The document summarizes the marketing strategy for "The Graduate Handbook", a self-help guide written by Shamika Roach to assist recent graduates entering the job market. The marketing tools included a website, Facebook page, Twitter account, and YouTube video. The website provided information about the book and links to purchase it on Amazon. The Facebook page shared business articles and linked to the other social media sites. The Twitter account linked to all sites related to the book. The YouTube video interviewed the author about why the book was written and its key features.