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  sic
Definition: Indie Genre

 Independent music is often shortened to indie
music or indie.  Indie music is produced
independently from major commercial record
labels or their subsidiaries, a process that may
include a DIY approach to recording and
publishing.
Popular/Successful
  Indie Bands...
Rough
                                                Trade
                                                The big daddy of British
                                                indie labels, R ough Trade
                                                has had its ups and downs
                                                since 1978 when Geof f
                                                Travis f ounded it in the back
                                                of his Notting Hill record
                                                shop. Its early roster was
                                                an embarrassment of riches:
                                                the Smiths, the Fall, and
The label went bust in 1991, losing a decade,   Stif f Little Fingers whose
but soon af ter its relaunch in 2000, Travis    I nf l am abl e M er i al ,
                                                          m        at
happened upon a little- known New York band     R ough Trades f irst ever
called The Strokes. Now owned by B    eggars
Group, the label manages acts as diverse as
                                                album release, sold more
Antony & the Johnsons and Micachu.              than 100, 000 copies.



                    Indie Record Labels
Creat
                                       ion
                                    From 1983 to 1999, the
                                    lions share of carousing and
                                    brawling in the British music
                                    industry was done not just
                                    by the roster of Creation
                                    R ecords but also by its
                                    management. Most labels
Its style worked a treat with      attract signings with
Oasis, its biggest success story,   lucrative deals, Creation,
as well as Primal Scream, too       according to a f ormer label
close to call in the debauchery     manager, used to drink and
stakes. However, despite a host     drug the bands into
of great names, Alan McGees        submission.
company never got the hang of
              Indie Record Labels
turning a prof it.
Factory
                                                                   Few defunct British music institutions
                                                                   inspire more nostalgia than Factory,
                                                                   the label that put Manchester on the
                                                                   musical map. Established in 1978 by
                                                                   Tony Wilson and Alan Erasmus,
                                                                   Factory is remembered for its
                                                                   highs:Joy Division and New Order, the
But its also remembered for its lows, notably the suicide of     halcyon days of the Hacienda
Joy Divisions Ian Curtis in May 1980. No less memorable was       nightclub, Peter Savilles sleeve
Wilsons fearless approach, championing difficult bands and      designs.
declining to make them sign contracts. The label closed in 1992,
but Factorys influence remains



                            Indie Record Labels
Ive postedsome l b ow ofIndie mu videosth inspir me forsimil footage
                inks el ,        sic      at ed             ar
                          inmy ow mu video...
                                 n sic
                                 http://www.youtube.com
                                 /watch?v=HS1XrH9077Q

     eal
                                             I particularly like this song because I can relate to it, and it has a

Big D ork
                                             relaxing adjustment to it.


   me w
                                   The video has great effects and moulds well with the song, the narrative is

Ho
                                   well structured.

                                                                                                Be
                                                                                                   nH
                          http://www.youtube.com
                                                                                                Old owa
                          /watch?v=UzzCthKw_C0
 The setting and narrative used in this video helped to inspire a particular shot                   Pin rd
 in my video, this video compliments the song  it s excellent!                                       e

The Vacc
         in e s                                 The video provides the effect of memory as well as an alternative  indie feature...

Post Brea                                       They ve made something as simple as recording in a front room look  retro and

          k Up                                   modern . I admire the uniqueness of this video.
                                        This song is simple, yet catchy and holds great meaning for
                                        teenagers and youth, most adults are also able to related to it.
                                                http://www.youtube.com/w
What makes an indie video successful?


Originality. An indie music video is at its best when its a
chance taking, friend making, low budget thing  FUN?

A low budget isnt a necessity for a great indie music video, its
just prevalent, and frequently inevitably to be due to indies
need to express with freedom in both form and subject.

With this indie spirit and these constraints there could be said
to be an independent arts culture, and a less obvious but no less
vivid indie music video visual .
Whos truly the indie
 genres audience?
Females and males from 14-26  the age in which
 youth struggle to find out who they are and where
                    they belong.

The indie culture holds a place for every individual

Does its music therefore relate to everyone? And
     does it therefore have a target audience?
From my research I have
            learnt...
With indie music videos, less is more, realism
 and trivial, yet every day issues are featured
 not only in the lyrics of the song but also in
 the video.

My video doesnt necessarily have to related to
 the songs. However it does have to relate to
 my audience.

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Indie Reasearch Powerpoint

  • 2. Definition: Indie Genre Independent music is often shortened to indie music or indie. Indie music is produced independently from major commercial record labels or their subsidiaries, a process that may include a DIY approach to recording and publishing.
  • 4. Rough Trade The big daddy of British indie labels, R ough Trade has had its ups and downs since 1978 when Geof f Travis f ounded it in the back of his Notting Hill record shop. Its early roster was an embarrassment of riches: the Smiths, the Fall, and The label went bust in 1991, losing a decade, Stif f Little Fingers whose but soon af ter its relaunch in 2000, Travis I nf l am abl e M er i al , m at happened upon a little- known New York band R ough Trades f irst ever called The Strokes. Now owned by B eggars Group, the label manages acts as diverse as album release, sold more Antony & the Johnsons and Micachu. than 100, 000 copies. Indie Record Labels
  • 5. Creat ion From 1983 to 1999, the lions share of carousing and brawling in the British music industry was done not just by the roster of Creation R ecords but also by its management. Most labels Its style worked a treat with attract signings with Oasis, its biggest success story, lucrative deals, Creation, as well as Primal Scream, too according to a f ormer label close to call in the debauchery manager, used to drink and stakes. However, despite a host drug the bands into of great names, Alan McGees submission. company never got the hang of Indie Record Labels turning a prof it.
  • 6. Factory Few defunct British music institutions inspire more nostalgia than Factory, the label that put Manchester on the musical map. Established in 1978 by Tony Wilson and Alan Erasmus, Factory is remembered for its highs:Joy Division and New Order, the But its also remembered for its lows, notably the suicide of halcyon days of the Hacienda Joy Divisions Ian Curtis in May 1980. No less memorable was nightclub, Peter Savilles sleeve Wilsons fearless approach, championing difficult bands and designs. declining to make them sign contracts. The label closed in 1992, but Factorys influence remains Indie Record Labels
  • 7. Ive postedsome l b ow ofIndie mu videosth inspir me forsimil footage inks el , sic at ed ar inmy ow mu video... n sic http://www.youtube.com /watch?v=HS1XrH9077Q eal I particularly like this song because I can relate to it, and it has a Big D ork relaxing adjustment to it. me w The video has great effects and moulds well with the song, the narrative is Ho well structured. Be nH http://www.youtube.com Old owa /watch?v=UzzCthKw_C0 The setting and narrative used in this video helped to inspire a particular shot Pin rd in my video, this video compliments the song it s excellent! e The Vacc in e s The video provides the effect of memory as well as an alternative indie feature... Post Brea They ve made something as simple as recording in a front room look retro and k Up modern . I admire the uniqueness of this video. This song is simple, yet catchy and holds great meaning for teenagers and youth, most adults are also able to related to it. http://www.youtube.com/w
  • 8. What makes an indie video successful? Originality. An indie music video is at its best when its a chance taking, friend making, low budget thing FUN? A low budget isnt a necessity for a great indie music video, its just prevalent, and frequently inevitably to be due to indies need to express with freedom in both form and subject. With this indie spirit and these constraints there could be said to be an independent arts culture, and a less obvious but no less vivid indie music video visual .
  • 9. Whos truly the indie genres audience? Females and males from 14-26 the age in which youth struggle to find out who they are and where they belong. The indie culture holds a place for every individual Does its music therefore relate to everyone? And does it therefore have a target audience?
  • 10. From my research I have learnt... With indie music videos, less is more, realism and trivial, yet every day issues are featured not only in the lyrics of the song but also in the video. My video doesnt necessarily have to related to the songs. However it does have to relate to my audience.