際際滷

際際滷Share a Scribd company logo
Jack Newton	

      http://www.鍖ickr.com/photos/jdn/5544977049/	





In鍖uence: It s in Your Genes	

                                          How to own your genetic equity	

                                                  #DNAsxsw
Paul Saarinen                           Scott Fahrenkrug,	

Yamamoto, Director of Digital Strategy          PH.DUniversity of Minnesota, 	

     Partner, Zingstring.com             Director of the Animal Biotechnology Center	

                                                      Founder, Recombinetics
Demographic	
 油and	
 油psychographic	
 油informa2on	
 油
                      Age,	
 油marital	
 油status,	
 油kids,	
 油home	
 油loca2on,	
 油es2mated	
 油salary,	
 油	
 油recently	
 油
                      moved,	
 油credit	
 油cards,	
 油web	
 油sites,	
 油ethnicity,	
 油job	
 油history,	
 油magazines,	
 油
                      bankruptcy,	
 油divorce,	
 油year	
 油you	
 油bought	
 油(or	
 油lost)	
 油your	
 油house,	
 油college,	
 油online	
 油
                      discussion	
 油topics,	
 油brands	
 油of	
 油co鍖ee,	
 油paper	
 油towels,	
 油cereal	
 油or	
 油applesauce,	
 油
                      poli2cal	
 油leanings,	
 油reading	
 油habits,	
 油charitable	
 油giving,	
 油number	
 油of	
 油cars,	
 油
                      interests,	
 油check-足ins,	
 油groups,	
 油and	
 油friends.	
 油


                                                                         	





All your data are belongs to us
Mark Zuckerberg has said they can determine
  within a 33% accuracy when you ll break up
           and who you ll start dating	

                      	

Facebook relationship prediction
Can predict with a 98% accuracy up to two
 years ahead of time if youll get a divorce	

                    	


        Credit databases
URSQUARE

 ict where youll go next based
orical check-ins and friends
     activities




                  Wants to predict where youll go next	



                                  Foursquare
Measuring in鍖uence by
 connecting multiple
You	
 油are	
 油your	
 油DNA	
 油




                         genotype	
 油(G)	
 油+	
 油environment	
 油(E)	
 油	
 油phenotype	
 油(P)	
 油

genotype	
 油(G)	
 油+	
 油environment	
 油(E)	
 油+	
 油genotype	
 油	
 油environment	
 油interac:ons	
 油(GE)	
 油	
 油phenotype	
 油(P)	
 油
Behavior	
 油Has	
 油a	
 油Very	
 油Signi鍖cant	
 油Gene:c	
 油Component	
 油
	
 油




       ≒Monozygo2c	
 油twins	
 油reared	
 油apart	
 油clearly	
 油demonstrate	
 油
       gene2c	
 油in鍖uence	
 油on	
 油personality,	
 油temperament,	
 油
       predisposi2on	
 油for	
 油anxiety,	
 油OCD,	
 油IQ	
 油(70%	
 油of	
 油variance	
 油is	
 油
       gene2c),	
 油occupa2onal	
 油and	
 油leisure-足2me	
 油interests,	
 油social	
 油
       aMtudes,	
 油vo2ng	
 油behavior,	
 油problem	
 油solving,	
 油drug	
 油abuse,	
 油
       alcohol	
 油abuse,	
 油adult	
 油	
 油childhood	
 油an2social	
 油behavior,	
 油
       suicidal	
 油behavior,	
 油Au2sm	
 油Spectrum	
 油Disorders,	
 油ADHD,	
 油bed	
 油
       weMng.	
 油
       	
 油
       ≒By	
 油way	
 油of	
 油behavioral	
 油gene2cs	
 油a	
 油persons	
 油par2cipa2on	
 油in	
 油
       social	
 油media,	
 油responsiveness	
 油to	
 油messaging,	
 油early	
 油
       adop2on,	
 油brand	
 油loyalty	
 油are	
 油likely	
 油to	
 油be	
 油predictable	
 油
Genotyping
Influence: It's in your genes DNA SXSW
≒ Health	
 油results	
 油for	
 油Annemarie	
 油




      Disease risk and ancestry
Each	
 油of	
 油us	
 油is	
 油a	
 油walking	
 油clinical	
 油trial	
 油


                                   ≒Gene2cs	
 油
                                   ≒Physique	
 油
                                   ≒Lifestyle	
 油
                       Phenome	
 油 ≒Consump2on	
 油
                                   ≒Loca2on	
 油
                                   ≒Rela2onships	
 油
Clear marketing opportunities
Sequencing	
 油costs	
 油plumme:ng	
 油



                                                      Oxford	
 油Nanopore	
 油MinION	
 油
                                                      	
 油	
 油




                                                     LIFE	
 油Technology	
 油	
 油Ion	
 油Proton	
 油

$1,000	
 油genome	
 油is	
 油just	
 油the	
 油start	
 油
Environmental	
 油DNA	
 油Sampling	
 油
Henrietta Lacks (HeLa cells)
Consumption	

                                                                        Relationships	


                                                              Physique	

   Lifestyle	


                                                                            Location	

            Genetics	



Multiple data layers already mined	

            Scott Davies	

            http://www.鍖ickr.com/photos/scottdavies/4641542362
I like this beer because...	

Garin Fons	

http://www.鍖ickr.com/photos/mrgarin/3382527848/
Tim Murtaugh	




   Genetic target marketing	

                                                     http://www.鍖ickr.com/photos/_tim/513637637/	





Phil Dragash	

http://www.鍖ickr.com/photos/philman/2741811882/
6 billion base pairs =	

                                  6 gigabytes per DNA sequence	



        In the U.S. = 1,800 petabytes or roughly two exabytes	



             The data	

Robert Gaal	

http://www.鍖ickr.com/photos/blueace/312036915/
High volume data analysis
Privacy controls
The risks
Solutions
≒ Is	
 油there	
 油a	
 油way	
 油to	
 油protect	
 油the	
 油privacy	
 油of	
 油your	
 油gene2c	
 油
     data?	
 油(copyright	
 油or	
 油patents)	
 油
	
 油
≒ Is	
 油there	
 油a	
 油way	
 油insure	
 油that	
 油gene2c	
 油based	
 油value	
 油crea2on	
 油
     is	
 油directed	
 油by	
 油and	
 油returned	
 油to	
 油the	
 油owner	
 油of	
 油the	
 油
     gene2c	
 油data?	
 油
	
 油
Your	
 油Genome	
 油	
 油Phenome	
 油Belong	
 油to	
 油You	
 油
We	
 油predict	
 油that	
 油personal	
 油gene:cs	
 油will	
 油be	
 油
used	
 油as	
 油a	
 油marke:ng	
 油tool	
 油
	
 油
Someone	
 油will	
 油get	
 油paid	
 油
	
 油
We	
 油propose	
 油a	
 油gene:c	
 油equity	
 油trust	
 油that	
 油
enforces	
 油ownership	
 油
	
 油
Opt-足in	
 油for	
 油sharing	
 油with:	
 油
	
 油
≒ Philanthropic	
 油organiza:ons	
 油
≒ Pharmaceu:cal	
 油companies	
 油
≒ Marke:ng	
 油organiza:ons	
 油

Some	
 油marke:ng	
 油opportuni:es	
 油can	
 油return	
 油
dividends	
 油to	
 油gene:c	
 油equity	
 油holders	
 油
Miinome	
 油as	
 油a	
 油gene:c	
 油equity	
 油broker?	
 油	
 油
                         Opt-足In	
 油NOT	
 油Opt-足Out	
 油
                         	
 油
                         Control	
 油Your	
 油Own	
 油Des:ny	
 油
                         	
 油
                         Invest	
 油in	
 油yourself	
 油
                         	
 油
                         Get	
 油Paid	
 油
                         	
 油
                         ≒ Should	
 油Miinome	
 油be	
 油a	
 油Coop?	
 油	
 油
                           ≒ Like	
 油a	
 油credit	
 油union?	
 油
                         	
 油
                         	
 油
Is	
 油this	
 油the	
 油Future?	
 油
Ad

Recommended

Love and Machines - Predictive Analytics
Love and Machines - Predictive Analytics
Paul Saarinen
Superman is Obsolete
Superman is Obsolete
Paul Saarinen
Lebron James Social Media Audit
Lebron James Social Media Audit
Paul Saarinen
Future of Foursquare for #ofon
Future of Foursquare for #ofon
Paul Saarinen
openSNP - Crowdsourcing Genome Wide Association Studies
openSNP - Crowdsourcing Genome Wide Association Studies
Bastian Greshake
Splash
Splash
Diane Wu
DNA & Personalized Medicine
DNA & Personalized Medicine
e-Patient Connections
Preserving the Privacy of Genetic Information
Preserving the Privacy of Genetic Information
bradley_g
23and me
23and me
tobyo_init
Consuming Genomes: Constructing the Genetic Consumer in the United States
Consuming Genomes: Constructing the Genetic Consumer in the United States
Fondazione Giannino Bassetti
DIYgenomics community computing health models
DIYgenomics community computing health models
Melanie Swan
Making DNA data actionable. Genomic intelligence for good health without pill...
Making DNA data actionable. Genomic intelligence for good health without pill...
Omar Fogliadini
Application of data science in Evolutionary Biology
Application of data science in Evolutionary Biology
Nima Rashvand
Personal Genomics: Business Model for 23andMe
Personal Genomics: Business Model for 23andMe
Jeffrey Funk Business Models
DNA Guide, Inc. - Tech Summary
DNA Guide, Inc. - Tech Summary
DNA Compass
Synterium Genomics Presentation
Synterium Genomics Presentation
Synterium
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Melanie Swan
Genomics: The coming challenge to the health system
Genomics: The coming challenge to the health system
Private Healthcare Australia
Team1 evening business-strategy_milestone1
Team1 evening business-strategy_milestone1
David Tse, P.E.
NRNB Annual Report 2011
NRNB Annual Report 2011
Alexander Pico
DIYgenomics: An Open Platform for Democratizing the Genome
DIYgenomics: An Open Platform for Democratizing the Genome
Melanie Swan
23and me
23and me
Emily Thayer
Gene Wize Biz Opp
Gene Wize Biz Opp
truberg
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Omar Fogliadini
New Business Opportunity
New Business Opportunity
Monique Meinecke
Genome Yourself Spreads
Genome Yourself Spreads
Garret Henderson
The Future of Genetics
The Future of Genetics
Bastian Greshake
Personalized Medicine and You!
Personalized Medicine and You!
Melanie Swan
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
Curietech AI in action - Accelerate MuleSoft development
Curietech AI in action - Accelerate MuleSoft development
shyamraj55

More Related Content

Similar to Influence: It's in your genes DNA SXSW (20)

23and me
23and me
tobyo_init
Consuming Genomes: Constructing the Genetic Consumer in the United States
Consuming Genomes: Constructing the Genetic Consumer in the United States
Fondazione Giannino Bassetti
DIYgenomics community computing health models
DIYgenomics community computing health models
Melanie Swan
Making DNA data actionable. Genomic intelligence for good health without pill...
Making DNA data actionable. Genomic intelligence for good health without pill...
Omar Fogliadini
Application of data science in Evolutionary Biology
Application of data science in Evolutionary Biology
Nima Rashvand
Personal Genomics: Business Model for 23andMe
Personal Genomics: Business Model for 23andMe
Jeffrey Funk Business Models
DNA Guide, Inc. - Tech Summary
DNA Guide, Inc. - Tech Summary
DNA Compass
Synterium Genomics Presentation
Synterium Genomics Presentation
Synterium
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Melanie Swan
Genomics: The coming challenge to the health system
Genomics: The coming challenge to the health system
Private Healthcare Australia
Team1 evening business-strategy_milestone1
Team1 evening business-strategy_milestone1
David Tse, P.E.
NRNB Annual Report 2011
NRNB Annual Report 2011
Alexander Pico
DIYgenomics: An Open Platform for Democratizing the Genome
DIYgenomics: An Open Platform for Democratizing the Genome
Melanie Swan
23and me
23and me
Emily Thayer
Gene Wize Biz Opp
Gene Wize Biz Opp
truberg
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Omar Fogliadini
New Business Opportunity
New Business Opportunity
Monique Meinecke
Genome Yourself Spreads
Genome Yourself Spreads
Garret Henderson
The Future of Genetics
The Future of Genetics
Bastian Greshake
Personalized Medicine and You!
Personalized Medicine and You!
Melanie Swan
Consuming Genomes: Constructing the Genetic Consumer in the United States
Consuming Genomes: Constructing the Genetic Consumer in the United States
Fondazione Giannino Bassetti
DIYgenomics community computing health models
DIYgenomics community computing health models
Melanie Swan
Making DNA data actionable. Genomic intelligence for good health without pill...
Making DNA data actionable. Genomic intelligence for good health without pill...
Omar Fogliadini
Application of data science in Evolutionary Biology
Application of data science in Evolutionary Biology
Nima Rashvand
DNA Guide, Inc. - Tech Summary
DNA Guide, Inc. - Tech Summary
DNA Compass
Synterium Genomics Presentation
Synterium Genomics Presentation
Synterium
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Health Futures: Participatory Medicine and Crowdsourced Research Studies
Melanie Swan
Genomics: The coming challenge to the health system
Genomics: The coming challenge to the health system
Private Healthcare Australia
Team1 evening business-strategy_milestone1
Team1 evening business-strategy_milestone1
David Tse, P.E.
NRNB Annual Report 2011
NRNB Annual Report 2011
Alexander Pico
DIYgenomics: An Open Platform for Democratizing the Genome
DIYgenomics: An Open Platform for Democratizing the Genome
Melanie Swan
Gene Wize Biz Opp
Gene Wize Biz Opp
truberg
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Personalized nutrition from DNA - Use your diet to protect you from chronic d...
Omar Fogliadini
New Business Opportunity
New Business Opportunity
Monique Meinecke
Genome Yourself Spreads
Genome Yourself Spreads
Garret Henderson
Personalized Medicine and You!
Personalized Medicine and You!
Melanie Swan

Recently uploaded (20)

Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
Curietech AI in action - Accelerate MuleSoft development
Curietech AI in action - Accelerate MuleSoft development
shyamraj55
AI Agents and FME: A How-to Guide on Generating Synthetic Metadata
AI Agents and FME: A How-to Guide on Generating Synthetic Metadata
Safe Software
The Future of Product Management in AI ERA.pdf
The Future of Product Management in AI ERA.pdf
Alyona Owens
"Scaling in space and time with Temporal", Andriy Lupa.pdf
"Scaling in space and time with Temporal", Andriy Lupa.pdf
Fwdays
UserCon Belgium: Honey, VMware increased my bill
UserCon Belgium: Honey, VMware increased my bill
stijn40
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
revolcs10
"Database isolation: how we deal with hundreds of direct connections to the d...
"Database isolation: how we deal with hundreds of direct connections to the d...
Fwdays
Securing AI - There Is No Try, Only Do!.pdf
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
Fwdays
Daily Lesson Log MATATAG ICT TEchnology 8
Daily Lesson Log MATATAG ICT TEchnology 8
LOIDAALMAZAN3
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
Edge AI and Vision Alliance
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to production
Michele Leroux Bustamante
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
From Manual to Auto Searching- FME in the Driver's Seat
From Manual to Auto Searching- FME in the Driver's Seat
Safe Software
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
Curietech AI in action - Accelerate MuleSoft development
Curietech AI in action - Accelerate MuleSoft development
shyamraj55
AI Agents and FME: A How-to Guide on Generating Synthetic Metadata
AI Agents and FME: A How-to Guide on Generating Synthetic Metadata
Safe Software
The Future of Product Management in AI ERA.pdf
The Future of Product Management in AI ERA.pdf
Alyona Owens
"Scaling in space and time with Temporal", Andriy Lupa.pdf
"Scaling in space and time with Temporal", Andriy Lupa.pdf
Fwdays
UserCon Belgium: Honey, VMware increased my bill
UserCon Belgium: Honey, VMware increased my bill
stijn40
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
ReSTIR [DI]: Spatiotemporal reservoir resampling for real-time ray tracing ...
revolcs10
"Database isolation: how we deal with hundreds of direct connections to the d...
"Database isolation: how we deal with hundreds of direct connections to the d...
Fwdays
Securing AI - There Is No Try, Only Do!.pdf
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
Fwdays
Daily Lesson Log MATATAG ICT TEchnology 8
Daily Lesson Log MATATAG ICT TEchnology 8
LOIDAALMAZAN3
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
Edge AI and Vision Alliance
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to production
Michele Leroux Bustamante
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
From Manual to Auto Searching- FME in the Driver's Seat
From Manual to Auto Searching- FME in the Driver's Seat
Safe Software
Ad

Influence: It's in your genes DNA SXSW

  • 1. Jack Newton http://www.鍖ickr.com/photos/jdn/5544977049/ In鍖uence: It s in Your Genes How to own your genetic equity #DNAsxsw
  • 2. Paul Saarinen Scott Fahrenkrug, Yamamoto, Director of Digital Strategy PH.DUniversity of Minnesota, Partner, Zingstring.com Director of the Animal Biotechnology Center Founder, Recombinetics
  • 3. Demographic 油and 油psychographic 油informa2on 油 Age, 油marital 油status, 油kids, 油home 油loca2on, 油es2mated 油salary, 油 油recently 油 moved, 油credit 油cards, 油web 油sites, 油ethnicity, 油job 油history, 油magazines, 油 bankruptcy, 油divorce, 油year 油you 油bought 油(or 油lost) 油your 油house, 油college, 油online 油 discussion 油topics, 油brands 油of 油co鍖ee, 油paper 油towels, 油cereal 油or 油applesauce, 油 poli2cal 油leanings, 油reading 油habits, 油charitable 油giving, 油number 油of 油cars, 油 interests, 油check-足ins, 油groups, 油and 油friends. 油 All your data are belongs to us
  • 4. Mark Zuckerberg has said they can determine within a 33% accuracy when you ll break up and who you ll start dating Facebook relationship prediction
  • 5. Can predict with a 98% accuracy up to two years ahead of time if youll get a divorce Credit databases
  • 6. URSQUARE ict where youll go next based orical check-ins and friends activities Wants to predict where youll go next Foursquare
  • 7. Measuring in鍖uence by connecting multiple
  • 8. You 油are 油your 油DNA 油 genotype 油(G) 油+ 油environment 油(E) 油 油phenotype 油(P) 油 genotype 油(G) 油+ 油environment 油(E) 油+ 油genotype 油 油environment 油interac:ons 油(GE) 油 油phenotype 油(P) 油
  • 9. Behavior 油Has 油a 油Very 油Signi鍖cant 油Gene:c 油Component 油 油 ≒Monozygo2c 油twins 油reared 油apart 油clearly 油demonstrate 油 gene2c 油in鍖uence 油on 油personality, 油temperament, 油 predisposi2on 油for 油anxiety, 油OCD, 油IQ 油(70% 油of 油variance 油is 油 gene2c), 油occupa2onal 油and 油leisure-足2me 油interests, 油social 油 aMtudes, 油vo2ng 油behavior, 油problem 油solving, 油drug 油abuse, 油 alcohol 油abuse, 油adult 油 油childhood 油an2social 油behavior, 油 suicidal 油behavior, 油Au2sm 油Spectrum 油Disorders, 油ADHD, 油bed 油 weMng. 油 油 ≒By 油way 油of 油behavioral 油gene2cs 油a 油persons 油par2cipa2on 油in 油 social 油media, 油responsiveness 油to 油messaging, 油early 油 adop2on, 油brand 油loyalty 油are 油likely 油to 油be 油predictable 油
  • 12. ≒ Health 油results 油for 油Annemarie 油 Disease risk and ancestry
  • 13. Each 油of 油us 油is 油a 油walking 油clinical 油trial 油 ≒Gene2cs 油 ≒Physique 油 ≒Lifestyle 油 Phenome 油 ≒Consump2on 油 ≒Loca2on 油 ≒Rela2onships 油
  • 15. Sequencing 油costs 油plumme:ng 油 Oxford 油Nanopore 油MinION 油 油 油 LIFE 油Technology 油 油Ion 油Proton 油 $1,000 油genome 油is 油just 油the 油start 油
  • 18. Consumption Relationships Physique Lifestyle Location Genetics Multiple data layers already mined Scott Davies http://www.鍖ickr.com/photos/scottdavies/4641542362
  • 19. I like this beer because... Garin Fons http://www.鍖ickr.com/photos/mrgarin/3382527848/
  • 20. Tim Murtaugh Genetic target marketing http://www.鍖ickr.com/photos/_tim/513637637/ Phil Dragash http://www.鍖ickr.com/photos/philman/2741811882/
  • 21. 6 billion base pairs = 6 gigabytes per DNA sequence In the U.S. = 1,800 petabytes or roughly two exabytes The data Robert Gaal http://www.鍖ickr.com/photos/blueace/312036915/
  • 22. High volume data analysis
  • 26. ≒ Is 油there 油a 油way 油to 油protect 油the 油privacy 油of 油your 油gene2c 油 data? 油(copyright 油or 油patents) 油 油 ≒ Is 油there 油a 油way 油insure 油that 油gene2c 油based 油value 油crea2on 油 is 油directed 油by 油and 油returned 油to 油the 油owner 油of 油the 油 gene2c 油data? 油 油
  • 27. Your 油Genome 油 油Phenome 油Belong 油to 油You 油 We 油predict 油that 油personal 油gene:cs 油will 油be 油 used 油as 油a 油marke:ng 油tool 油 油 Someone 油will 油get 油paid 油 油 We 油propose 油a 油gene:c 油equity 油trust 油that 油 enforces 油ownership 油 油 Opt-足in 油for 油sharing 油with: 油 油 ≒ Philanthropic 油organiza:ons 油 ≒ Pharmaceu:cal 油companies 油 ≒ Marke:ng 油organiza:ons 油 Some 油marke:ng 油opportuni:es 油can 油return 油 dividends 油to 油gene:c 油equity 油holders 油
  • 28. Miinome 油as 油a 油gene:c 油equity 油broker? 油 油 Opt-足In 油NOT 油Opt-足Out 油 油 Control 油Your 油Own 油Des:ny 油 油 Invest 油in 油yourself 油 油 Get 油Paid 油 油 ≒ Should 油Miinome 油be 油a 油Coop? 油 油 ≒ Like 油a 油credit 油union? 油 油 油
  • 29. Is 油this 油the 油Future? 油