Ideas and notes on evaluation question 1
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The document discusses conventions used in media products and evaluates how the student's music video did or did not follow certain conventions. It examines Laura Mulvey's male gaze theory and how shots in the video only somewhat followed this convention by having one twirling shot of the covered up artist. Carol Vernallis' convention of structuring editing based on the song's beat was closely followed. Andrew Goodwin's conventions of having the artist look at the camera and repetition of locations were also adopted for the up-beat urban pop genre video. The student's video can be considered a "disjuncture video" as it did not follow a narrative and locations/costumes did not have cohesion.
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Question 1
Question 1bushra98
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The music video uses Vernallis's theory of editing to the beat through jump cuts that match the rhythm, especially during the chorus. It also applies elements of Goodwin's theory such as dressing the artist in bright, modern pop style clothing to fit the genre and using a narrative storyline that illustrates the lyrics. Influences include other pop music videos with similar storylines, like Want U Back by Cher Lloyd, about regretting a breakup when trying to get an ex back.Question 1 Evaluation
Question 1 Evaluationkategardner9
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This document discusses how the media product challenges conventions of pop music genres. It uses a continuous storyline and voyeuristic shots inspired by Britney Spears' "Baby One More Time" music video. The digipac design with consistent backgrounds fits more with R&B than pop. Split screens and mirroring images in the music video also challenge pop conventions. T-shirt designs refer to lyrics in the debut song and graffiti backgrounds in videos and products make the artist recognizable.Evaluation activity 1
Evaluation activity 1kreeve98
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This document contains 9 examples of shots from various music videos that demonstrate different techniques used in real music videos. The shots show things like linking lyrics to visuals, representing the artist in a way the record label would want, illustrating the music genre, demonstrating intertextual references, and showing the use of camerawork, lighting, mise-en-scene, cutting techniques between shots, and natural acting. The examples are analyzed and explained in terms of how they employ techniques seen in other professional music videos.Video evaluation question
Video evaluation questionSaskia Healy
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The document discusses how the media product develops and challenges conventions of real music videos. It agrees with Andrew Godwin's theory that music videos often demonstrate genre characteristics and have a relationship between music and visuals. The video includes intertextual references to other music videos and follows conventions of the record label. It portrays the protagonist in stereotypical urban settings but also challenges expectations by showing him appreciating nature, contrasting locations to leave more impact.Our own theory of music videos
Our own theory of music videosksinghmedia
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The document outlines three common guidelines for music videos based on the analysis of many videos:
1) The main artist is the focus of the camera and portrayed in a flattering light to inspire viewers.
2) The main artist is often seen performing the song by singing, playing an instrument, or dancing.
3) Female artists' videos sometimes portray sexualized relationships and clothing to appeal to different audiences, employing theories of the male gaze.Presentation evaluation 4 littleladies1
Presentation evaluation 4 littleladies1vgeorgiou
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The music video incorporates several conventions of Goodwin's music video theory. It synchronizes lyrics and visuals by showing the artist representing lyrics like "I'll be superman." It also edits to the beat of the music. The narrative depicts a troubled relationship, with the character singing about his girlfriend pushing him away by cheating on him. While not using sexualized voyeurism, it employs past memories through the artist filming his love interest. Overall, the video aims to follow R&B conventions by using a black male artist portraying a smooth but troubled character in the vein of artists like Trey Songz, Jason Derulo, and Ne-Yo.Types of music videos
Types of music videosUrrwa
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Performance music videos focus on showing the artist performing on stage. They mainly feature rock and pop artists promoting themselves and their identity to fans. Performance videos are generally cheaper to produce than narrative or conceptual videos since they do not require elaborate sets or locations, just a suitable place to film the performance. However, performance videos can sometimes lack creativity or become boring compared to other styles.Evaluation question 1
Evaluation question 1Cara Griffin
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The document discusses various techniques and elements that are commonly used in mainstream music videos. These include crowd shots, lip syncing, black and white effects, lyrics on screen, close-ups of the artist's face, mirror effects, use of green screen, split screen effects, bright lights and strobe effects, dancing, and magazine advertisements. The document provides examples of popular music videos that have used these different techniques and elements.Technical Codes in Music Videos
Technical Codes in Music VideosHélène Galdin-O'Shea
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The document discusses various technical codes used in music videos, including camerawork, editing, and the use of color. It notes that camera angles, shots, and movement can impact meaning. Fast cutting is common to ensure multiple viewings. Editing may also incorporate digital effects. Color is sometimes used deliberately, such as the transition from black and white to color propelling the narrative. Iconography of the artist, genre, or director helps with audience recognition. Music videos are important for constructing and maintaining an artist's image over time through reinforcing or changing their persona. Managing an artist's image transition may require exposure through a new video and other means.Parody In Music Videos
Parody In Music VideosDanielleJoshua24
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Parody music involves changing or copying lyrics and musical ideas from existing well-known songs in a humorous way. Examples include barelypolitical's parody of "Love The Way You Lie" by Eminem and Rihanna, as well as Eminem's own parodies sometimes mocking other artists or celebrity culture.Different types and styles of music videos
Different types and styles of music videosshazreh_shahzad
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There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.Question 1
Question 1CharlieJones96
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This document discusses an evaluation of a music video project. It introduces two characters, Mini Brolin and Charlie, that were created to add humor and personality to the evaluation. Links are provided to view animations of the characters. The evaluation discusses conventions used in breakbeat music videos and how the project employed lighting, editing techniques, and themes to represent the genre. It also examines how the project challenged stereotypes often seen in music videos by focusing on fun rather than things like drugs or sex and making the main character self-aware rather than cool.Music video research and intertextuality
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An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.ukDifferent Types And Styles Of Music Videos
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Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.Evaluation activity 1
Evaluation activity 1kreeve98
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This document contains 9 examples of shots from various music videos that demonstrate different techniques used in real music videos. These include shots that: 1) link lyrics to visuals, 2) represent the artist in a way the record company would want, 3) illustrate the music genre, 4) show intertextual references, 5) demonstrate camera work, 6) use lighting techniques, 7) employ mise-en-scene, and 8) demonstrate influences from other music videos through techniques like jump cuts or actors behaving naturally between takes. Each example shot is described and analyzed in terms of how it fits the stated technique.Evaluation question 1
Evaluation question 1LaurenHuntMedia
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Our music video uses and develops several forms and conventions of real music videos:
1) It tells a narrative story through its lyrics and visuals like other narrative music videos.
2) It includes some close-ups of the artist but fewer than typical, unintentionally challenging that convention.
3) The lyrics and visuals are well-matched, following the key convention of relating the two.Evaluation 1
Evaluation 1burge001
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The document discusses conventions in music videos that the author analyzed in multiple real music videos in order to make their own music video as realistic as possible. It examines common techniques seen in music videos related to camera shots, mis-en-scene, editing, and how these elements are used to appeal to target audiences and are typical of the genre. Specific techniques and examples mentioned include the artist breaking the fourth wall and making eye contact with the camera, varying locations and lighting dependent on the style of music, and editing pace matching the tempo of the song.Forms and Conventions
Forms and ConventionsGreenshaw High School
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The document discusses the forms and conventions of music videos and how the author's media product both uses and challenges some of these conventions. It explains that the product sticks to conventions like setting the video at a house party, using props associated with partying, and synchronous editing. However, it also challenges conventions by letting the band portray themselves authentically rather than how a record label would want, including mistakes in lyrics, and shooting at night rather than day.How have you used, developed or challenged forms and conventions of real life...
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1. The document analyzes how the music video for the song "London" uses and challenges conventions of real-life music video products based on Goodwin's five components of a music video.
2. These components include lyrics and visuals having a link, voyeurism, star image, being intertextual, and maintaining genre identity.
3. For the "London" music video, conventions like amplification of lyrics and short narrative were used, while others like heavy sexualization and solely featuring the artist were challenged.Common Representations 
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The document analyzes Andrew Goodwin's music video theory by applying it to Olly Murs' music video for "Heart Skips a Beat". It finds:
1) A match between the lyrics and visuals in the video.
2) A relationship between the music and visuals that cuts between drums playing and the artists.
3) Genre characteristics like casual clothing, dancing, and bright locations that represent the pop genre of the song.
4) Frequent looks at the camera to connect with viewers.
5) Promotion of the artist through branding and appealing to a young audience.Question 1 (done)
Question 1 (done)elliot46
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This document discusses how a media production adheres to and challenges established theories of media. It analyzes the production's use of Goodwin's theory of linking music and visuals through techniques like showing a character playing guitar during a solo. It also discusses application of Todorov's narrative theory through plot points like a character helping another overcome sadness. While many conventions are followed, some are challenged, like not showing what initially caused the character's sadness. Comparisons are made to the music video for "Wake Me Up When September Ends" and how both productions similarly apply and adapt media theories.Different styles of music video
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There are several different styles of music videos. Performance videos focus solely on the artist performing, using various camera angles without any narrative. Narrative videos tell a story through performance and additional scenes. Cameo videos feature other artists or celebrities making appearances alongside the main artist. Notion of looking videos show the audience watching or observing the actions of the artist or other characters.In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...Helen Bargmann
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This document discusses how a media product uses, develops, and challenges conventions of real media. It focuses on a music video project. The student researched conventions of alternative rock music videos, including focusing on the band's star image and including elements of narrative and performance. While following these conventions, the student altered them somewhat, such as using a separate actress for the narrative instead of the singer. The student also challenged conventions by including a same-sex relationship in the narrative, which is rarely portrayed in music videos.Performance narrative concept
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The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.Evaluation q2
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The document discusses how a student's music video project for the song "Bust Your Windows" by Jazmine Sullivan both follows and challenges conventions of real R&B music videos. It follows conventions through its locations, focus on the singer's image with close-up shots, and narrative structure. However, it also challenges conventions by having the singer wear casual clothes instead of being half-naked, and using a prop of burning a heart to portray emotion rather than just body language. The accompanying CD booklet also follows real media conventions to make the overall project seem authentic.Olly murs
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1) Olly Murs is portrayed as happy and energetic in his music video for "Thinking About Me" through the use of close-ups and shots of him dancing and being upbeat.
2) The video follows common pop music video conventions by having a theme of love and memories, shown through the use of pictures representing memories.
3) It is set in bright, cheerful locations that match the upbeat tempo of the song, as is typical for pop music videos.Music videos basics
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The document discusses different categories of music videos including performance, conceptual, and narrative styles. Performance videos focus on the artist performing, conceptual videos are based on an idea rather than performance, and narrative videos tell a story. Popular genres like pop often use narrative styles while rock may use conceptual or performance. Examples are provided for each category to illustrate their distinguishing characteristics.Evaluation Q1
Evaluation Q1korima123
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The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.Evaluation1 
Evaluation1 Hollie Merrick
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The document analyzes how the media producer's music video product uses and challenges conventions of the music video genre. It discusses 13 conventions the product used, such as close-ups, visual representations of lyrics, and themes of looking. It also discusses 8 conventions that were challenged, including sexualization of the female body, camera movement, and dance routines. The document then discusses how the producer researched conventions of pop music videos and album ads to develop their product while making it unique.More Related Content
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There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.Question 1
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This document discusses an evaluation of a music video project. It introduces two characters, Mini Brolin and Charlie, that were created to add humor and personality to the evaluation. Links are provided to view animations of the characters. The evaluation discusses conventions used in breakbeat music videos and how the project employed lighting, editing techniques, and themes to represent the genre. It also examines how the project challenged stereotypes often seen in music videos by focusing on fun rather than things like drugs or sex and making the main character self-aware rather than cool.Music video research and intertextuality
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This document contains 9 examples of shots from various music videos that demonstrate different techniques used in real music videos. These include shots that: 1) link lyrics to visuals, 2) represent the artist in a way the record company would want, 3) illustrate the music genre, 4) show intertextual references, 5) demonstrate camera work, 6) use lighting techniques, 7) employ mise-en-scene, and 8) demonstrate influences from other music videos through techniques like jump cuts or actors behaving naturally between takes. Each example shot is described and analyzed in terms of how it fits the stated technique.Evaluation question 1
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1) It tells a narrative story through its lyrics and visuals like other narrative music videos.
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The document discusses the forms and conventions of music videos and how the author's media product both uses and challenges some of these conventions. It explains that the product sticks to conventions like setting the video at a house party, using props associated with partying, and synchronous editing. However, it also challenges conventions by letting the band portray themselves authentically rather than how a record label would want, including mistakes in lyrics, and shooting at night rather than day.How have you used, developed or challenged forms and conventions of real life...
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2. These components include lyrics and visuals having a link, voyeurism, star image, being intertextual, and maintaining genre identity.
3. For the "London" music video, conventions like amplification of lyrics and short narrative were used, while others like heavy sexualization and solely featuring the artist were challenged.Common Representations
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This document discusses common representations found in pop music videos. It identifies narratives about relationships, close-up camera shots of artists, and consistent styles as typical representations. Specific examples like Taylor Swift's "We Are Never Ever Getting Back Together" depicting a relationship breakup are provided. The document also discusses linking visuals to lyrics, using shots that reference song lyrics. Camera techniques like voyeurism seen in Rihanna's "Work" video are described as common representations aimed at attracting audiences. Finally, the document notes it will incorporate these representations like linking visuals and lyrics in its own student-created pop music video.Andrew analysis Olly Murs
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The document analyzes Andrew Goodwin's music video theory by applying it to Olly Murs' music video for "Heart Skips a Beat". It finds:
1) A match between the lyrics and visuals in the video.
2) A relationship between the music and visuals that cuts between drums playing and the artists.
3) Genre characteristics like casual clothing, dancing, and bright locations that represent the pop genre of the song.
4) Frequent looks at the camera to connect with viewers.
5) Promotion of the artist through branding and appealing to a young audience.Question 1 (done)
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This document discusses how a media production adheres to and challenges established theories of media. It analyzes the production's use of Goodwin's theory of linking music and visuals through techniques like showing a character playing guitar during a solo. It also discusses application of Todorov's narrative theory through plot points like a character helping another overcome sadness. While many conventions are followed, some are challenged, like not showing what initially caused the character's sadness. Comparisons are made to the music video for "Wake Me Up When September Ends" and how both productions similarly apply and adapt media theories.Different styles of music video
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The document discusses how a student's music video project for the song "Bust Your Windows" by Jazmine Sullivan both follows and challenges conventions of real R&B music videos. It follows conventions through its locations, focus on the singer's image with close-up shots, and narrative structure. However, it also challenges conventions by having the singer wear casual clothes instead of being half-naked, and using a prop of burning a heart to portray emotion rather than just body language. The accompanying CD booklet also follows real media conventions to make the overall project seem authentic.Olly murs
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1) Olly Murs is portrayed as happy and energetic in his music video for "Thinking About Me" through the use of close-ups and shots of him dancing and being upbeat.
2) The video follows common pop music video conventions by having a theme of love and memories, shown through the use of pictures representing memories.
3) It is set in bright, cheerful locations that match the upbeat tempo of the song, as is typical for pop music videos.Music videos basics
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Evaluation Q1
Evaluation Q1korima123
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The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.Evaluation1
Evaluation1 Hollie Merrick
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The document analyzes how the media producer's music video product uses and challenges conventions of the music video genre. It discusses 13 conventions the product used, such as close-ups, visual representations of lyrics, and themes of looking. It also discusses 8 conventions that were challenged, including sexualization of the female body, camera movement, and dance routines. The document then discusses how the producer researched conventions of pop music videos and album ads to develop their product while making it unique.Evaluation question 1- music video
Evaluation question 1- music videolozsheriston
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This document discusses the development of a music video for the band The Libertines. It summarizes how the creators followed conventions from existing Libertines music videos and indie music video styles more broadly, while also experimenting with some new elements. They incorporated locations, actors, lighting, editing techniques, and clothing styles seen in other Libertines videos to maintain similarities, but also explored unusual locations and a narrative storyline focused on a couple. The goal was to represent the band's style and appeal to young audiences while putting an original spin on typical music video conventions.Erik question 1
Erik question 1Erik-Reis
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The document discusses music video conventions and how they were applied in a student's music video. It summarizes Andrew Goodwin's theory about the different purposes of music videos, including illustration, amplification, and disjuncture. The student's video aimed for amplification by having some images link to lyrics while adding deeper meaning. Examples are provided. Laura Mulvey's male gaze theory is discussed, and how the student avoided objectifying the female singer. Carol Vernallis' work on editing in music videos is also cited. The student's video included jump cuts, edits, and effects. Additional conventions like looking at the camera were followed. Conventions were also considered for the student's ancillary work like the digipak and advert.Evaluation question 1
Evaluation question 1bonniemassey
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The document analyzes a music video created for an advanced portfolio project. It examines how the video supports and challenges conventions of the pop genre through aspects like color, costume, lighting, shot types, editing, narrative, and locations. Key conventions that were supported include bright colors, fashionable clothing, studio lighting, fast editing to match the beat. The video challenged conventions by having a narrative focused on bullying rather than romance and less revealing/natural costumes and makeup aimed at a younger audience.Nhadia presentation 7i9789i78
Nhadia presentation 7i9789i78nhadia1234
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The document discusses how the student's music video challenges conventions of real music videos through its use of disjuncture, where the video has nothing to do with the song lyrics. It also discusses how the video follows theories of the male gaze in its framing of the female artist and focus on her appearance. Finally, it discusses how the video aligns with Carol Vernallis' theory through its editing, camera movements, narrative elements, and diegetic features like movement to the beat of the music.Media evaluation question1
Media evaluation question1laurenabigail5
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Our music promotional package uses and develops existing conventions. We researched girl groups like Fifth Harmony and Little Mix to understand conventions. Our music video is a performance style featuring close-ups, as this format is most common in the genre. We incorporate theories of star presence and relatable characters. Location and costumes reference other artists to appear conventional. The digipak and poster continue themes seen in the video through imagery and fonts to maintain consistency across the promotional materials.A2 question 1
A2 question 1chathuriK
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- The document discusses the conventions of funk music videos and how the author's group's music video both uses and challenges some of those conventions.
- Their video follows funk conventions like having a performance-based form and including dancing, but challenges conventions by not including the artist and having the women dress more conservatively.
- The video also challenges Laura Mulvey's "male gaze" theory by not objectifying or sexualizing the women.Question 4 powerpoint - CONVENTIONS
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The document discusses conventions in the indie music genre and how the creators of a promotional package for a musician followed and subverted conventions. It aimed to appeal to its target 16-30 year old audience by using conventions of existing successful artists like Arctic Monkeys and The 1975 as inspiration for the narrative, costume, and other elements of the music video. However, it also tried to make the package unique by subverting some conventions and developing its own brand identity for the artist through elements like customizing his guitar. Performance shots were included to link back to the narrative and convey the artist's emotions, while also portraying him as a professional musician.Q1 Evaluation
Q1 Evaluationcrouchybum
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This document summarizes how the media product challenges conventions of the indie rock genre. It discusses how the music video was filmed in rural environments rather than typical urban settings. It also analyzes how the costumes conform to indie rock fashion trends like dark colors, skinny jeans, and leather jackets. The document evaluates how the video uses techniques like close-up shots and black and white editing consistent with other indie rock music videos. Finally, it examines how the video aligns with several aspects of Goodwin's music video theory, such as relating visuals to lyrics and synchronizing music and visuals.Evaluation - Question 1
Evaluation - Question 1Tom Ibbott
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The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.Evaluation Task 1 
Evaluation Task 1 claudiakaye
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Our music video uses and challenges some conventions of the genre. It uses common camera shots and editing techniques like cutaways that match the lyrics and beat of the song. However, it also uses some unconventional elements like slow motion and transitions between color and black and white. The narrative and performance sections are kept strongly separate, using different costumes and color/black and white to distinguish them, which challenges the norm of tightly linking the two. This is done to emphasize the relatable narrative over the performance, in order to help a new artist build a fanbase by connecting with audiences.Question 1
Question 1rachelgascoignex
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The document discusses how a media project used, developed, and challenged conventions of real media products across three creations: a music video, album artwork, and website.
For the music video, conventions like costume, lighting and camerawork from artists like AlunaGeorge and Katy B were used, but ideas were also developed upon and influences from pop artists like Ariana Grande were incorporated to challenge conventions.
The album artwork was inspired by Demi Lovato's simplicity but also linked to the music video's narrative. Fonts and layout drew from Jessie Ware while including an original logo.
Key information, aesthetics, and features from Katy B and Jessie Ware's websites were used,Evaluation Question 1
Evaluation Question 1eviemay27
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In what ways does your media product use, develop or challenge forms and conventions of real media products?Evaluation question 1.
Evaluation question 1.macdavidc10
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The document discusses the development of a music video project. It describes various scenes and how they further the narrative and artist's point of view. Inspiration was drawn from other artists' music videos and styles but the project aims to create a unique style. Photoshoots were used to develop the artist's image over time, incorporating influences from celebrities like Selena Gomez. The website draws from other artist sites but includes innovative elements like a live Instagram feed. Research on point-of-view music videos informed the project's focus on the artist's experience through their eyes.Evaluation question 1
Evaluation question 1Jake Lloyd
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Media evaluation question 1 describing the ways in which my media products use, develop or challenge the conventions of real media products.Presentation1q1
Presentation1q1Emzj12
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The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.Question1 (1)
Question1 (1)anishahussain
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The document analyzes how the media product challenges and develops conventions of real music videos. It finds that the media product develops conventions through synchronized pacing of shots to the song, using a variety of shot types and locations, and creative shots. However, it also challenges conventions through simpler lighting and costumes, fewer locations and narrative elements compared to some videos. Overall, the analysis finds the media product both develops and challenges conventions in different music videos.Recovered file 1
Recovered file 1jaystarzy
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Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip-hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualized imagery but aims to challenge typical objectification of women. Elements like lighting, camera angles, editing, and representation of gender draw from examples like "Miss Independent" while updating representations. The analysis considers how conventions were both followed and updated to resonate with audiences.Recovered file 3
Recovered file 3jaystarzy
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Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualization of women but aims to challenge stereotypical objectification. Elements like lighting, camera angles, editing, and representation of the female actor are used to relate to but also push boundaries from typical music video tropes. Analysis of genre conventions and application of film theories helped inform the projects' approaches.More from carinaandre (7)
Evaluation question 3
Evaluation question 3carinaandre
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The document describes the various media technologies used at different stages of creating a music video project. In the research stage, the author used Wikipedia, YouTube, and Blogger to research artists, music videos, and organize findings. In planning, YouTube and fan forums were used to explore genres and audiences. A timetoast was used to plan the filming schedule. During construction, cameras, flip cameras, and a Twitter were used to film and update teachers. MACs were used to review footage. Final Cut Pro was used to edit the video, adding effects and a voiceover. For evaluation, Camtasia, Final Cut Pro, screenshots, Prezi, and ºÝºÝߣshare were used to create questions, with a blog used tofdgfdgfdgdfgddfgd
fdgfdgfdgdfgddfgdcarinaandre
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The student used a wide range of media technologies throughout the construction, research, planning, and evaluation stages of their media project. These included blogs, YouTube, Google, social media, cameras, editing software, and more. Blogger was used as a diary to document learning and progress. Google, YouTube and social media were researched inspiration and ideas. Cameras were used to film footage and take photos. Software like Final Cut Pro, Photoshop, Camtasia were used to edit videos, create graphics, and record presentations. Various technologies were leveraged at each stage to create, develop, organize, and demonstrate their work.Presentation1
Presentation1carinaandre
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The document discusses various media technologies used during the planning, research, and production stages of a project. These included video cameras, still cameras, flip cameras, blogs, YouTube, Google, Camtasia, Final Cut Pro, and Photoshop. Blogs were used like diaries to document the process chronologically. YouTube provided music videos for inspiration and research. Final Cut Pro allowed editing of multiple tracks at once to sync footage. Photoshop was used to design promotional materials like magazine ads and CD covers.Question 2 - Evaluation Question
Question 2 - Evaluation Questioncarinaandre
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The document discusses how the video and ancillary texts for a music project effectively link together through shared visual elements. It describes how the black and white color scheme in the early part of the video carries through to the album cover and advert. Roses featured prominently in the video also appear on a wall shown. Red lipstick worn by the artist ties the video and album cover together, while red font connects to the color scheme on the advert. The video, texts and clothing were designed to appeal to the target 16-20 year old audience through an urban style with graffiti fonts, printed sweatshirts and urban locations.The do’s and don’t’s of design work
The do’s and don’t’s of design workcarinaandre
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The document provides guidelines for design work, including dos and don'ts. The dos include sticking to a maximum of two fonts that go well together, using a maximum of three colors, ensuring photos are clear and properly sized, and following the rule of thirds for composition. Required information to include is the barcode, date, copyright, title, artist, record company, and websites. The don'ts are to avoid unnecessary effects, stretching images, placing text over faces, using fonts just because you like them, and putting photos on every panel if it doesn't look good.Final pitch
Final pitchcarinaandre
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Group 23 proposes a music video for Ellie Goulding's "You, My Everything" featuring the artist "Karma," a 19-year-old female singer from South London. They plan to film in various urban London locations like Southbank and Brick Lane to capture the song's melancholy emotions. Their concept draws inspiration from other artists and videos to create distinctive costumes, camerawork, and a narrative told through Karma's perspective and use of a rose symbol.PLANNING: Where have the ideas come from?
PLANNING: Where have the ideas come from?carinaandre
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The document discusses ideas for a music video about love, including incorporating a rose that gets destroyed to represent a broken heart, filming parts at the Southbank and Brick Lane locations known for their diversity and urban style, and using a mobile camera and close-ups like in other artists' music videos to convey emotion through the singer's expressions.Ideas and notes on evaluation question 1
- 1. IDEAS AND NOTES ON EVALUATION QUESTION... 1 ‘In what ways does your media products use, develop or challenge forms and conventions of real media products?’
- 2. Some Conventions followed... Laura Mulvey’s theory of the male gaze was not really applied in our video. I was quite covered up and the shots of me were mostly of my face. However, there is a shot in the video where I swirl around and you could say that that particular shot shows a little of Laura Mulvey’s theory. When I was researching on Laura Mulvey at the beginning of the year, I chose to look at Rihanna’s video ‘Rehab’ featuring Justin Timberlake. Her body was very exposed and there were a lot of shots of her breast area as well as her bottom. We did not really want to expose our artist like this as it would not be appropriate and it would not really suit our genre.
- 3. More Conventions... Carol Vernallis was someone I really looked into while I was doing the research for our music video. I think that we mainly followed her conventions of a music video. Our video was mainly structured by the beat of our song ‘You, My Everything’ by Ellie Goulding. Although it is a song talking of love, it has a very upbeat rhythm and the beat is very strong a constant throughout. Our editing was based on the beat of the song. Our entire music video is edited so that when the beat goes, the shot type or location changes. We specifically have certain jump cuts and match cuts that are there because of the strong beat that the song carries. It allowed us to really be creative with the editing and make it look good.
- 4. The Final Convention... Andrew Goodwin’s theory is mostly based around pop videos. We really followed some of his ideas. For example, even though our genre was urban pop, we followed his conventions of having the artist looking into the camera and having quite some repetition of some of the locations. Our video is a disjuncture video because nothing in the video from the locations to the costumes to the mise en scene used. We did not want to make our video a narrative because being a love song, it would become too cliché and it would be hard to become quite creative with the video. Videos like Selena Gomes’ ‘Come & Get It’ are examples of a disjuncture's. Here is the link to the video. http://www.youtube.com /watch?v=n-D1EB74Ckg