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The document provides guidance on using social media at three stages of an event: before, during, and after. It recommends creating an event page for pre-event networking and encouraging registration posts. During the event, it suggests live streaming, documenting with photos and videos, check-ins, and prizes to incentivize social media activity. After the event, it advises monitoring feedback, using videos to promote future events, engaging the community year-round, and promoting relevant hashtags.
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This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing campaigns like contests, multimedia content, and engaging followers. The overall goal is to help events understand how to effectively utilize different social media outlets to promote their brand and drive audience engagement.Leveraging social media for nonprofit events
Leveraging social media for nonprofit eventsTechSoup
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The document provides a guide on leveraging social media for nonprofit events, focusing on enhancing engagement and maximizing ticket sales. It outlines strategies for the event ticketing lifecycle, promoting events through various channels, and using social media effectively before, during, and after the event. Additionally, the document highlights the importance of setting communication plans and encourages the collection of data for future improvements.How Social Media Can Bring Your Event To Life
How Social Media Can Bring Your Event To LifeThe Abbi Agency
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The presentation by Constance Aguilar discusses how social media can enhance events by increasing awareness, attendance, and engagement. It uses Canfest, the world's first canned beer festival, as a case study to illustrate strategies such as building networks, sharing organic content, and engaging attendees through contests and social branding. Key recommendations include creating a cohesive online presence, utilizing hashtags, and encouraging real-time social media interactions during the event.Event social media presentation
Event social media presentationSocial Sweet Spot
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Event social media is a powerful tool to promote events through social platforms like Twitter and Facebook. It can increase event registration, buzz, and attendance while decreasing costs. Social media should be utilized before, during, and after events to maximize exposure and interactivity among attendees. This includes creating event hashtags and Twitterwalls during events. After events, photos and videos should be shared on social media along with analytic reports. Hiring a Twitter jockey can help manage live event coverage across platforms and expand the event's reach and perceived value. Ultimately, well-executed event social media can increase an event's revenue and profitability.Leveraging Social Media for Nonprofit Events
Leveraging Social Media for Nonprofit EventsFirstGiving
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This webinar discusses leveraging social media for nonprofit events. It covers understanding the event ticketing lifecycle, social media tips to maximize engagement, and how to leverage social media before, during, and after an event. The presenters are Ritu Sharma from Social Media for Nonprofits and Laura Coltrin from Eventbrite. They discuss driving traffic to registration pages, promoting events on Facebook and other platforms, tracking sales sources, and using tools like Hootsuite and Sprout Social to manage social media efforts. Data collection and analysis is also covered to understand which social channels are most effective.Ad
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- 1. Event Planning Social Media 1Promotion/Before & Event Listing Create an event page via Facebook or Google+ for attendees to network. Registration Encourage attendees to post about the event during event registration or ticket sales, this is FREE promotion. Engagement Get attendees involved with the event by asking them to vote on speakers, rate bands, etc. to create buzz. 2Live/During Live Streaming Event staff need to be posting content as it is happening. Document it Event staff or hired professionals need to be taking pictures and video for sharing. Check-Ins Encourage attendees to Check-In at different loca- tions around the venue. Prizes Give attendees incentives for being active on social media such as Tweet of the Day! 3Post-life/After Feedback Monitor the chatter on social media to gauge customer sentiment to make improve- ments for next year. Videos Use video, such as YouTube, to encourage future success. Community Dont lose the communi- ty that was just created, keep attendees and future attendees engaged year- round with relevant content. #Make hashtags relevant to the event and get them trending before, during, and after!