of Social Media Landing Pages (SMLP) for lead generation. Ultimately, it stresses the priority of addressing customer needs and interests over merely promoting products.Ipsos - Open Thinking Exchange: Social Evolution 2011
Ipsos - Open Thinking Exchange: Social Evolution 2011The Ipsos Open Thinking Exchange
油
The Ipsos Digital Immersion Report (2011) explores the evolution of social media marketing, emphasizing its transition to a normal aspect of marketing and consumer behavior. The report highlights the importance of genuine engagement and continuous conversations between brands and consumers, as well as the need for businesses to adapt to a social media landscape that is rapidly changing. Key predictions include the rise of social disruptors in retail and the increasing value of social currency and human connections in marketing strategies.Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...
Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...Wendy Soucie
油
This document summarizes a presentation about leveraging social media for startups, entrepreneurs and organizations. The presentation discusses common mistakes businesses make with social media, the importance of goals and strategy, and evaluating tools for the right reasons. It also outlines six ways social media can improve business by expanding conversations, developing influencer relationships, and discovering hidden knowledge.Getting down to business with social media
Getting down to business with social mediaAndrew Careaga
油
Getting down to business with social media. The document discusses how social media is a shift in how people discover and share information, rather than just another marketing channel. It provides examples of how companies have successfully used social media platforms like YouTube, Twitter, and Facebook. The presentation emphasizes the importance of researching audiences, developing a social media plan, integrating social media into existing strategies, listening to audiences, and continually providing valuable content. It also discusses how social media will continue evolving with new technologies like location-based services and an "Internet of Things."Your Personal Brand and Social Media
Your Personal Brand and Social MediaScott Brown
油
The document discusses how librarians and information professionals can use social media to build their personal brand. It covers tools like LinkedIn, blogs, and Twitter and how to use them strategically. The key points are to know what your personal brand stands for, leverage social tools to increase your visibility and network, and engage with other users by sharing content and expertise. It emphasizes starting small with social media and having fun with experimenting on different platforms.Smmp10
Smmp10suresh sood
油
This document provides an overview of social media marketing practices. It includes an agenda for a social media marketing course covering topics like Facebook fan marketing, Twitter, social networking, best practices, social graphs, and industry adoption. It discusses concepts like the global village, engagement levels of different activities, and generational trends in social media use. Principles of social influence from social psychology are related to opportunities in social media including reciprocity, consistency, authority, scarcity, and social proof.Sports and Social Media Predictions for 2010
Sports and Social Media Predictions for 2010Jason Peck
油
The document presents predictions for sports and social media in 2010, highlighting the growing importance of social media in engaging fans and enhancing brand visibility. Experts from various fields discuss trends such as the rise of online video and podcasting, the integration of social media strategies, and the unique challenges and opportunities presented to athletes and brands in navigating this dynamic landscape. Overall, it emphasizes the need for brands to adapt their marketing approaches to the evolving digital environment while leveraging real-time metrics for better ROI.Innovation on a Shoestring: Free & Cheap Tools - NCompass Live October 9, 2019
Innovation on a Shoestring: Free & Cheap Tools - NCompass Live October 9, 2019Louise Alcorn
油
The document discusses various free and low-cost tools that can be used for innovation on a shoestring budget, including tools for graphic design, social media management, online learning, research help, project management, and polls/surveys. It cautions that many of these tools have social media components and privacy policies that allow them to collect and share personal information, and that users should be aware of what data they are agreeing to share by using these free services.Introduction to Social Media
Introduction to Social MediaSherrilynne Starkie
油
This document introduces social media and discusses its importance. It defines social media as online activities that integrate technology, social interaction, and sharing of words, pictures, videos and audio. It notes that a third of adults post weekly to social sites and 70% of adults engage with social media. It then discusses different types of social media like social networks, multimedia sharing, blogging and microblogging. The value of blogging is described as encouraging feedback, positioning your brand as an authority, and increasing your reach. A case study demonstrates how social media can be used for search engine optimization, engaging communities, and leadership.Using social media effectively
Using social media effectivelyBryony Taylor
油
The document discusses using social media effectively for an organization called SVUK. It defines social media as tools for communicating on an individual and mass scale, like email and phones. It notes the shift from Web 1.0, where users passively consumed content, to Web 2.0, where users actively generate content. The document provides examples of how SVUK and individuals can use social media platforms like Twitter, YouTube, and 際際滷Share to share information, follow experts, and promote their work. It emphasizes using social media in a way that suits one's personality and strengths.Social marketing analytics
Social marketing analyticsJohn Lovett
油
The document discusses social marketing analytics, a new framework for measuring results in social media. It introduces key concepts like developing goals, objectives, and key performance indicators to measure social marketing tactics and ensure they are aligned with business objectives. The framework provides examples for how to measure objectives like fostering dialog, promoting advocacy, facilitating support, and spurring innovation.Social marketing analytics
Social marketing analyticsJohn Lovett
油
The document introduces a new framework called Social Marketing Analytics for measuring results in social media. It consists of establishing social marketing goals, deriving business objectives from those goals, and identifying key performance indicators to measure success against the objectives. The framework is presented as a way to minimize confusion about the value of social media efforts and deliver tangible results tied to business goals.Isim handouts
Isim handoutsWeekend Nuts
油
The document discusses social entrepreneurship and provides examples. It defines social entrepreneurship as "solving social problems" using entrepreneurial skills. Examples given include AMUL in India and restaurants that employ locals. Social entrepreneurs see problems as opportunities and their ventures can be for-profit, but prioritize social impact over profits. The document also describes the vision for a social enterprise called "Weekend Nuts" that aims to facilitate meaningful weekends for professionals while promoting local businesses and community service. Contact details are provided to learn more about Weekend Nuts or social entrepreneurship in general.Innovation on a Shoestring: Free & Cheap Tools ARSL 2019
Innovation on a Shoestring: Free & Cheap Tools ARSL 2019Louise Alcorn
油
The document discusses the use of free and inexpensive tools for rural and small libraries, highlighting the importance of privacy and terms of service linked to social media platforms. It emphasizes the collection and sharing of personal information by third-party services and provides examples of various online tools for graphic design, event management, and social media engagement. The presentation also includes interactive components such as polls and links to additional resources.Carry on Follow that Llama
Carry on Follow that LlamaGaz Johnson
油
The document discusses the importance of social media for librarians and library staff, emphasizing its role in communication, collaboration, and enhancing libraries' social presence. It outlines various types of social media platforms and offers strategies for improving online engagement while highlighting potential risks associated with social media use. Additionally, it provides examples of how social media has benefited libraries in terms of outreach, promotion, and professional networking.Five marketing trends in 2012
Five marketing trends in 2012Vinish Joshi
油
This document discusses several transformative shifts that are occurring in marketing:
1) Information is becoming abundant and accessible, moving from notions of scarcity to abundance as massive amounts of data are created every day.
2) Consumer behavior and marketing are becoming more knowledge-based as information transforms to useful knowledge.
3) Technology is enabling consumers to be always connected via increased bandwidth and mobile access, impacting industries like e-commerce and entertainment.
4) Relationships are shifting from top-down models to more tribal connections as consumers seek engagement over interruptions and empowerment over control.Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesCorey McPherson Nash
油
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.S O C I A L M E D I A F U T U R E N E W S
S O C I A L M E D I A F U T U R E N E W SRick Hancock
油
The document discusses the rise of social media journalism and how it differs from traditional journalism. Social media journalism is multi-centered, with news coming from many sources; exclusively digital; and those reporting the news do not always view themselves as journalists. It is less expensive to produce than traditional media. Social media is based on interactivity and trust between users in online communities, whereas traditional media outlets do not interact in the same shared spaces. The bottom line is that journalism has and continues to be based on building trust with audiences.Stefano Mizzella - Engage - International Forum on E20 - E20Camp
Stefano Mizzella - Engage - International Forum on E20 - E20CampInternational Forum on Enterprise 2.0
油
This document outlines a 10 step engagement strategy for businesses. The steps are: 1) listen and take action, 2) choose the right metrics, 3) identify a social object, 4) define business objectives, 5) find a simple idea, 6) design a playful engagement, 7) create a social media plan, 8) create a social CRM strategy, 9) define a social media policy, and 10) don't think as a lovemark. The strategy is meant to help businesses better engage participants and co-creators through social interactions rather than viewing people as mere consumers.Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps Stefano Mizzella
油
This document outlines a 10 step engagement strategy for businesses. The steps are: 1) listen and take action, 2) choose the right metrics, 3) identify a social object, 4) define business objectives, 5) find a simple idea, 6) design a playful engagement, 7) create a social media plan, 8) create a social CRM strategy, 9) define a social media policy, and 10) don't think as a lovemark. The strategy is meant to help businesses better engage participants and co-creators through social interactions rather than viewing people as mere consumers.Social Media Masterclass Engage Group
Social Media Masterclass Engage Group tokes
油
The document discusses the significance of social media in enhancing employee engagement, emphasizing that successful engagement is user-centered and should be measurable. It outlines various benefits of social media, such as improved communication, increased productivity, and better talent management, while also addressing barriers to adoption. The implementation of social media requires audience research, strategic planning, and continuous evolution, encouraging organizations to actively participate and engage authentically in the social media landscape.Developing Social Media Strategies
Developing Social Media StrategiesDon Martelli
油
The document provides guidance on developing effective social media strategies. It recommends starting with discovery of the target audience and their perceptions, then defining insights and key messages. The strategy should develop by selecting platforms, teams, and influencers, and deliver content while continuing to listen, learn, and engage the community. The goal is to participate in online conversations and build relationships, rather than simply marketing to customers, by providing value and joining discussions about one's business.More Related Content
Similar to Icos Sm Presentation [Compatibility Mode] (20)
Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...
Social Media for Startups, Entrepreneurs and Organizations | Madison Public L...Wendy Soucie
油
This document summarizes a presentation about leveraging social media for startups, entrepreneurs and organizations. The presentation discusses common mistakes businesses make with social media, the importance of goals and strategy, and evaluating tools for the right reasons. It also outlines six ways social media can improve business by expanding conversations, developing influencer relationships, and discovering hidden knowledge.Getting down to business with social media
Getting down to business with social mediaAndrew Careaga
油
Getting down to business with social media. The document discusses how social media is a shift in how people discover and share information, rather than just another marketing channel. It provides examples of how companies have successfully used social media platforms like YouTube, Twitter, and Facebook. The presentation emphasizes the importance of researching audiences, developing a social media plan, integrating social media into existing strategies, listening to audiences, and continually providing valuable content. It also discusses how social media will continue evolving with new technologies like location-based services and an "Internet of Things."Your Personal Brand and Social Media
Your Personal Brand and Social MediaScott Brown
油
The document discusses how librarians and information professionals can use social media to build their personal brand. It covers tools like LinkedIn, blogs, and Twitter and how to use them strategically. The key points are to know what your personal brand stands for, leverage social tools to increase your visibility and network, and engage with other users by sharing content and expertise. It emphasizes starting small with social media and having fun with experimenting on different platforms.Smmp10
Smmp10suresh sood
油
This document provides an overview of social media marketing practices. It includes an agenda for a social media marketing course covering topics like Facebook fan marketing, Twitter, social networking, best practices, social graphs, and industry adoption. It discusses concepts like the global village, engagement levels of different activities, and generational trends in social media use. Principles of social influence from social psychology are related to opportunities in social media including reciprocity, consistency, authority, scarcity, and social proof.Sports and Social Media Predictions for 2010
Sports and Social Media Predictions for 2010Jason Peck
油
The document presents predictions for sports and social media in 2010, highlighting the growing importance of social media in engaging fans and enhancing brand visibility. Experts from various fields discuss trends such as the rise of online video and podcasting, the integration of social media strategies, and the unique challenges and opportunities presented to athletes and brands in navigating this dynamic landscape. Overall, it emphasizes the need for brands to adapt their marketing approaches to the evolving digital environment while leveraging real-time metrics for better ROI.Innovation on a Shoestring: Free & Cheap Tools - NCompass Live October 9, 2019
Innovation on a Shoestring: Free & Cheap Tools - NCompass Live October 9, 2019Louise Alcorn
油
The document discusses various free and low-cost tools that can be used for innovation on a shoestring budget, including tools for graphic design, social media management, online learning, research help, project management, and polls/surveys. It cautions that many of these tools have social media components and privacy policies that allow them to collect and share personal information, and that users should be aware of what data they are agreeing to share by using these free services.Introduction to Social Media
Introduction to Social MediaSherrilynne Starkie
油
This document introduces social media and discusses its importance. It defines social media as online activities that integrate technology, social interaction, and sharing of words, pictures, videos and audio. It notes that a third of adults post weekly to social sites and 70% of adults engage with social media. It then discusses different types of social media like social networks, multimedia sharing, blogging and microblogging. The value of blogging is described as encouraging feedback, positioning your brand as an authority, and increasing your reach. A case study demonstrates how social media can be used for search engine optimization, engaging communities, and leadership.Using social media effectively
Using social media effectivelyBryony Taylor
油
The document discusses using social media effectively for an organization called SVUK. It defines social media as tools for communicating on an individual and mass scale, like email and phones. It notes the shift from Web 1.0, where users passively consumed content, to Web 2.0, where users actively generate content. The document provides examples of how SVUK and individuals can use social media platforms like Twitter, YouTube, and 際際滷Share to share information, follow experts, and promote their work. It emphasizes using social media in a way that suits one's personality and strengths.Social marketing analytics
Social marketing analyticsJohn Lovett
油
The document discusses social marketing analytics, a new framework for measuring results in social media. It introduces key concepts like developing goals, objectives, and key performance indicators to measure social marketing tactics and ensure they are aligned with business objectives. The framework provides examples for how to measure objectives like fostering dialog, promoting advocacy, facilitating support, and spurring innovation.Social marketing analytics
Social marketing analyticsJohn Lovett
油
The document introduces a new framework called Social Marketing Analytics for measuring results in social media. It consists of establishing social marketing goals, deriving business objectives from those goals, and identifying key performance indicators to measure success against the objectives. The framework is presented as a way to minimize confusion about the value of social media efforts and deliver tangible results tied to business goals.Isim handouts
Isim handoutsWeekend Nuts
油
The document discusses social entrepreneurship and provides examples. It defines social entrepreneurship as "solving social problems" using entrepreneurial skills. Examples given include AMUL in India and restaurants that employ locals. Social entrepreneurs see problems as opportunities and their ventures can be for-profit, but prioritize social impact over profits. The document also describes the vision for a social enterprise called "Weekend Nuts" that aims to facilitate meaningful weekends for professionals while promoting local businesses and community service. Contact details are provided to learn more about Weekend Nuts or social entrepreneurship in general.Innovation on a Shoestring: Free & Cheap Tools ARSL 2019
Innovation on a Shoestring: Free & Cheap Tools ARSL 2019Louise Alcorn
油
The document discusses the use of free and inexpensive tools for rural and small libraries, highlighting the importance of privacy and terms of service linked to social media platforms. It emphasizes the collection and sharing of personal information by third-party services and provides examples of various online tools for graphic design, event management, and social media engagement. The presentation also includes interactive components such as polls and links to additional resources.Carry on Follow that Llama
Carry on Follow that LlamaGaz Johnson
油
The document discusses the importance of social media for librarians and library staff, emphasizing its role in communication, collaboration, and enhancing libraries' social presence. It outlines various types of social media platforms and offers strategies for improving online engagement while highlighting potential risks associated with social media use. Additionally, it provides examples of how social media has benefited libraries in terms of outreach, promotion, and professional networking.Five marketing trends in 2012
Five marketing trends in 2012Vinish Joshi
油
This document discusses several transformative shifts that are occurring in marketing:
1) Information is becoming abundant and accessible, moving from notions of scarcity to abundance as massive amounts of data are created every day.
2) Consumer behavior and marketing are becoming more knowledge-based as information transforms to useful knowledge.
3) Technology is enabling consumers to be always connected via increased bandwidth and mobile access, impacting industries like e-commerce and entertainment.
4) Relationships are shifting from top-down models to more tribal connections as consumers seek engagement over interruptions and empowerment over control.Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesCorey McPherson Nash
油
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.S O C I A L M E D I A F U T U R E N E W S
S O C I A L M E D I A F U T U R E N E W SRick Hancock
油
The document discusses the rise of social media journalism and how it differs from traditional journalism. Social media journalism is multi-centered, with news coming from many sources; exclusively digital; and those reporting the news do not always view themselves as journalists. It is less expensive to produce than traditional media. Social media is based on interactivity and trust between users in online communities, whereas traditional media outlets do not interact in the same shared spaces. The bottom line is that journalism has and continues to be based on building trust with audiences.Stefano Mizzella - Engage - International Forum on E20 - E20Camp
Stefano Mizzella - Engage - International Forum on E20 - E20CampInternational Forum on Enterprise 2.0
油
This document outlines a 10 step engagement strategy for businesses. The steps are: 1) listen and take action, 2) choose the right metrics, 3) identify a social object, 4) define business objectives, 5) find a simple idea, 6) design a playful engagement, 7) create a social media plan, 8) create a social CRM strategy, 9) define a social media policy, and 10) don't think as a lovemark. The strategy is meant to help businesses better engage participants and co-creators through social interactions rather than viewing people as mere consumers.Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps Stefano Mizzella
油
This document outlines a 10 step engagement strategy for businesses. The steps are: 1) listen and take action, 2) choose the right metrics, 3) identify a social object, 4) define business objectives, 5) find a simple idea, 6) design a playful engagement, 7) create a social media plan, 8) create a social CRM strategy, 9) define a social media policy, and 10) don't think as a lovemark. The strategy is meant to help businesses better engage participants and co-creators through social interactions rather than viewing people as mere consumers.Social Media Masterclass Engage Group
Social Media Masterclass Engage Group tokes
油
The document discusses the significance of social media in enhancing employee engagement, emphasizing that successful engagement is user-centered and should be measurable. It outlines various benefits of social media, such as improved communication, increased productivity, and better talent management, while also addressing barriers to adoption. The implementation of social media requires audience research, strategic planning, and continuous evolution, encouraging organizations to actively participate and engage authentically in the social media landscape.Developing Social Media Strategies
Developing Social Media StrategiesDon Martelli
油
The document provides guidance on developing effective social media strategies. It recommends starting with discovery of the target audience and their perceptions, then defining insights and key messages. The strategy should develop by selecting platforms, teams, and influencers, and deliver content while continuing to listen, learn, and engage the community. The goal is to participate in online conversations and build relationships, rather than simply marketing to customers, by providing value and joining discussions about one's business.Stefano Mizzella - Engage - International Forum on E20 - E20Camp
Stefano Mizzella - Engage - International Forum on E20 - E20CampInternational Forum on Enterprise 2.0
油
Icos Sm Presentation [Compatibility Mode]
- 1. 09/06/2010 SOCIAL MEDIA Social Media World Community, networking, WOM and conversation are not new concepts. Social Networks,Publish, Photo, Audio, Video, Microblogging, Livecasting, Virtual Worlds, Gaming, Productivity Applications, Aggregators, RSS, Search, Mobile and Interpersonal Interpersonal. 1
- 2. 09/06/2010 Social Networks Popularity Constant growing community & Conversational Nature 2
- 3. 09/06/2010 Life is dynamic so too is Social Media Keep an eye on: Encouraging Visually Attractive Vi ll Att ti Engaging Current Consistent ideas and goals Informative Casual Both? 3
- 4. 09/06/2010 Taking Action Shape your profile Personality element Do not limit the usage of SNWs/SM to one person Set a strategy & an agenda Do not start without strategy Test, listen, engage & learn Think before clicking on send send Participate The Message Content Tone Social engagement l And Dont forget the link! chance to win more traffic to your site. 4
- 5. 09/06/2010 5