INM_ProgrammaticMediaKit_2015
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This document provides a programmatic media kit for 2015 that summarizes reach and audience figures, social followers and mobile downloads. It outlines the value of programmatic advertising including high quality content, transparency, cross device opportunities and targeting specific audiences. It lists the ad exchanges worked with and the channels, zones and formats available, including targeting options by location, device, connection and categories. Programmatic deal types are described such as open marketplace, private marketplace and preferred deals. Display, video and mobile solutions and formats are highlighted. Contact details are provided.
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INM_ProgrammaticMediaKit_2015
- 2. 60m PI 5m UU 432k 83m PI 9m UU 526k Reach & Audience Independent.ie 24/7 breaking news Reach Figures Audience Profile 55+ 21% 45-54 18% Global reach Irish reach Social Followers Mobile downloads 35-44 27% 25-34 18% 15-24 16% Age% profile 53% 47% Male Female 77% ABC1 adults Source: GA, Jan 2015, Comscore Dec 2014
- 4. Adexchanges we work with
- 5. Visibility Channels and Zones available in Programmatic Independent.ie / Regionals Herald.ie m.independent.ie Iphone Android Run of site Run of site/IE Ips ROW (except Ireland) Run of site BTF Run of site ATF Run of site UK/US/CA/AU Premium run of site
- 6. Targeting and Segmentation Categories Segmentation News Business Sports Life Entertainment Travel Basic Targeting Location Device Connection
- 7. Programmatic Deals Non Guaranteed Open Marketplace OMP Private Marketplace - PMP Non guaranteed Impressions Private Auction Preferred Deal Fixed Price Standard IAB formats Priority Bidding Fixed prices Run of Site Standard IAB sizes First Look Lower floor prices Premium Billboard Standard IAB Sizes Brand Safe Inventory Above the fold targeting Premium Billboard Basic targeting criteria Full inventory transparency Above the Fold Targeting Categories and Audience Customised Deals Targeting Full Inventory Transparency Brand Safe Inventory Categories and Audience Targeting Higher Priority
- 8. Solutions Display Premium Inventory High Viewability ad units Above the fold Premium and Rich Media Formats Solutions Video Mobile Formats Tablet Formats Video Formats Rich Media Formats Solutions Mobile Pre and Post Roll