Nhadia presentation 7i9789i78
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The document discusses how the student's music video challenges conventions of real music videos through its use of disjuncture, where the video has nothing to do with the song lyrics. It also discusses how the video follows theories of the male gaze in its framing of the female artist and focus on her appearance. Finally, it discusses how the video aligns with Carol Vernallis' theory through its editing, camera movements, narrative elements, and diegetic features like movement to the beat of the music.
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Andrew Goodwin believes that music videos are a visual interpretation of song lyrics. Some videos, like Taylor Swift's "You Belong With Me" directly illustrate the lyrics through narrative. However, other videos like Oliver Heldens and Becky Hill's "Overdrive" do not relate to the lyrics at all. Justin Timberlake's "Cry Me a River" uses heavy rain and low lighting as a metaphorical representation of the lyrics. Carol Vernallis identifies four ways to analyze music videos: narrative, editing, camera movement/framing, and diegesis. Narrative videos are directly based on lyrics through performance or story, while diegesis creates a self-contained world for the video. Camerawork often usesMusic video theory
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This document summarizes several music video theories proposed by different scholars:
1. Andrew Goodwin's theory focuses on editing techniques that synchronize with the music, using different scenes to depict different parts of songs. It also emphasizes using music videos to convey narrative and showcase the artist's performance, image, and style.
2. Vladimir Todorov's narrative theory analyzes the typical structure of stories into five stages: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and new equilibrium. This structure applies to many music videos.
3. Vladimir Propp's theory identifies eight common character types frequently seen in media narratives, including heroes, villains, helpers, and princesses.Conventions of a music video
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This document discusses various conventions used in music videos. It describes common camera movements like pans, tilts, and tracks that usually follow the artist. Long shots are used to show locations while close-ups show emotions. Jump cuts and transitions like fades are frequent editing techniques. Mise-en-scene involves arranging performers and props to represent something. An example is Katy Perry's "Roar" video where her costumes and facial expressions change to show her developing confidence. Props, lighting, sound, costumes, and color are also conventions that set moods and atmospheres.Evaluation question 1
Evaluation question 1rojalmyers97
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The document discusses how a music video project for an electronic track used, developed, and challenged conventions of real media products. It addresses theories from Carol Vernallis and Andrew Goodwin. For Vernallis' theory, the video broke continuity editing rules through cuts, used obvious editing like mirroring and slow motion to draw attention, and had the artist make direct eye contact with the camera. For Goodwin's theory, the video had a narrative structure with the artist as narrator and performer, used repeated shots, had a climax through an argument scene buildup, and illustrated the song's story in a way that was relevant to the lyrics.Codes and conventions
Codes and conventionsrachelholytrc
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The document discusses various codes and conventions commonly used in music videos. It describes the main categories of performance, narrative, and mixture videos. It then explains several production elements like mise-en-scene, editing techniques, camera angles/movements, and sound design that are employed to convey meaning and engage audiences. Music videos utilize a variety of visual and audio techniques to represent the artist and tell a story that complements the song.Simple past
Simple pastJesusmoron
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The document discusses the simple past tense in Spanish. It is used to talk about completed actions or events that happened at a specific time in the past. It provides examples of affirmative sentences using the simple past tense with time expressions like "last year" and "when they were young." Negative sentences are formed with "didn't" and the infinitive verb form. Interrogative sentences asking about past events are formed with "did" and the subject and infinitive verb.Goodwin’s music video analysis.
Goodwin’s music video analysis.Emily Tomkins
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Andrew Goodwin proposed that successful music videos demonstrate the following elements: showing genre characteristics, having a relationship between lyrics and visuals, focusing on close-ups of the artist to meet record label demands, and frequently treating the female body in a voyeuristic manner. The document then applies these elements to analyze music videos by metal/punk bands, Katy Perry, Rihanna, and Nicki Minaj.Goodwin's theory
Goodwin's theoryBeth Carter
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Goodwin proposes that there are 6 key features and 5 ways to analyze music videos. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, demands of record labels, references to looking/voyeurism, and intertextual references. The 5 ways to analyze are through thought beats, narrative and performance, the star image, relation of visuals to song, and technical aspects like mise-en-scene and editing.Carol Vernalli’s music video theory
Carol Vernalli’s music video theoryAlice Culham
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Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently matches the musical phrases and is foregrounded to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. The diegetic world is revealed slowly and actions may be disrupted, creating gaps for the audience.Evaluation Question 1
Evaluation Question 1mediagroup16
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Laura Mulvey proposed that females are used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing females in similar, revealing outfits to appeal to the male audience. However, the focus of the "Blurred Lines" lyrics and video is actually the artist himself.Goodwin's Theories
Goodwin's Theorieschelseaeevans
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Andrew Goodwin was the Director of Music at Bangor Cathedral for 37 years. He created a theory based on the relationship between music and music videos. The theory proposes 7 links that can be shown between the lyrics, music, visuals, and genre characteristics of the video. The record label also influences the video by making demands about how the artist is represented through close-ups and images that identify who the artist is.Evaluation 1
Evaluation 1Sarahj97
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The document discusses how a media product uses, develops, and challenges conventions of real music videos. It analyzes the media product using several theories:
1. The product follows Andrew Goodwin's theory that the visuals illustrate the meaning of the lyrics.
2. It develops conventions by including both a narrative and performance that relate to each other but do not intertwine, challenging the typical integration of these elements.
3. The product was partly inspired by Ryan Adams' "Lucky Now" video but challenges Tzvetan Todorov's theory that all films follow a narrative pattern by not resolving the unhappiness conveyed in the lyrics and visuals.B i f f y c l y
B i f f y c l yJordane Roberts
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This music video uses high contrast lighting and close ups of the front man throughout to create an artistic, film-like setting. Post-production techniques like strobing effects on the singer's face and lightning effects represent the changing energy of the song. Overall the video is one of the user's favorites due to the inspiring post-production work that emphasizes the front man and increases the mood of the rock ballad.Andrew goodwin
Andrew goodwinTarran Roche
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Andrew Goodwin identified 6 key features of effective music videos: 1) Visuals that link to lyrics and tell the song's story, 2) Incorporating genre characteristics, 3) Synchronizing visuals with music, 4) Including close-ups of the artist, 5) Making intertextual references, and 6) Frequently using screens and mirrors. He proposes analyzing music videos using 5 steps: examining the song itself, analyzing the narrative and performance, considering the star image, relating visuals to lyrics, and assessing technical aspects like camerawork, editing, and effects. Technical elements are important for holding the video together and creating an authentic setting that enhances the music.Music video theory
Music video theoryemmacalder123
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Andrew Goodwin proposed that there are certain characteristics of music videos including:
1) Exhibiting genre characteristics through iconography and style representing the genre. For example, girl/boy groups usually have dance routines and rock videos feature musical instruments.
2) Having a relationship between lyrics and visuals where visuals can illustrate, amplify, or contradict the lyrics.
3) Often including intertextual references to other media texts like TV shows, ads, or other music videos. For example, Lady Gaga's "Telephone" video featured the Pussy Wagon from "Kill Bill."Andrew Goodwins Theory
Andrew Goodwins Theorycandimediaset1
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Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.Goodwins Analyis
Goodwins AnalyisVicky Casson
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Andrew Goodwin analyzed characteristics of music videos in his 1992 writing. He observed that music videos typically demonstrate the genre's characteristics through elements like stage performances or dance routines. Additionally, he noted there is usually a relationship between the visuals and either the song's lyrics or music, whether illustrative, amplifying, or contradictory. Record labels often demand close ups of artists and artists may develop recurring visual motifs in their work.Carol vernallis's music video theory
Carol vernallis's music video theoryAlice Culham
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Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently cuts within the beat or lyrics and breaks continuity rules to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. A video's diegesis or world is revealed slowly and actions may be disrupted, creating gaps for the audience.Question 1
Question 1bushra98
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The music video uses Vernallis's theory of editing to the beat through jump cuts that match the rhythm, especially during the chorus. It also applies elements of Goodwin's theory such as dressing the artist in bright, modern pop style clothing to fit the genre and using a narrative storyline that illustrates the lyrics. Influences include other pop music videos with similar storylines, like Want U Back by Cher Lloyd, about regretting a breakup when trying to get an ex back.DIGITAL LIBRARY
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This short document contains 5 photo credits from various photographers and sources. It also includes a call to action encouraging the reader to create their own Haiku Deck presentation on ºÝºÝߣShare.Ideas and notes on evaluation question 1
Ideas and notes on evaluation question 1carinaandre
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The document discusses conventions used in media products and evaluates how the student's music video did or did not follow certain conventions. It examines Laura Mulvey's male gaze theory and how shots in the video only somewhat followed this convention by having one twirling shot of the covered up artist. Carol Vernallis' convention of structuring editing based on the song's beat was closely followed. Andrew Goodwin's conventions of having the artist look at the camera and repetition of locations were also adopted for the up-beat urban pop genre video. The student's video can be considered a "disjuncture video" as it did not follow a narrative and locations/costumes did not have cohesion.Q1 media evaluation.
Q1 media evaluation.lois woodward
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1) The document discusses how a music video uses and develops conventions of real music videos. It examines Goodwin's theory that music videos contain six common elements, including relationships between lyrics/music and visuals, genre characteristics, and shots of the artist.
2) The author's music video includes some of these conventions, like matching lyrics to visuals of shadows and monsters. It also draws on conventions of the electro pop genre, like studio scenes, while challenging conventions like quick pacing.
3) Editing techniques were used to change shots on each beat to make the video pleasing both visually and orally, following conventions of "MTV style editing" that connect editing to the song.
4) LauraEvaluation Q1
Evaluation Q1korima123
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The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.In what ways does your Media Product use, develop or challenge forms and conv...
In what ways does your Media Product use, develop or challenge forms and conv...ben_thomas0111
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This document summarizes how the creator's media products use, develop, and challenge conventions of real media. Their music video, website, and digi-pack incorporate elements from music video theories by Andrew Goodwin and Laura Mulvey. For the music video, conventions like lyrics relating to visuals, editing to the beat, and close-ups of the artist were used. However, the creator aimed to challenge conventions like excessive female objectification. Their website and digi-pack incorporate color schemes, layouts, and images consistent with the electronic genre but include some unconventional elements as well.A2 media task 8 theorists
A2 media task 8 theoristsParasko
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Andrew Goodwin believes that music videos are simply a visual interpretation of the lyrics of a song. Taylor Swift's "You Belong With Me" supports this view with its literal interpretation, while Justin Timberlake's "Cry Me A River" is more metaphorical but still links to the lyrics. However, videos like Fatboy Slim's "Praise Him" and Ed Sheeran's "Don't" have abstract videos with little connection to the lyrics. Carol Vernallis identifies four ways to analyze music videos: through narrative and performance; diegesis and how a story is created; camera shots and framing; and editing, which may break continuity for effect.Question 1 evaluation
Question 1 evaluationBaileySpray
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The document summarizes the ways in which the student's media product uses, develops, or challenges conventions of real music videos. The student created a music video for the song "Endorphins" by Sub Focus. To develop conventions, the video included dancing, surrealism, and a narrative intertwined with lyrics. However, it also challenged conventions by including repeated shots that did not advance the narrative and not showing the artist. The student analyzed their video using Andrew Goodwin's music video theories on genre characteristics, key conventions of narrative, performance and concept, as well as other conventions like editing, special effects, and mise-en-scene elements. The accompanying digipak similarly developed conventions through imagery from the videoQuestion 1 presentation
Question 1 presentationIbrahim Shumon Khan
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The document discusses how the student's media products use and develop conventions of real media. It describes researching music video conventions like performance, repetition, narrative, and camera techniques. It summarizes how the student followed these conventions in their music video for Marcus Green's "Too Close." The student also researched theoretical ideas from Carol Vernallis, Laura Mulvey, and Andrew Goodwin on editing, gaze, and music video structure. The document discusses influences from other music videos and how the student applied conventions to their digipak and advertisement poster.Syma rahman evaluation
Syma rahman evaluationaa43188
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The document discusses how the media product uses, develops, or challenges conventions of real media. It summarizes that the music video uses disjuncture by having nothing to do with the song lyrics, but captures the diva personality through actions and style. It applies theories of male gaze by portraying the female performer as desirable, and Vernallis' theory by precisely editing shots to the beat. Influences include Material Girl for its diva atmosphere and Madonna's acting.Goodwin’s Theory – Music video
Goodwin’s Theory – Music video08nettleyjor
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The document discusses Jordan Nettley's theory on music videos. It notes that music videos typically demonstrate characteristics of their genre, such as stage performances for heavy metal or dance routines for boy/girl bands. Music videos also commonly reference film genres and contain frequent depictions of the female body being viewed voyeuristically. Technical aspects like camera work, lighting, editing, and mise-en-scene are important production elements that enhance the music and narrative. Narratives in music videos should be ignored in favor of repeatability that advertises the artist and song through coherent performance.Conventions of a music video
Conventions of a music videosophiepring
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This document discusses several conventions of pop music videos. It explains that pop music videos are usually very performance-based, with bright colors and trendy fashion. Narratives in music videos often reflect the song's meaning and include elements of love. Visuals in videos are typically linked to lyrics to help viewers remember them. Common shots used include long shots, close-ups, and mid shots to showcase emotions, costumes, and locations. Editing aims to sync with the music's beat. Examples then analyze the locations, costumes, shots, and narrative/performance balance in specific music videos.More Related Content
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Carol Vernalli’s music video theory
Carol Vernalli’s music video theoryAlice Culham
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Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently matches the musical phrases and is foregrounded to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. The diegetic world is revealed slowly and actions may be disrupted, creating gaps for the audience.Evaluation Question 1
Evaluation Question 1mediagroup16
Ìý
Laura Mulvey proposed that females are used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing females in similar, revealing outfits to appeal to the male audience. However, the focus of the "Blurred Lines" lyrics and video is actually the artist himself.Goodwin's Theories
Goodwin's Theorieschelseaeevans
Ìý
Andrew Goodwin was the Director of Music at Bangor Cathedral for 37 years. He created a theory based on the relationship between music and music videos. The theory proposes 7 links that can be shown between the lyrics, music, visuals, and genre characteristics of the video. The record label also influences the video by making demands about how the artist is represented through close-ups and images that identify who the artist is.Evaluation 1
Evaluation 1Sarahj97
Ìý
The document discusses how a media product uses, develops, and challenges conventions of real music videos. It analyzes the media product using several theories:
1. The product follows Andrew Goodwin's theory that the visuals illustrate the meaning of the lyrics.
2. It develops conventions by including both a narrative and performance that relate to each other but do not intertwine, challenging the typical integration of these elements.
3. The product was partly inspired by Ryan Adams' "Lucky Now" video but challenges Tzvetan Todorov's theory that all films follow a narrative pattern by not resolving the unhappiness conveyed in the lyrics and visuals.B i f f y c l y
B i f f y c l yJordane Roberts
Ìý
This music video uses high contrast lighting and close ups of the front man throughout to create an artistic, film-like setting. Post-production techniques like strobing effects on the singer's face and lightning effects represent the changing energy of the song. Overall the video is one of the user's favorites due to the inspiring post-production work that emphasizes the front man and increases the mood of the rock ballad.Andrew goodwin
Andrew goodwinTarran Roche
Ìý
Andrew Goodwin identified 6 key features of effective music videos: 1) Visuals that link to lyrics and tell the song's story, 2) Incorporating genre characteristics, 3) Synchronizing visuals with music, 4) Including close-ups of the artist, 5) Making intertextual references, and 6) Frequently using screens and mirrors. He proposes analyzing music videos using 5 steps: examining the song itself, analyzing the narrative and performance, considering the star image, relating visuals to lyrics, and assessing technical aspects like camerawork, editing, and effects. Technical elements are important for holding the video together and creating an authentic setting that enhances the music.Music video theory
Music video theoryemmacalder123
Ìý
Andrew Goodwin proposed that there are certain characteristics of music videos including:
1) Exhibiting genre characteristics through iconography and style representing the genre. For example, girl/boy groups usually have dance routines and rock videos feature musical instruments.
2) Having a relationship between lyrics and visuals where visuals can illustrate, amplify, or contradict the lyrics.
3) Often including intertextual references to other media texts like TV shows, ads, or other music videos. For example, Lady Gaga's "Telephone" video featured the Pussy Wagon from "Kill Bill."Andrew Goodwins Theory
Andrew Goodwins Theorycandimediaset1
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Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.Goodwins Analyis
Goodwins AnalyisVicky Casson
Ìý
Andrew Goodwin analyzed characteristics of music videos in his 1992 writing. He observed that music videos typically demonstrate the genre's characteristics through elements like stage performances or dance routines. Additionally, he noted there is usually a relationship between the visuals and either the song's lyrics or music, whether illustrative, amplifying, or contradictory. Record labels often demand close ups of artists and artists may develop recurring visual motifs in their work.Carol vernallis's music video theory
Carol vernallis's music video theoryAlice Culham
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Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently cuts within the beat or lyrics and breaks continuity rules to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. A video's diegesis or world is revealed slowly and actions may be disrupted, creating gaps for the audience.Question 1
Question 1bushra98
Ìý
The music video uses Vernallis's theory of editing to the beat through jump cuts that match the rhythm, especially during the chorus. It also applies elements of Goodwin's theory such as dressing the artist in bright, modern pop style clothing to fit the genre and using a narrative storyline that illustrates the lyrics. Influences include other pop music videos with similar storylines, like Want U Back by Cher Lloyd, about regretting a breakup when trying to get an ex back.DIGITAL LIBRARY
DIGITAL LIBRARYDigitrak Technologies Limited
Ìý
This short document contains 5 photo credits from various photographers and sources. It also includes a call to action encouraging the reader to create their own Haiku Deck presentation on ºÝºÝߣShare.Similar to Nhadia presentation 7i9789i78 (20)
Ideas and notes on evaluation question 1
Ideas and notes on evaluation question 1carinaandre
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The document discusses conventions used in media products and evaluates how the student's music video did or did not follow certain conventions. It examines Laura Mulvey's male gaze theory and how shots in the video only somewhat followed this convention by having one twirling shot of the covered up artist. Carol Vernallis' convention of structuring editing based on the song's beat was closely followed. Andrew Goodwin's conventions of having the artist look at the camera and repetition of locations were also adopted for the up-beat urban pop genre video. The student's video can be considered a "disjuncture video" as it did not follow a narrative and locations/costumes did not have cohesion.Q1 media evaluation.
Q1 media evaluation.lois woodward
Ìý
1) The document discusses how a music video uses and develops conventions of real music videos. It examines Goodwin's theory that music videos contain six common elements, including relationships between lyrics/music and visuals, genre characteristics, and shots of the artist.
2) The author's music video includes some of these conventions, like matching lyrics to visuals of shadows and monsters. It also draws on conventions of the electro pop genre, like studio scenes, while challenging conventions like quick pacing.
3) Editing techniques were used to change shots on each beat to make the video pleasing both visually and orally, following conventions of "MTV style editing" that connect editing to the song.
4) LauraEvaluation Q1
Evaluation Q1korima123
Ìý
The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.In what ways does your Media Product use, develop or challenge forms and conv...
In what ways does your Media Product use, develop or challenge forms and conv...ben_thomas0111
Ìý
This document summarizes how the creator's media products use, develop, and challenge conventions of real media. Their music video, website, and digi-pack incorporate elements from music video theories by Andrew Goodwin and Laura Mulvey. For the music video, conventions like lyrics relating to visuals, editing to the beat, and close-ups of the artist were used. However, the creator aimed to challenge conventions like excessive female objectification. Their website and digi-pack incorporate color schemes, layouts, and images consistent with the electronic genre but include some unconventional elements as well.A2 media task 8 theorists
A2 media task 8 theoristsParasko
Ìý
Andrew Goodwin believes that music videos are simply a visual interpretation of the lyrics of a song. Taylor Swift's "You Belong With Me" supports this view with its literal interpretation, while Justin Timberlake's "Cry Me A River" is more metaphorical but still links to the lyrics. However, videos like Fatboy Slim's "Praise Him" and Ed Sheeran's "Don't" have abstract videos with little connection to the lyrics. Carol Vernallis identifies four ways to analyze music videos: through narrative and performance; diegesis and how a story is created; camera shots and framing; and editing, which may break continuity for effect.Question 1 evaluation
Question 1 evaluationBaileySpray
Ìý
The document summarizes the ways in which the student's media product uses, develops, or challenges conventions of real music videos. The student created a music video for the song "Endorphins" by Sub Focus. To develop conventions, the video included dancing, surrealism, and a narrative intertwined with lyrics. However, it also challenged conventions by including repeated shots that did not advance the narrative and not showing the artist. The student analyzed their video using Andrew Goodwin's music video theories on genre characteristics, key conventions of narrative, performance and concept, as well as other conventions like editing, special effects, and mise-en-scene elements. The accompanying digipak similarly developed conventions through imagery from the videoQuestion 1 presentation
Question 1 presentationIbrahim Shumon Khan
Ìý
The document discusses how the student's media products use and develop conventions of real media. It describes researching music video conventions like performance, repetition, narrative, and camera techniques. It summarizes how the student followed these conventions in their music video for Marcus Green's "Too Close." The student also researched theoretical ideas from Carol Vernallis, Laura Mulvey, and Andrew Goodwin on editing, gaze, and music video structure. The document discusses influences from other music videos and how the student applied conventions to their digipak and advertisement poster.Syma rahman evaluation
Syma rahman evaluationaa43188
Ìý
The document discusses how the media product uses, develops, or challenges conventions of real media. It summarizes that the music video uses disjuncture by having nothing to do with the song lyrics, but captures the diva personality through actions and style. It applies theories of male gaze by portraying the female performer as desirable, and Vernallis' theory by precisely editing shots to the beat. Influences include Material Girl for its diva atmosphere and Madonna's acting.Goodwin’s Theory – Music video
Goodwin’s Theory – Music video08nettleyjor
Ìý
The document discusses Jordan Nettley's theory on music videos. It notes that music videos typically demonstrate characteristics of their genre, such as stage performances for heavy metal or dance routines for boy/girl bands. Music videos also commonly reference film genres and contain frequent depictions of the female body being viewed voyeuristically. Technical aspects like camera work, lighting, editing, and mise-en-scene are important production elements that enhance the music and narrative. Narratives in music videos should be ignored in favor of repeatability that advertises the artist and song through coherent performance.Conventions of a music video
Conventions of a music videosophiepring
Ìý
This document discusses several conventions of pop music videos. It explains that pop music videos are usually very performance-based, with bright colors and trendy fashion. Narratives in music videos often reflect the song's meaning and include elements of love. Visuals in videos are typically linked to lyrics to help viewers remember them. Common shots used include long shots, close-ups, and mid shots to showcase emotions, costumes, and locations. Editing aims to sync with the music's beat. Examples then analyze the locations, costumes, shots, and narrative/performance balance in specific music videos.Question 1
Question 1ladanakrawi
Ìý
Our music video challenges some conventions of music videos while following others. We did not include narratives like some theorists suggest but manipulated lyrics to comment on society. We used typical shots like medium close-ups but did not use close-ups or extreme close-ups. We incorporated transitions and editing to match the music but lacked some camera movements. Costumes avoided objectification but locations reinforced the theme. Sound used only non-diegetic elements. While departing from theories of music as shamanism, we showed the artist's experiences through her actions.Q1 - Evaluation of Final Cut
Q1 - Evaluation of Final CutAnnie Scholfield
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This document discusses conventions in rock music videos and how the student's media product utilizes some of these conventions. It outlines Professor Goodwin's six points on common conventions, such as illustrating lyrics and music visually and focusing on the artist. It then provides examples of how the student's indie/rock music video for "One Night" by Goo Goo Dolls features conventions like close-ups of the lead singer lip syncing, shots of the whole band, and individual shots of band members playing their instruments. Screenshots from the video are included.What is a dance music video
What is a dance music videochloe-carman
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The document discusses what a dance music video is and the different styles and techniques involved in creating music videos. It explains that a music video is primarily a promotional tool to encourage sales of a song and artist. There are three main subgenres of music videos: narrative videos which tell a story, performative videos which mainly feature the artist performing, and conceptual videos which follow an abstract theme without a clear story. The document also outlines other styles like mixture videos and cameo videos, as well as important technical elements like camera shots, angles, movements, editing, and mise-en-scene considerations.Media Evaluation Question One.
Media Evaluation Question One.RobynCollier
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A response to the question - In what ways does your media product, use, challenge or develop forms and conventions of real media products?Goodwins theory media
Goodwins theory medialauren__beer
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Andrew Goodwin identified several key features of music videos in his 1992 book "Dancing in the Distraction Factory". These include demonstrating genre characteristics through elements like dance routines, stage performances, and imagery. Music videos also typically show a relationship between the lyrics and visuals, as well as between the music and visuals. Additionally, record labels often demand close-ups of artists, and artists may develop recurring visual motifs. Frequently, music videos reference looking and feature voyeuristic treatment of the female body. They also commonly include references to other parts of popular culture.Evaluation question 2
Evaluation question 2Abdul Quddus Khan
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The document discusses the conventions of music videos, digipaks, advertisements, and how the media product challenges or follows these conventions. It summarizes key music video conventions like acts, locations, costumes, and camera work. It also discusses how the media product followed conventions like different costumes in location changes but also challenged conventions by adding amplified lighting and sparklers. Theories from Andrew Goodwin, Carol Vernalis and Laura Mulvey are summarized, and how the media product was inspired by artists like AlunaGeorge and Jessie J but challenged notions of the male gaze. Stylistic edits and effects used are described.Evaluation - Question 1
Evaluation - Question 1Tom Ibbott
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The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.Andrew goodwin and laura mulvey
Andrew goodwin and laura mulveyCVSmediastudies
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The document discusses music video theory proposed by Andrew Goodwin and Laura Mulvey. Goodwin identifies several conventions of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, and addressing record label demands. Mulvey proposes the theory of the male gaze, where the audience perspective is that of a heterosexual man focusing on a woman's body, reducing her to a sexual object. Music videos often employ techniques like camera movements and slow motion to highlight a woman's physical appearance from the male gaze perspective.Music video theories
Music video theoriesCCProductions
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This document summarizes several music video theories proposed by Peter Fraser, Carol Vernallis, and Andrew Goodwin. Peter Fraser defines key elements of music videos including technical codes, symbolic codes, genre conventions, and how costumes relate to the genre. Carol Vernallis' theory discusses narrative, editing, camerawork, and sound in music videos. Andrew Goodwin's theory notes how music videos create genre characteristics, the connection between music/visuals and lyrics/images, close-up shots of artists, and intertextual references in music videos.Music video theories
Music video theoriesCCProductions
Ìý
This document summarizes several music video theories proposed by Peter Fraser, Carol Vernallis, and Andrew Goodwin. Peter Fraser defines key elements of music videos including technical codes, symbolic codes, genre conventions, and how costumes relate to the genre. Carol Vernallis' theory discusses narrative, editing, camerawork, and sound in music videos. Andrew Goodwin's theory notes how music videos create genre characteristics, the connection between music/visuals and lyrics/images, close-up shots of artists, and intertextual references in music videos.Nhadia presentation 7i9789i78
- 1. Evaluation: Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. ANDREW GOODWIN • Our music video follows the Andrew Goodwin theory of disjuncture and illustration. However it mostly follows disjuncture because our music video has nothing to do with the lyrics in the song this can be seen in the music video and song where she talks about having a lavish life style and how spoilt she is. More over our music video is set in a studio and park which also has nothing do with the song. Although, the artists performance gave off the impression that she is a diva through her actions and mise en scene.
- 3. Examples of Andrew Goodwin’s theory in our music video However the setting of These are examples of the music video is Andrew Goodwin’s placed in a park and theory of disjuncture studio which has where we see the artist nothing do with the dressing lavishly, netted video but you can tell dress, pearls, red lip she is giving the stick, hair blowing in impression that she the air, big earrings, big owns the world curly hair and fur. Also the way she performs shows her diva personality.
- 4. Laura Mulvey Our music video also follows Mulvey’s theory of the male gaze. We asked the students in class what was the first thing they looked at when they watched the music video. They said that they looked at her face arms and body mostly as they were the first things that stood out most. The camera mostly did focus on the top half of the body but at times the lower half and the boys noticed that first. However our music video was a hit on both male and female students. Video that influenced us Christina Aguilera- your body
- 5. Examples of Laura Mulvey’s theory in our music video www.youtube.com/watch?v=Gj5L9SYhoSE- MARINA AND THE DIAMONDS PRIMADONNA GIRL These are our examples of shots which prove the male gaze from our music video
- 6. Carol Vernallis theory Carol Vernallis theory centers around 4 key concepts that make up a music video and these are: 1. Narrative 2. Editing 3. Camera movement and framing 4. Diegesis She says that camera framing and movement needs to be: . When it comes to shot types, extremes are very common. . The style of framing and movement may run through the video and is distinctive to that video . The camera may move in time with the music . The camera may move on the lyrics . The master shot (or other establishing shots) is used frequently , are as close- ups She says that the Diegesis in a music video may be revealed quite slowly . Actions are not necessarily completed- they may be disrupted or interrupted in some way. . Character or object movements may move to the music . There maybe gaps in the audience’s understanding of the digesis – in time and space, music, performance and narrative. . Some frames may be more important than others.
- 7. C.V theory She says that when editing the edits must match the musical phrases or the beat . The video may break or disrupt many of the rules of the continuity editing-this is a clear convention of music video editing. . Editing may become ‘ foregrounded-the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing E.G…. You may see Jump cuts Break of the 30 degree rule Breaks of the 180 degree rule Cutting against the movement Cutting with in the lyrics Fancy edits or cuts Extreme jumps in time and space Extreme changes in pace Juxtaposed frames graphic matches Graphic matches A style of editing that runs through the video and is distinctive to that video
- 8. C.V theory in our video mid shot Close up Fade out Fancy effect
- 9. Music videos that inspired me to make our music video Eliza doolittle- skinny jeans Ellie goulding- starry eye Fergie- glamourous Christina Aguliera- your body