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The document provides guidance on using social media at three stages of an event: before, during, and after. It recommends creating an event page for pre-event networking and encouraging registration posts. During the event, it suggests live streaming, documenting with photos and videos, check-ins, and prizes to incentivize social media activity. After the event, it advises monitoring feedback, using videos to promote future events, engaging the community year-round, and promoting relevant hashtags.
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- 1. Event Planning Social Media 1Promotion/Before & Event Listing Create an event page via Facebook or Google+ for attendees to network. Registration Encourage attendees to post about the event during event registration or ticket sales, this is FREE promotion. Engagement Get attendees involved with the event by asking them to vote on speakers, rate bands, etc. to create buzz. 2Live/During Live Streaming Event staff need to be posting content as it is happening. Document it Event staff or hired professionals need to be taking pictures and video for sharing. Check-Ins Encourage attendees to Check-In at different loca- tions around the venue. Prizes Give attendees incentives for being active on social media such as Tweet of the Day! 3Post-life/After Feedback Monitor the chatter on social media to gauge customer sentiment to make improve- ments for next year. Videos Use video, such as YouTube, to encourage future success. Community Dont lose the communi- ty that was just created, keep attendees and future attendees engaged year- round with relevant content. #Make hashtags relevant to the event and get them trending before, during, and after!