InMobi Network Research Europe: Q1, 2015
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Mobile apps generate most ad impressions in Europe for InMobi's network, accounting for 78% of total impressions. The majority of devices are smartphones, making up 66% of impressions, while iOS is the leading operating system with a 39% share. Apple iPhone is the top individual device.
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InMobi Network Research Europe: Q1, 2015
- 1. @InMobiwww.inmobi.com/insights / 3% 2% 22% Ad impressions on InMobi network in Europe are on mobile websites. 78% Ad impressions on InMobi network in Europe are on mobile apps. Apple iPhone Apple iPad Samsung GT-I9505 Samsung GT-I9300 Samsung SM-G900F EUROPE MARKET OVERVIEW Handset Share Of Impressions Manufacturers Share Of Impressions Tablets and Connected Devices Smartphones Mobile App Mobile Web 39% 29% 4% 3% 3% 17% +1.2 -0.9 Others 66.0% 29.2% 2.5% iOS Windows OSAndroid -4.6 +3.9 +1.0 Feature Phones -0.3 22.8% 5.5% 2.9% 2.9% Device Share Of Impressions -5.6 +3.9 -0.0 -0.0 -0.0 +0.9 +0.7 +0.1 RUSSIAN FEDERATION 14.1%FASTEST GROWTH #1 13.3% UNITED KINGDOM 2.0% 77.3% 22.2% 0.4% Top Countries by RegionOS Share Of Impressions Q1 2015 + - Percentage point change since Q4 2014 Q1 2015 Since Q4 2014 Since Q4 2014 Q1 2015 Q4 2014 + - Percentage point change since Q4 2014 Q1 2015 12.0% TURKEY