Blogging Your Most Effective Social Media Strategy - Indiana University Communications & Marketing Conference 2011
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Blogging Your Most Effective Social Media Strategy - Indiana University Communications & Marketing Conference 2011 - Why Blogging - Maximize Blogging
Blogging Your Most Effective Social Media Strategy - Indiana University Communications & Marketing Conference 2011
- 1. Chantelle Flannery Blogging: Your Most Effective Social Media Strategy Image: aha-soft.com
- 2. 81% of consumers using social media say its important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey from directional marketing Bride the Gap, Between Search and Sales Survey
- 3. Corporate Response Source: Datran Media In 2010, what percentage of your companys budget will be allocated to digital versus traditional?
- 4. Why Blogging
- 5. David Armano Higher Engagement
- 6. David Armano Organic Search Rankings
- 7. Power of RSS
- 10. Quality Content Flickr: USDAGov
- 11. Quality Content Create effective titles Make the content scanable Integrate keywords Variety of content is important Provide ME value油
- 12. Image: Oude School Trust in a person like me increased from 20% in 2003 to 68% in 2006
- 13. Listen & Respond Flickr: NickJAdams
- 14. 81% of consumers using social media say its important for businesses to respond to questions and complaints 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey from directional marketing Bride the Gap, Between Search and Sales Survey
- 15. Response Techniques Have a plan for handling negative comments Answer the questions Thank the positive comments Acknowledge all comments Dont make people wait
- 17. Who are you? = Your Words How they find you? = Search Keywords
- 18. Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code
- 19. Find Keywords Google External Keyword Tool https://adwords.google.com/select/KeywordToolExternal
- 20. Use Keywords Cool Tool www.seo-browser.com Domain name Home page title tag Heading tags Subheading tags Blog post title tag Blog post slugs Bold keywords in posts Image/Alt descriptions Internal link descriptions Meta description
- 21. Keyword Bonus Tip - Location Geographic Keywords State City County Neighborhoods Street names ZIP codes Area codes School districts Regional landmarks Use KML code & geotag your site Cool Tool http://www.addressfix.com
- 22. Monitor Rankings Google Webmasters www.google.com/webmasters Cool Tools www.semrush.com www.kpmrs.com
- 23. Optimizing for Search Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters Build a robots.txt file that disallows directories you dont want indexed, allows the rest, and points to your sitemap Integrated an XML Sitemap that automatically publishes Ping the Search Engines when your content changes Photo by Frank Kehren
- 24. Measure & Adjust Flickr: cambiodefractal
- 25. Analytics Must Read Analytics Blog www.kaushik.net
- 26. Other Tracking URL shorting services Google custom campaign URLs Unique phone numbers Unique URLs by platform Analytic goal-setting Landing page / CTA conversion Closed business Flickr Photo by jdegenhardt
- 27. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Image: duncandavidson
- 28. Integrate & Syndicate BLOG Images: aha-soft.com
- 29. 油
- 30. Promote Everywhere The Conversation Prism Brian Solis Cool Tools feedburner.com hootsuite.com twitterfeed.com ping.fm cotweet.com linkedin.com/apps facebook.com/apps
- 31. Flickr photo by hegarty_david
- 33. Bonus: Blog as a sales funnel Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack Thanks guys
- 34. Landing Page Write a blog post that has the same text and value proposition that you would use on a landing page Make sure that graphics and primary language match the button or text used as the call to action that drove the traffic to the post Insert a form into the blog post in order to truly convert Cool Tools formstack.com Turn a blog post into a landing page (w/o IT):
- 35. Results: Awareness | Customer Service |ROI
- 36. Blogging: The Most Effective Social Strategy Your Blog = Online Hub Attracts search traffic Power of RSS Landing page w/o IT Companywide communication tool Maximizing your Corporate Blog Quality Content Listening - Respond Measure - Adjusting Incorporate in overall marketing strategy
- 37. Chantelle Flannery @chantellef Chantelle.Flannery @ gmail.com 際際滷s will be posted: www.slideshare.net/chantellef corporatebloggingtips.com
Editor's Notes
- #8: This is why we call it the hub because it is the main center that spokes out to a number of different places Might not be on the blog but they will see you in other places
- #13: Edelman study people buy from people like themselves Rank-and-file employees more credible spokespersons than corporate CEOs
- #34: If you dont have web to lead then GA click tracking